Marketing How-To | CommerceNext

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Maeve Billings December 2, 2023

Excelling in omnichannel strategies is pivotal for retail brands striving to offer a seamless and integrated shopping experience. This article delves into the definition of omnichannel, its importance and actionable steps to implement a successful omnichannel campaign. Real-life instances from companies like Warby Parker, Steve Madden and Fabletics illustrate the effectiveness of these strategies. Key Takeaways: Omnichannel integrates sales and marketing across various channels for a unified customer experience. Nearly 90% of customers want an omnichannel experience. Constructing a successful omnichannel campaign involves consistent messaging, addressing customer needs and utilizing platform-appropriate CTAs. Different pathways of omnichannel retailing include marketplaces, social commerce and search,

Amazon Listings Unleashed: 6 Secrets to Achieving Peak Visibility

Maeve Billings November 14, 2023

Amazon isn’t just a platform; it’s a digital marketplace powerhouse where the right strategies can propel your products to the forefront. Here are six secrets to unlock peak visibility and skyrocket your sales: Understanding Amazon SEO Mastering Title Creations Strategic Keywords Crafting Compelling Descriptions Prioritizing Customer Reviews and FAQs Implementing Compelling Visuals 1. Understand Amazon SEO Fundamentals Amazon SEO is the unsung hero that can elevate your product rankings, driving traffic, boosting visibility and ultimately increasing conversion rates. In a landscape where 63% of online shoppers initiate their product searches on Amazon, navigating the A10 algorithm is crucial. The A10 algorithm, succeeding the

Holiday 2023 Retail & Ecommerce Research: Deck the Halls with Data

Maeve Billings October 31, 2023

With the holiday season quickly approaching, CommerceNext partnered with BizRate Insights to conduct an in-depth survey capturing holiday shopping insights from over 1,000 consumers. This article delves into essential data and emerging trends to inform and enhance your strategies for a successful 2023 holiday season. Key Takeaways: Early planning is evident, as 72% of respondents kickstart their holiday shopping before Black Friday. Purchase decisions are heavily influenced by promotions, closely followed by recommendations from friends and family and online reviews. A combination of online and in-store shopping remains essential. Given the current economic climate, 42% of respondents plan to cut back on holiday

Navigating Big-Box Retailers: Holiday 2023 Trends and Strategies

Maeve Billings October 11, 2023

With the 2023 holiday shopping season approaching, the CommerceNext team researched the key trends and strategies being employed by big box retailers such as Target, Amazon and Walmart, offering valuable insights for optimizing your own ecommerce operations. KEY TAKEAWAYS: Early Cyber Sales: Discover how big-box retailers kickstart the holiday season with strategic pre-Black Friday sales. Hiring Influx: Understand the workforce strategies implemented by major retailers to meet holiday demand. Discount-Driven Purchases: Learn the significant impact of discounts and promotions on consumer behavior during the holiday season. Omnichannel Integration: Understand how seamless online-to-in-store experiences are shaping the retail landscape this holiday season. Early Cyber

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

Katja Teichmann October 3, 2023

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

Maeve Billings October 2, 2023

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

Maximizing Your Holiday Marketing Strategy for 2023: Expert Tips and Tricks

Maeve Billings September 26, 2023

The holiday season is more than just a time of celebration; it’s a golden opportunity for brands to make a lasting impact on their customers. As we approach the 2023 holiday season, the strategic playbook for marketers has evolved. To help you navigate this festive period with precision, we’ve compiled a comprehensive guide full of tips and tricks, enriched by insights from CommerceNext blogs, webinars, research and more. These invaluable resources shed light on the latest trends and strategies that are reshaping the retail landscape. From understanding the nuanced psychology of shoppers in the digital age to harnessing the power of physical retail

Precision and Personalization: The Future of Chatbots with Conversational AI

Maeve Billings September 18, 2023

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle the

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

Maeve Billings September 5, 2023

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. Adapting to Change: Key Techniques for Success The session kicked off with a clear

Category: Marketing How-To

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