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Survey 2 Results: The Impact Of COVID-19 On Retail And Ecommerce For Last Half Of March

Rachel Klein April 3, 2020

CommerceNext continues our coverage of COVID-19’s impact on ecommerce and retail. We  recently completed our second survey to ascertain the effects of the pandemic on digital retail business. The majority of questions remained the same as our first survey, which collected data from the first half of March, in order to benchmark results. While the data from the survey paints a very challenging environment for digital retail, it is uplifting to see that the category hit the hardest (apparel and accessories) is also the category adjusting their operations the most to help manufacture COVID-19 necessities (e.g., masks, face shields, hand sanitizer, etc.). Kudos

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Photo by Vladislav Babienko on Unsplash

Analyzing the Ecommerce and Digital Marketing Impact of the COVID-19 Pandemic

Rachel Klein March 25, 2020

WITHIN tracks daily revenue, media spend and conversion rates across major verticals Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period. WITHIN is seeing many retailers and ecommerce brands altering forecasts to match demand, evaluating acquisition versus retention strategies, and experimenting with various online media and marketing tactics to

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Impact Of COVID-19 On Retail And Ecommerce: Survey Results

Rachel Klein March 19, 2020

While our community and country cope with the uncertainty caused by the COVID-19 pandemic, we realize that the need for information is more pronounced than ever. Earlier this week, CommerceNext surveyed nearly 100 digital retail leaders to get a quick read on how COVID-19 is impacting brick and mortar and ecommerce business. We also surveyed what initial adjustments they’re making to both revenue targets and their marketing playbooks. Given the urgency, we’re sharing high-level results below with minimal analysis. A webinar is scheduled for next week on Wednesday, March 25th at 2 pm ET (11 am PT) to review the research results in

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