In preparation for the NRF Big Show beginning January 14th in NYC, we've collected our main must-sees and must-dos for you. Whether you're an NRF novice or Big Show boss, navigating and making the most of your time is always a challenge at multi-day events like these. Here's our favorites from this year's lineup to get you started.
read more
Walmart is encouraging Jet to maintain its entrepreneurial spirit with the intention of leveraging Jet and its executives to transform Walmart’s entire digital business. This piqued our interest, so CommerceNext co-founder and Forbes contributor, Veronika Sonsev, sat down with Jet's President, Liza Landsman, to understand how the two companies are innovating together.
read more
On Wednesday, December 6th, we hosted our first holiday party for retailers and brands in the CommerceNext community. With the help of those who attended, we raised more than $3,300 for St Jude Children's Research Hospital. We want to thank our sponsors for making this event possible: Clearhead, Curalate, Smartgift, Industrial Color Brands, Dynamic Yield, Optimove and Speedeon Data.
read more
We know retailers and brands attend several conferences every year. And we fully embrace the challenge of ensuring CommerceNext becomes the go-to customer acquisition summit for ecommerce and retail marketers. We carefully curated our board of advisors to include traditional retailers, digital growth heavy hitters, VCs and innovative marketing consultants.
read more
It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its ecommerce counterparts. By the end of 2017, Amazon will represent 44% of online sales compared to 38% the year before. With Amazon relentlessly gaining speed and customers, brands are forced to confront their fate: To sell or not sell on Amazon?
read more
Emily Hickey (former COO of Lolly Wolly Doodle) truly believes in the power of Facebook advertising. And with her company, Instant Ad Copy, she proves to clients daily that she knows all the tricks to make them believers, too. CommerceNext co-founder, Veronika Sonsev, in her Forbes retail series, interviewed Emily for a small glimpse into how she garners such high returns and robust customer acquisition results with Facebook advertising.
read more
With deep retail roots and pure entrepreneurial spirit, Miki Berardelli traversed through the top ranks of international retailers like Chico's and Ralph Lauren to land at the helm of a uniquely innovative children's retail subscription service — KIDBOX. CommerceNext co-founder, Veronika Sonsev, dips into Miki's secret sauce for success in an exclusive interview about startup and social media strategy (first published on Forbes.com).
read more
We’ve all spent an hour – or seven – engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and build customer lifetime value. From A/B testing to extensive data analytics, Cathy Beaupain (Dermstore President) breaks down what retailers can learn from pro gamers in a Forbes interview with CommerceNext co-founder, Veronika Sonsev.
read more
We want to share some exciting news with the retail and ecommerce community! The management team behind the last two GrowCommerce shows (Scott Silverman, Allan Dick and Veronika Sonsev) are launching a new conference called CommerceNext. CommerceNext is the summit to take your customer acquisition strategy and results to the next level.
read more