Today’s consumers are tech-savvy and have high expectations, often outpacing what retailers and brands can deliver. This challenge, however, presents a unique opportunity for innovation. CommerceNext is dedicated to helping retailers bridge this gap by providing essential tools, skills, and connections, empowering them to stay ahead and maintain a competitive edge.
If you’re heading to the CommerceNext Growth Show in NYC, you’re in for an exceptional experience! With over 150 speakers and more than 2,500 attendees, this event is a prime opportunity to gain valuable insights and forge meaningful connections. The sessions at the CommerceNext Growth Show are designed to help you develop the essential skills needed to remain competitive in today’s rapidly evolving retail landscape. Here are five hot topics at this year’s conference:
AI Implementation and Personalization
The retail AI market is expected to grow to $19.9 billion by 2027, with advancements in computer vision, natural language processing and predictive analytics. Ignoring AI implementation is not an option for brands looking to stand out from the competition. One way AI can help businesses grow is through personalization. From entertainment brands like Spotify, Netflix and Amazon to tech brands like Google and healthcare providers, all industries and companies are betting big on personalization. Consumers expect brands to display content or choices according to their preferences and behavior. New-age technologies, artificial intelligence, machine learning and deep learning are raising the bar to hyper-personalization. It’s time to start getting more personal!
Key Session: Hyper-Personalization Made Possible: AI and the Future of Retail
Speakers: Elizabeth Ray, VP Client Strategy at Attentive, Shahan Rabbani, Head of Customer Lifecycle Marketing at Wayfair and Brendan Roeschel, VP Retention and CX at Fresh Clean Threads
This session will include a conversation with Attentive’s Elizabeth Ray, Wayfair and Fresh Clean Threads on the intersection of marketing, personalization and AI. Attendees will gain a clear understanding of the value AI can unlock for marketers overall, as well as in specific channels like SMS and email. Plus, gain insights into how Attentive customers are using AI for hyper-personalization today and the results they are seeing.
Customer Retention and Loyalty Strategy Development
With customer acquisition costs (CAC) continuing to rise, brands are striving for stronger customer retention and loyalty strategies. After all, repeat customers spend 67% more over time than new customers.
Key Session: Redefining Customer Connections: Personalized Retention Strategies for Growth
Speakers: Mike Dupuis, CDO at SPARC Group LLC and Djalal Lougouev, CSO and Co-Founder, Ometria
Drawing on SPARC Group LLC’s (Brooks Brothers, Aeropostale, Forever 21, etc.) expertise, we will discuss how data, AI, tech and personalization work together to support long-term loyalty. Attendees will leave with actionable insights to create cross-channel campaigns that drive long-term customer connections and boost revenue.
Marketing ROI Improvement
It’s 2024 and digital marketing buzzwords are in full force: ‘position zero’, ‘omnichannel’, ‘algorithm’, ‘contextual commerce’. But when it comes down to it, there’s nothing more important than ROI. As a marketer, your ROI should be your north star. It’s the best way to ensure you’re investing your marketing budget in the right places and reaching the right people.
Key Session: Exposing the 3 Fatal Flaws of Marketing Measurement Sabotaging Your ROI with PebblePost and JTV
Speakers: Ryan McClurkin, SVP of Business Analytics at JTV and Jacob Ross, CEO at PebblePost
Measuring marketing effectiveness remains one of the industry’s most thorny challenges and today, more than ever, marketers are under pressure to show a good return on their investment. We’re long past the days of measuring success based on top-of-funnel metrics like clicks alone. In this next marketing era, there are massive opportunities for marketers and their partners alike to attack this challenge.
Trend Identification and Social Commerce Utilization
The merging of shopping and social media is more than a trend; it’s a response to evolving consumer behavior. Social commerce is fueled by the significant amount of time consumers spend on social media—US adults will spend 11.4% of their total daily media time and 17.9% of their digital media time with social platforms in 2024, per EMARKETER’s forecast. It would be a mistake for retailers not to pursue this market. At CommerceNext Growth Show, you can learn more about opportunities for your business.
Key Session: Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers with Walmart US and Ken Pilot Ventures
Speaker: Denise Incandela, EVP, Fashion Division at Walmart US
Moderator: Ken Pilot, Founder at Ken Pilot Ventures
Delve into the innovative strategies driving Walmart’s success in attracting Gen Z to their fashion brands both online and in stores. From leveraging social commerce to staying ahead of evolving trends, discover how Walmart is leading the evolution of fashion retail. Gain insights into the collaborative team efforts and leadership principles guiding Walmart’s fashion revolution.
Collaboration in Action: Customer Acquisition through Influencer Partnerships
The collaboration between brands and creators on TikTok is a powerful driver of retail growth. By harnessing authentic content and leveraging TikTok’s unique features, brands can reach and engage their target audience in innovative ways. This dynamic partnership is key to thriving in the fast-paced world of social commerce. Wondering how to incorporate TikTok into your business strategy? Join our sessions.
Key Session: The Brand/Creator Partnership for Driving Retail Growth on TikTok
Speakers: Marni Levine, GM TikTok Commerce at TikTok, Addie Rintel, Vice President Merchandising & Design at PACSUN and Valera Djordjevic, Creator
Discover how these collaborations can effectively drive retail growth by harnessing authentic content and leveraging TikTok’s unique features. Whether you’re a brand looking to elevate your social media strategy or a creator aiming to connect with top brands, this session will provide you with essential knowledge and practical tools to succeed in the fast-paced world of TikTok retail.
These five topics are just the start of how amazing this year’s conference will be. Register now to join us on June 11-13 at the New York Hilton Midtown to experience the magic yourself!
