In the retail and DTC world, building customer loyalty is crucial for the long-term success of any business. This blog outlines effective strategies for creating a loyal customer base, including personalizing the customer experience, offering rewards and incentives and engaging with customers on social media. It also provides examples of successful implementation by companies like Jenni Kayne, EXPRESS and Ten Thousand.
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The Ecommerce Growth Show is back, featuring a keynote session with Anthropologie's CMO, Elizabeth Preis. Learn about how Anthropologie leverages creativity, data, and community-driven initiatives to engage and retain customers while attracting new ones.
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This blog recaps the 2022 CommerceNext Ecommerce Growth Show, which brought together ecommerce and digital marketing experts. It highlights top-rated sessions on successful content strategies and innovative ways of reaching customers in the digital world. The post also covers fun activities and events, such as the Discovery Lounge and the CommerceNexty Award ceremony, which celebrated industry leaders.
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The article discusses the importance of optimizing the customer journey, prioritizing personalization, and gathering customer feedback to create a successful ecommerce experience. Brands like Ulta and FTD have implemented these strategies, with Ulta focusing on product detail page optimization and personalization, while FTD prioritizes mobile optimization. Personalization is crucial for creating an emotional connection with customers, while customer feedback provides valuable insights for improving the ecommerce experience. Ultimately, businesses that prioritize the needs and wants of their customers and adapt to changing trends are the ones that will thrive in the world of online shopping.
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This blog offers four proven marketing tips to help retailers boost their sales and attract new customers during Mother's Day. It emphasizes the importance of personalizing your message, creating a sense of urgency, highlighting the emotional value and offering unique gifts. The article features successful campaigns from brands such as Pandora, Bath & Body Works, Baby Dove and Sephora, providing examples of how these strategies can be executed effectively to generate engagement and sales.
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Retail media networks are taking off in the news. We’re here to give you the low-down: the benefits, challenges and process to set yourself up to use retail media networks.
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Celebrate International Women's Day by learning from female leaders in our retail and ecommerce community.
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Learn from the brightest minds in ecommerce at the 2023 Ecommerce Growth Show. Check out some of our confirmed speakers and get a sneak peek as to what insights they'll share at this year's show.
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This article explores how several retail brands, including Tapestry, General Mills, Patagonia, Madewell and Clorox, are taking impressive initiatives toward helping the environment. It also provides five sustainability marketing tips for businesses: being transparent, educating customers, offering sustainable products, encouraging sustainable behavior and reducing environmental footprints. Launching into sustainability can be daunting, but there are small changes that any brand can make to start making a difference.
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In the current economic uncertainty, it's more important than ever to adapt to what customers want and build strong relationships with them to ensure business success. Learn from industry experts on how to create a top-notch online customer experience that boosts CLV.
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