Session Recaps | CommerceNext

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

Maeve Billings July 11, 2023

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

CommerceNext Ecommerce Growth Show, Forever21 session

Top 7 Learnings from the Ecommerce Growth Show

Kylie Rashkin July 10, 2023

Last month, we hosted our annual Ecommerce Growth Show in NYC. The conference brought together 1700+ executives from the retail and DTC sectors to discuss the latest trends and growth prospects. With 120+ expert speakers delivering presentations during 50+ sessions, the show was exceptional and highly valuable. From cutting-edge technologies to customer-centric approaches, in this blog, we will unpack the key takeaways that will help you navigate the ever-evolving landscape of ecommerce and unlock new growth opportunities. Read on to explore the top seven learnings from the highest-rated sessions at this year’s ecommerce conference. 1. Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys

Using Personalization to Drive Ecommerce Growth

Ali Tyler May 24, 2023

Consumers have countless options at their fingertips, so capturing and retaining their attention has become increasingly challenging. However, personalization offers a solution to this predicament. By customizing your approach to meet individual needs, you can set your brand apart, foster loyalty, and ultimately fuel your business’s growth. This webinar aimed to delve into the most up-to-date trends and effective strategies for creating personalized experiences that not only drive growth but also cultivate enduring customer relationships. The presentation was lead by Marylin Montoya, VP of Marketing at AB Tasty who shared tips for creating a customized experience for customers. Accompanying her on the panel

Collect to Convert: Leveraging Customer Data for Elevated Experiences

Ali Tyler May 12, 2023

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

2022 Ecommerce Growth Show Highlights: Unforgettable Insights & Celebrations!

Maeve Billings April 10, 2023

The 2022 CommerceNext Ecommerce Growth Show was an unforgettable experience that brought together so many of the brightest minds in ecommerce and digital marketing. Over the course of two days, attendees were treated to insightful content, exciting activities and fantastic celebrations. The summit’s many highlights included the incredible sessions featuring industry-leading speakers, the Discovery Lounge and the CommerceNexty Award ceremony. The ecommerce conference was also an excellent opportunity for attendees to network with other ecommerce professionals and learn about the latest industry trends. The summit was jam-packed with informative sessions, interactive workshops and engaging panel discussions that covered a wide range of topics,

Cracking the Code to the Ultimate Shopping Experience

Ali Tyler April 6, 2023

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one. During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience. WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

How to Maximize Customer Lifetime Value by Creating Positive Customer Experiences

Ali Tyler February 23, 2023

A top-notch online customer experience is very important for boosting Customer Lifetime Value. It makes customers happier, more likely to stick around and more loyal. Plus, it opens up opportunities to sell them more products. To pull it off, you have to be tech-savvy and have a flexible system that can adapt to what customers want. In the latest CN webinar, we asked Sean Daley, Head of Experience Strategy at Pivotree, and Dan Shim, Head of Product Marketing at commercetools, to teach us about customer lifetime value and strategies to create loyal, repeat customers. Then, they were joined by executives from The Vitamin

Three Ways to Improve your Ecommerce Loyalty Program

Ali Tyler January 30, 2023

In 2022, two thirds of retailers focused on building out their loyalty programs as one of their most critical retention strategies. If you don’t already have a program launched, you’re already behind. But don’t worry, here’s some help from the loyalty pros. In the latest CN webinar, we asked Gautam Kanumuru, Co-Founder and CEO of Yogi, to share his knowledge about the importance of customer loyalty and what retailers can do to improve marketing their product. Then, a panel of senior-level executives from Hanky Panky, FGX International and Ten Thousand discussed different methods of gaining consumer loyalty and offered advice for creating a

Cyber Week Recap: Lessons Learned and Advice for 2023

Maeve Billings December 21, 2022

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

Maeve Billings December 13, 2022

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. We gathered the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. Optimize Your Customer Experience Emphasize Your Brand’s Value, Not Your Prices Focus on Creating Meaningful Content Read on to explore these essential tips for success during a

Category: Session Recaps

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