COMMERCENEXT BLOG


Photo by Vladislav Babienko on Unsplash

Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period.

read more

While our community and country cope with the uncertainty caused by the COVID-19 pandemic, we realize that the need for information is more pronounced than ever. Earlier this week, CommerceNext surveyed nearly 100 digital retail leaders to get a quick read on how COVID-19 is impacting their business and what initial adjustments they’re making to both revenue targets and their marketing playbooks.

read more

As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. At CN2019, Derek and Josh offered practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.

read more
Digital media leaders discuss ecommerce marketing innovation on stage at CN2019.

At CommerceNext 2019, Conor Ryan (Co-founder and CIO at StitcherAds) and Kevin St. John (Industry Manager at Facebook) outlined how retailers can adopt Facebook's retail-focused tools to reduce friction throughout the customer journey. They dove deep into the waters of innovative, automated digital media solutions retailers can use to amplify ad creative and drive omnichannel results, across online and stores.

read more

Valentine’s Shoppers broke records in 2019, spending more than $20.7 billion on the most popular gifts: candy, greeting cards, an evening out, flowers and jewelry. But why? What influenced consumers to spend billions of dollars on one romantic day? We used DemandJump’s Consumer Insights product to find out.

read more

It seems that these days, every marketing team’s goal is to create a unified view of their customer in order to help them market most effectively. At CommerceNext 2019, Chameleon Collective partner Sean Finnegan sat down with Karen Clark, VP of Marketing Communications and Partnerships at thredUP, Tom Montgomery, Co-Founder and Chief Digital Officer at Chubbies Shorts and Matt Gilbert, CEO of Pepperjam. On this panel, these industry insiders shared insights on what it means to balance brand with performance marketing, and how they gather valuable data from testing the waters. In the session, they discussed important decisions like allocation of funds and measuring data that go into managing a successful marketing operation.

read more

Get Updates

Want More Details?


Contact Us