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CNSS Panel Session Recap: “How to Reenergize Customers With Back to School”

Linda Shein May 17, 2021

Today’s guest post is by Linda Shein, Retail Innovator & Business Growth Architect. Thanks to CommerceNext for inviting me back to moderate at the Spring Summit, “Marketing for the Next Normal.” Our A-Team panel shared great insights, and included Mike Dupuis, Chief Digital Officer, SPARC Group (Forever 21, Lucky Brand, Aeropostale, Eddie Bauer, Nautica, Brooks Brothers); Angela Clark, EVP Digital, True Religion; Stephan Jacob, Founder & COO, Cotopaxi (digital-first outdoor brand); and Mark Pinard, Head of Product Marketing, Lob (direct mail innovator). Watch the full session here. Following are key takeaways around cultivating best practices in a sea of constant change, for Back

CNSS Session Recap: “The Age of Discovery: Building Loyalty in the Next Era of Ecommerce” with Facebook and TechStyle

Amelia Poling May 12, 2021

Discovery commerce can be leveraged to reach a wider customer base and increase your customer lifetime value. For those that are not familiar with discovery commerce, it is an online sales method that uses targeted advertising to guide a buyer towards a product using machine learning to improve targeting and relevancy. Optimizing discovery commerce creates a retail environment in which products find people, as opposed to people finding products. In the session, The Age of Discovery: Building Loyalty in the Next Era of Ecommerce, Aubrey Richie, VP of Customer Acquisition & Media at TechStyle, and Ian Simons, Head of Industry, eCommerce at Facebook,

Winning 2021 with CRM & LTV as Growth Drivers

Vanessa Dang April 29, 2021

From our latest webinar, Winning 2021 with CRM & LTV as Growth Drivers, Karen DiClemente (Senior Strategy Director of Listrak) shared how retail and brand experts reenvisioned personalization marketing strategies for new customers acquired in 2020. DiClemente was later joined by Zack Abbell, VP of E-commerce at TULA Skincare, Andrea Moore, SVP Digital, E-Commerce and Consumer Insights at NEST New York and Max Lishansky, CMO at Outerknown to further explore this exciting topic. Read the recap below or watch the replay here. SESSION RECAP: WHAT WE LEARNED IN 2020 Listrak opened the session by reviewing their main 2020 takeaways about personalization: Increasing send

Mother’s Day Ecommerce Trends for 2021

Katja Teichmann April 26, 2021

With Mother’s Day in just a few weeks, you may already be knee deep in your marketing plans. Even if you are—and especially if you haven’t started—we’ve researched the top 2021 Mother’s Day ecommerce trends and best marketing practices to incorporate into your strategy. Mother’s Day 2020 Mother’s Day was a difficult holiday last year—as the first pandemic holiday, shoppers were adjusting to being at home and separated from loved ones, and the virtual methods of celebrating were still limited. Despite these challenges, or because of them, Mother’s Day 2020 presented the biggest change in numbers from 2019 and a huge level of

Embracing Sustainability to Attract, Guide and Retain Shoppers

Katja Teichmann April 19, 2021

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

CommerceNext Restarts In-Person Conferences

Scott Silverman April 15, 2021

New Advisory Board Members Announced New York, April 15, 2021 – CommerceNext, a community and conference for marketers at retail and direct-to-consumer brands, today announces that it’s restarting in-person conferences, beginning with CommerceNext IRL, scheduled for September 28-29, 2021, at the New York Hilton Midtown. More than 600 ecommerce and retail executives are expected to attend and gather in person for the first time since the Covid pandemic shut down in-person gatherings in March 2020. CommerceNext will follow CDC guidelines and venue protocols to ensure the safety of its attendees. “With the acceleration of vaccinations, we now have the confidence to prepare for

Forbes + CommerceNext: How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing | CommerceNext

Veronika Sonsev April 12, 2021

ARTICLE SUMMARY: Loyalty building is critical for retaining shoppers. During the pandemic, Lowe’s continually hits home runs in cultivating loyalty because they’ve gone back to their roots. One of Lowe’s oldest brand promises and strategies is supporting communities. In the face of the pandemic, there was no better time to lean into this core mandate. Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s (who started her position weeks before Covid hit the United States) knew this Lowe’s impactful history and immediately saw an opportunity to help the wider communities in which their customers reside. Driven by customer insights, Thalberg

AI & AR: The New “It” Factor For Retail Customer Experience

Katja Teichmann April 8, 2021

In the last year, pretty much everyone started purchasing from the comfort and safety of home. Now, shoppers expect an absolutely seamless customer experience—if your brand doesn’t meet their standards, they can shop elsewhere. In response, retailers are bringing their A game technology-wise. Artificial Intelligence (AI) and Augmented Reality (AR) are a couple of the primary emerging technologies that continually evolve online shopping into a more engaging experience for customers. The History of AI/AR in Retail AI and AR may be big buzzwords in retail and ecommerce lately, but they are by no means new technologies for the industry. Sectors like home

Building Loyalty with Newly Acquired Customers

Katja Teichmann March 29, 2021

Many brands experienced an influx of new customers due to the pandemic. They’re now navigating how to turn those newly acquired customers into loyal brand advocates. Brandon Gell, Co-Founder at Clyde shared the Touch Point Trojan Horse, advising how to grab customers’ attention and what to do with it. Afterwards, he was joined by Sherri Kuo, Head of Growth at Italic, Matt Hayes, Co-founder at The Fascination and Jeff Gerstel, CMO at B&H Photo Video for a panel discussion on best practices for building customer loyalty. Watch the replay here. Here are our favorite takeaways from the webinar: To get your

Advanced Content Marketing Strategies: Optimizing Content Partnerships

Katja Teichmann March 22, 2021

In our latest webinar, Advanced Content Marketing From Publishers to Influencers, Erin Killian, VP, Customer & Agency Services at Partnerize shared a presentation on how to optimize content. Afterwards, she was joined by Emily Chan, Head of Affiliate Marketing at Our Place, Natalie Brown, Head of Marketing at Sur La Table and Alexis Caldwell, Head of Brand Development at rewardStyle for a panel discussion. Read the recap below or watch the replay here. SESSION RECAP Content Performance Trends Lead to New Partnership Trends One of the biggest methods for optimizing content performance in 2021 is leveraging partnerships. With content and social media partners

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