Author: Sofiia Tarasiuk

Ecommerce success is no longer just about engaging customers–it’s about creating tailored experiences that resonate on a personal level. An Epsilon study shows that 80% of consumers are more likely to do business with a company when it offers them personalized experiences, and 90% find personalization appealing. These figures highlight why personalization is not just beneficial but essential in the modern marketing playbook.  A recent CommerceNext webinar, “Leveling Up On-Site Personalization in 2024,” brought together industry experts to dive deep into the evolving landscape of on-site personalization in retail and DTC brands.  Speakers:  Parvez Patel, VP Omni-Channel eCommerce & Digital Experiences, NAPA Auto

In 2024, you have to make an impact with AI. The smartest and most innovative retail and ecommerce companies are embracing AI. It’s changing how they work and engage with their customers. To shed light on this topic, a recent CommerceNext webinar featured experts from the industry who shared their valuable insights and strategies for the successful implementation of AI. Speakers:  Mike Dupuis, Chief Digital Officer, SPARC Group  Jenna Flateman Posner, Chief Digital Officer, Solo Brands Colleen Waters, Senior Director Ecommerce, Steve Madden Jason Seeba, Chief Marketing Officer, Session AI Moderated by: Jill Dvorak, Chief Content Officer, CommerceNext Watch the replay here or

Dive into our recap of the “2024 Digital Retail Forecast: Opportunities, Challenges and Strategies” webinar, where we explored the shifting landscape of digital retail. This session was focused on the transformative effects of generative AI, evolving marketplace trends, logistical excellence and the significance of ethical and sustainable practices in retail. Our panel of industry experts shared actionable insights and strategies to navigate the digital retail challenges and opportunities awaiting in 2024.  Watch the replay below or read the summary below. Speakers: Sucharita Kodali, VP and Principal Analyst, Forrester Research Simeon Siegel, Managing Director, Senior Analyst: Retail and eCommerce BMO Capital Markets Sarah Rasmusen, Former