Commerce Next Blog: Learn Customer Acquisition from the Experts

MouthMedia Network + CommerceNext Podcast: Grocery Is Your Business – Jon Mandell of WW (Formerly Weight Watchers)

Brittney Kleinfelter July 23, 2019

A dynamic rebrand of Weight Watchers in both name (to WW) and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to discuss WW’s growth marketing. To hear from speakers like Jon and Joe, and learn more about performance and growth marketing, check out CommerceNexton July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Sarmad Saghir of Adore Me – Next-Level Customer Acquisition

Brittney Kleinfelter July 18, 2019

Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Sarmad, and learn more about customer acquisition in the direct to consumer sphere, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Beauty Is Your Business – Gaurav Agarwal of Molekule

Brittney Kleinfelter July 16, 2019

Hear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method). To hear from speakers like Gaurav and Joe, and learn more about beauty in a direct to consumer space, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Sunil Kaki of Thrive Market – Organic Healthy Online Community

Brittney Kleinfelter July 10, 2019

Learn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear from speakers like Sunil and Joe, and to learn more about direct to consumer brands and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

Brittney Kleinfelter July 9, 2019

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Tom and learn more about performance marketing and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

General Assembly Interview with Kieran Luke

CommerceNext Speaker Interview: Kieran Luke, GM, General Assembly

Brittney Kleinfelter June 20, 2019

As a preview to the upcoming panel titled “The Ingredients of a Successful Marketing Team” at this year’s ecommerce conference, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together a standards board of 13 CMOs to crack the code on ensuring long-lasting team success. They have established a set of standards and certifications for performance marketing that can help define skill requirements and expectations across the data science and digital marketing fields. Luke runs this program, which

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Veronika Sonsev June 4, 2019

In this Day 1 panel at this year’s ecommerce conference, our panelists specializing in direct to consumer brands include Andrea Zaretsky (SVP, CRM & Loyalty), Sunil Kaki (SVP of Marketing at Thrive Market), Liesel Walsh (VP, CRM, Loyalty and Insights at Party City), Lewis Gersh (CEO, PebblePost), who will guide us through “Unlocking the Secrets to Loyalty and Retention.” Why this panel topic? Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

Brittney Kleinfelter May 30, 2019

CommerceNext Releases Free Benchmarking Report Based on a Survey of Retailers and DTC Brands Ecommerce performance marketing is constantly changing. The investments and programs that worked well one year may not perform as well the next. New media consumption habits, consumer trends and advancements in technology force us to stay on our toes. To be successful as an ecommerce marketer means you constantly study the customer, the platforms and channels. It’s also crucial to stay on top of what competitors are doing. To help retailers and direct to consumer brands better determine whether they’re focusing on the right things as they advance their

100 More Spots Opened By Popular Demand for CommerceNext 2019

Veronika Sonsev May 14, 2019

We’re still 78 days away from this year’s ecommerce conference and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This retail and ecommerce conference for next level customer acquisition is scheduled for July 31 and August 1, 2019, in the heart of New York City. This is the first year we will be hosting at the Grand Hyatt for a full two-day experience with almost double the content. Take a look at the brands who will be joining

Announcing Keynote Speakers from Walmart and Glossier at CommerceNext 2019

Veronika Sonsev May 9, 2019

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes for this year’s ecommerce conference: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Incandela is the SVP and Group General Manager

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