Commerce Next Blog: Learn Customer Acquisition from the Experts

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

Katja Teichmann October 3, 2023

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

Maeve Billings October 2, 2023

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

Maximizing Your Holiday Marketing Strategy for 2023: Expert Tips and Tricks

Maeve Billings September 26, 2023

The holiday season is more than just a time of celebration; it’s a golden opportunity for brands to make a lasting impact on their customers. As we approach the 2023 holiday season, the strategic playbook for marketers has evolved. To help you navigate this festive period with precision, we’ve compiled a comprehensive guide full of tips and tricks, enriched by insights from CommerceNext blogs, webinars, research and more. These invaluable resources shed light on the latest trends and strategies that are reshaping the retail landscape. From understanding the nuanced psychology of shoppers in the digital age to harnessing the power of physical retail

Precision and Personalization: The Future of Chatbots with Conversational AI

Maeve Billings September 18, 2023

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle the

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

Maeve Billings September 5, 2023

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. Adapting to Change: Key Techniques for Success The session kicked off with a clear

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

Kylie Rashkin August 28, 2023

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies like ChatGPT. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these three sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. AI’s Takeover of Mundane Marketing Tasks Traditional marketing tasks like A/B testing, copywriting and data engineering have long been time-consuming and resource-intensive. This session, presented by George Khachatryan, Co-Founder & CEO of Offerfit, explored how

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

Maeve Billings August 22, 2023

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

Kylie Rashkin August 16, 2023

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. The key takeaways from this session include: Rethinking measurement approaches Navigating customer identity and engagement Data-driven personalization strategies Strategies for creative targeting Watch the full session recording below or continue reading for a

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