Commerce Next Blog: Learn Customer Acquisition from the Experts

Embracing Sustainability to Attract, Guide and Retain Shoppers

Katja Teichmann April 19, 2021

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

CommerceNext Restarts In-Person Conferences

Scott Silverman April 15, 2021

New Advisory Board Members Announced New York, April 15, 2021 – CommerceNext, a community and conference for marketers at retail and direct-to-consumer brands, today announces that it’s restarting in-person conferences, beginning with CommerceNext IRL, scheduled for September 28-29, 2021, at the New York Hilton Midtown. More than 600 ecommerce and retail executives are expected to attend and gather in person for the first time since the Covid pandemic shut down in-person gatherings in March 2020. CommerceNext will follow CDC guidelines and venue protocols to ensure the safety of its attendees. “With the acceleration of vaccinations, we now have the confidence to prepare for

Forbes + CommerceNext: How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing | CommerceNext

Veronika Sonsev April 12, 2021

ARTICLE SUMMARY: Loyalty building is critical for retaining shoppers. During the pandemic, Lowe’s continually hits home runs in cultivating loyalty because they’ve gone back to their roots. One of Lowe’s oldest brand promises and strategies is supporting communities. In the face of the pandemic, there was no better time to lean into this core mandate. Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s (who started her position weeks before Covid hit the United States) knew this Lowe’s impactful history and immediately saw an opportunity to help the wider communities in which their customers reside. Driven by customer insights, Thalberg

AI & AR: The New “It” Factor For Retail Customer Experience

Katja Teichmann April 8, 2021

In the last year, pretty much everyone started purchasing from the comfort and safety of home. Now, shoppers expect an absolutely seamless customer experience—if your brand doesn’t meet their standards, they can shop elsewhere. In response, retailers are bringing their A game technology-wise. Artificial Intelligence (AI) and Augmented Reality (AR) are a couple of the primary emerging technologies that continually evolve online shopping into a more engaging experience for customers. The History of AI/AR in Retail AI and AR may be big buzzwords in retail and ecommerce lately, but they are by no means new technologies for the industry. Sectors like home

Building Loyalty with Newly Acquired Customers

Katja Teichmann March 29, 2021

Many brands experienced an influx of new customers due to the pandemic. They’re now navigating how to turn those newly acquired customers into loyal brand advocates. Brandon Gell, Co-Founder at Clyde shared the Touch Point Trojan Horse, advising how to grab customers’ attention and what to do with it. Afterwards, he was joined by Sherri Kuo, Head of Growth at Italic, Matt Hayes, Co-founder at The Fascination and Jeff Gerstel, CMO at B&H Photo Video for a panel discussion on best practices for building customer loyalty. Watch the replay here. Here are our favorite takeaways from the webinar: To get your

Advanced Content Marketing Strategies: Optimizing Content Partnerships

Katja Teichmann March 22, 2021

In our latest webinar, Advanced Content Marketing From Publishers to Influencers, Erin Killian, VP, Customer & Agency Services at Partnerize shared a presentation on how to optimize content. Afterwards, she was joined by Emily Chan, Head of Affiliate Marketing at Our Place, Natalie Brown, Head of Marketing at Sur La Table and Alexis Caldwell, Head of Brand Development at rewardStyle for a panel discussion. Read the recap below or watch the replay here. SESSION RECAP Content Performance Trends Lead to New Partnership Trends One of the biggest methods for optimizing content performance in 2021 is leveraging partnerships. With content and social media partners

Marketing Attribution In Support Of A Full-Funnel Strategy

Katja Teichmann March 15, 2021

In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices. Read the recap below and watch the replay here. SESSION RECAP Maturing Your Attribution Level Without Cookies Simo’s presentation focused mainly on the five attribution levels to help us calibrate

Using Search to Improve Ecommerce and Own the Customer Journey

Katja Teichmann March 8, 2021

Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar Improving Ecommerce and Owning the Customer Journey, Lee Zucker, Head of CPG and DTC Industries at Yext, presented on the new customer journey shaped by Covid-19. Afterwards, he was joined by Nick Antoniades, Vice President, CRM and Analytics at Ashley Stewart, Vivian Chang, VP Growth at Clorox DTC and Stacey Eddy, Director, eCommerce at KEEN Footwear for a panel discussion. Read the recap below and watch

Conversations with CommerceNext: Emotionally Connecting with Consumers

Katja Teichmann March 3, 2021

In our most recent episode of Conversations with CommerceNext, Co-Founder Scott Silverman interviews Bill Schneider, VP of Product Marketing at SheerID, to discuss CommerceNext’s latest research report. In partnership with SheerID and Bizrate Insights, the report surveyed 1000+ shoppers to uncover how Covid-19 has impacted consumers as well as what they expect from brands’ messaging and behavior both now and after the pandemic. Read the recap below or watch the full episode here: Be sure to download the report that Schneider references throughout the interview. EPISODE RECAP Consumer Trends Consumers remain pessimistic about the future of Covid-19—67% believe Covid-19 will impact their

Create Meaningful Shopper Experiences With Digital Innovations

Katja Teichmann March 1, 2021

Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands. Read the full webinar’s

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