Category: Interviews

Search
Retail IT

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

Read More →

How To Activate TikTok Marketing: A Case Study With Walmart

It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are. The latest place consumers are spending a big bulk of time is TikTok—after blazing onto the social scene in 2017, platform adoption has grown rapidly. While the platform finds its footing within the retail ad space, some retailers are struggling to find the right voice and create conversions via TikTok content right now.  However, one brand has it down to a science. We got the chance to sit down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the

Read More →

Women’s History Month: Celebrating Iconic Women in Retail

Happy Women’s History Month! This month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. Read below for their advice for the next generation.  Barkha Saxena, Chief Data Officer at Poshmark “Cultivate relationships and identify mentors—take time to identify the right leaders, mentors, and teams that work best for you. These relationships are key not only for professional development, but can also be helpful when navigating challenges both personally and professionally. When making career decisions especially, focus on finding the

Read More →

CONVERSATIONS WITH COMMERCENEXT : Data-Driven Marketing With Wayfair’s CMO

CONVERSATIONS WITH COMMERCENEXT Season 2 Episode 4: Wayfair’s CMO Reveals Their Approach to Data-Driven Marketing Ft: Bob Sherwin, Wayfair CMO  Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO.   Hear the full episode wherever you listen to podcasts or read the highlights below. A Career of Skill Building Bob Sherwin started his career in consulting, using big data analytics to create algorithms that removed dataset waste and optimized the organization of assets. By helping transform businesses, he developed a foundation for the strategic and communication skills

Read More →

Podcast Recap: Highlights from Season 1

That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success.  Check out our biggest “Aha!” moments from each episode this season below. And don’t forget to subscribe wherever you listen to podcasts.   Episode 1: Purple CEO Shares lessons from Turnaround feat. Joe Megibow, CEO, Purple Purple highlights the uniqueness of their product to gain traction and sales, which can lead to the

Read More →

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

CONVERSATIONS WITH COMMERCENEXT  Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Read More →

CNSS Session Recap: “How JTV’s Digital Foundation Is Helping It Embrace Its Post Pandemic Future” with JTV and Bluecore

At our 2021 Spring Summit, Kathleen Stockham, Senior Director of Digital Marketing at JTV and Sarah Cascone, Sr. Director of Marketing at Bluecore, led the session “How JTV’s Digital Foundation is Helping it Embrace Its Post Pandemic Future.” Stockham divulged the best marketing and tech investments that helped them make JTV successful during the pandemic and how they’re taking those lessons into the next normal. Read the recap below or watch the replay here. SESSION RECAP JTV’S MARKETING FOCUS DURING 2020 Ecommerce soared during 2020 when consumers began to find solace in online retail as a way to escape from the daily schedule

Read More →

CNSS Session Recap: “Allbirds Commitment to Sustainability In the Next Normal” with Allbirds and Shopify

With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. Allbirds is one brand that has taken retail by storm, most well-known for their sustainable footwear. In the CommerceNext Spring Summit session, Allbirds Commitment To Sustainability In The Next Normal, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey. Read the session recap below or watch the session on our Youtube Channel.   “Conscious consumerism” and the Pandemic Shopify data shows that the pandemic

Read More →

Embracing Sustainability to Attract, Guide and Retain Shoppers

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

Read More →

Marketing Attribution In Support Of A Full-Funnel Strategy

In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices. Read the recap below and watch the replay here. SESSION RECAP Maturing Your Attribution Level Without Cookies Simo’s presentation focused mainly on the five attribution levels to help us calibrate

Read More →