Commerce Next Blog: Learn Customer Acquisition from the Experts

The Nordstrom Experience: Seamless Integration of Omnichannel Strategies

Maeve Billings November 6, 2024

Nordstrom has become a model of omnichannel success, seamlessly blending online and offline channels to elevate customer satisfaction, loyalty and sales. Through a series of tech-forward initiatives, centered on its mobile app, personalized customer service and in-store integration, Nordstrom has crafted a cohesive shopping experience that consistently exceeds customer expectations. Delve into the strategies and results of Nordstrom’s omnichannel approach. What You’ll Learn: How Nordstrom’s mobile app bridges online shopping and in-store experiences The role of real-time inventory checks and in-store pickup in boosting convenience Personalized customer service strategies that deepen customer loyalty The measurable impact of these strategies on customer satisfaction and

Modern Customer Journey Strategies and Trends that Are Increasing Conversion

Maria del Carmen Tume Saavedra November 1, 2024

Mastering conversion optimization is crucial for managing the high demand of the holiday shopping season’s peak. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also discover how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to address the dynamic customer journey The power of real time engagement How industry leaders approach innovation The importance of using leadership to embrace long-term KPIs Speakers: Sherry Shi, Head

Win the Holiday Rush: Create Unified Shopping Experiences Consumers Can’t Resist

Maria del Carmen Tume Saavedra October 24, 2024

EMARKETER projects that consumer spending during the 2024 holiday season will reach $1.353 trillion, a 4.8% increase from 2023. In our latest webinar, we discussed strategies for enhancing in-store experiences through digital features, essential unified commerce functionalities and the benefits of mobile app commerce. All of these tactics will help your brand boost sales for the upcoming holiday season. What we learned: How to adapt to changing customer expectations Boosting sales with effective omnichannel retail strategies How industry leaders develop unified commerce Main differences between unified commerce and omnichannel strategies Challenges of unified commerce for industry leaders Speakers: Trang To, Vice President,

Announcing Open Registration for the 2025 CommerceNext Growth Show in NYC

Maeve Billings October 24, 2024

The moment you’ve been waiting for is here—registration for the 2025 CommerceNext Growth Show is officially open! From June 24-26, 2025, join ecommerce, marketing and technology leaders in New York City for three days packed with visionary keynotes, true connections and actionable insights designed to fuel your retail success. Whether you’re a CMO, CTO or senior-level executive looking to scale your business, this is the event you can’t afford to miss. CommerceNext is where the brightest minds in the industry come together to discuss what’s next in retail, from the intersection of physical and digital shopping to breakthrough AI strategies. Why You Need

Maximizing Loyalty: Strategies and Technologies for Holiday 2024 and Beyond

Maria del Carmen Tume Saavedra October 22, 2024

Building customer loyalty isn’t easy and keeping it is even harder! In our latest webinar, we explored how leading retailers reshape their loyalty strategies for Holiday 2024 and beyond. We covered the must-have tools for boosting retention and shared tips for creating promotions that increase customer lifetime value and keep them coming back. Attendees got practical ideas to level up their loyalty programs. What we learned: The new face of customer loyalty How agility can enhance digital commerce How omnichannel shopping empowers customers Speakers: Jon Kosoff, CDO, Tillys Travis Garcia, VP, eCommerce, PrettyLitter Renee Halvorsen, CMO, Marine Layer Tarek Müller, Co-Founder &

CommerceNext Announces Two New Senior Hires: Jennifer Marlo as Head of Content and Kim Mancuso Telford as Executive Vice President

Maeve Billings October 1, 2024

NEW YORK, Oct. 1, 2024 — CommerceNext, the leading community, event series and conference for retailers and direct-to-consumer brands, is excited to announce the appointment of two seasoned professionals to its senior leadership team. Jennifer Marlo is joining as Head of Content and Kim Mancuso Telford is stepping into the role of Executive Vice President. Jennifer Marlo brings with her a wealth of experience in content strategy, development and leadership, making her the ideal person to spearhead CommerceNext’s content initiatives. Most recently, Marlo was Head of Content & Programming at Ascendant Network. With over a decade of experience in producing high-impact content for digital marketing, ecommerce and technology professionals,

How e.l.f. Beauty Shakes Up the Beauty Industry with Bold Campaigns

Maeve Billings October 1, 2024

The beauty industry is crowded with established players and emerging brands all vying for consumer attention. Yet, e.l.f. Beauty has managed to consistently stand out, positioning itself as a disruptor by combining bold marketing campaigns with innovative strategies. In this case study, we will explore some of e.l.f.’s most recent creative initiatives and break down the key tactics behind their success. What You Will Learn How e.l.f. Beauty leverages unique partnerships to amplify brand awareness The role of digital platforms and viral content in capturing consumer attention How e.l.f. used data to drive a strategic campaign decision Why product innovation and bold messaging

The Ultimate Guide to Prepare for This Year’s Cyber 5

Maria del Carmen Tume Saavedra September 30, 2024

As 2024 comes to a close, US retail sales are expected to experience a significant increase, driven by holiday shoppers embracing both in-store and online purchases. Retail brands are preparing to take advantage of this incredible shopping week. According to Adobe, in 2023, more than half of U.S. online purchases from November 1 to December 25 came from mobile devices, accounting for approximately $113.5 billion. This year, mobile will represent 54% of holiday ecommerce sales. Retailers expect 30% more promotions on Black Friday and Thanksgiving compared to last year, while Cyber Week deals should remain similar to 2023 levels, despite a shorter holiday

3 Winning Conversion Strategies To Boost Holiday Revenue

Maria del Carmen Tume Saavedra September 25, 2024

Mastering conversion optimization is essential for navigating the holiday shopping season’s peak demand. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also learn how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to boost holiday sales with personalized targeting strategies Effective backend process strategies for the Holidays How to use customer data to tailor experiences and drive sales Speakers: Matt Gehring, CMO, Dutch Celia Mulderrig, VP

The Predictions Top Ecommerce Brands Are Quietly Acting On

Maeve Billings September 25, 2024

Ecommerce sales in the U.S. surpassed $1.1 trillion this year alone. As the industry becomes more dynamic, ecommerce professionals must anticipate and adapt to key trends to stay competitive and drive growth. Here are the top predictions that leading ecommerce brands are leveraging to fuel their success. Key Takeaways: AI and Personalization are essential for creating consistent, multichannel brand experiences. Economic and Technological Impacts on consumer behavior, such as inflation, delivery preferences and AI/AR tech, are critical to monitor. Social Commerce is set for explosive growth, driven by shoppable content and short-form videos. Sustainability and Ethical Practices are becoming increasingly crucial for brand

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