Investing In Customer Experience In The Next Normal
This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021