Commerce Next Blog: Learn Customer Acquisition from the Experts

SMS and the State of Conversational Commerce in 2022

Amelia Poling March 23, 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here. The past two years have forever changed how consumers communicate, gather, and shop. To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

New CommX Research Report: 2022 Digital Trends and Investment Priorities

Amelia Poling March 21, 2022

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more. The report 2022 Digital Trends and Investment Priorities surveyed top brand and retail marketing executives to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15’s privacy changes. This report answers: Where are retailers and brands making upgrades in customer acquisition, CRM, customer experience and

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

Women’s History Month: Celebrating Iconic Women in Retail

Courtney Haas March 11, 2022

Happy Women’s History Month! This month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. Read below for their advice for the next generation. Barkha Saxena, Chief Data Officer at Poshmark “Cultivate relationships and identify mentors—take time to identify the right leaders, mentors, and teams that work best for you. These relationships are key not only for professional development, but can also be helpful when navigating challenges both personally and professionally. When making career decisions especially, focus on finding the

The Top 4 Events to Look Forward To At Shoptalk 2022

Courtney Haas March 4, 2022

Shoptalk is back for 2022 and it’s shaping up to be a great reunion for the retail industry. With over 250 speakers, 80 sessions, 4 days of networking opportunities and the best entertainment, the conference is guaranteed to provide new connections and novel insights. We’ve rounded up the top four things to look forward to at Shoptalk—from the most essential sessions to the best events—to ensure you have the best possible experience at Shoptalk. Top 4 Events to Look Forward to: Track 2 Keynote Session: New Products and Services to Support Consumer Well-Being CommerceNext TopGolf Networking Event Workshop: Understanding the Metaverse: Technologies, Challenges

Using Collaboration to Unlock Best-In-Class Customer Experience

Amelia Poling February 25, 2022

Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. What we learned: Employ tools that enable visibility and collaboration across functions, including Net Promoter Score, C-SAT, A/B testing, etc. Company culture is at the heart of any successful CX. Treat your customers right, and you’ll be rewarded. Speakers:

CommerceNext 2022 Vision Behind The Conference

Behind The Vision For The CommerceNext 2022 Ecommerce Conference

Katja Teichmann February 24, 2022

CommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference. Retail and ecommerce have been undergoing an accelerated transformation over the last two years, and that pattern doesn’t show signs of stopping anytime soon. The lasting effects of the pandemic on the industry demonstrate the need to continue building closer relationships to customers, exploring new technologies and navigating changing workforce dynamics. Our Co-Founder Scott Silverman explains that: “Growth in ecommerce

The Long View on Retail Digital Transformation with CSC CEO Justin Yoshimura

Courtney Haas February 11, 2022

CSC Generation has mastered the craft of transforming challenged retail brands at the brink of liquidation into high performance, digital-first operations. By using their fine-tuned omnichannel technology platform, CSC Generation has a data-driven recipe for retail digital transformation, which is undoubtedly the driving force behind the company’s rapid expansion. What we learned: Create a career path that works within your strengths Crafting a company culture early on will help maintain long-term goals throughout management transitions Retailers should expect a gradual recovery from 2021 and 2022 constraints Listen to the full episode wherever you stream podcasts or read the highlights below.

New Year, New Email Marketing Strategies

Courtney Haas February 3, 2022

Rising acquisition costs have put retention marketing back in the hot seat. As more and more brands bolster their retention marketing strategies, email marketing and messaging are getting a second look. In a recent webinar, “New Year, New Email Marketing Strategies” leaders in the ecommerce industry shared their insights into what makes a great email marketing strategy and how to leverage the data from each campaign. What we learned: Changing mail privacy policies require brands to adjust metrics in order to properly guide future send procedures. Personalize email frequency depending on individual preferences. Create omni-channel customers through email marketing. Speakers: Julie Evans, Vice

Reimagining Ecommerce: Solving the Considered Purchase Sales Problem

Amelia Poling February 2, 2022

Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction. In a recent webinar, “Reimagining Ecommerce: Solving the Considered Purchase Sales Problem,” leaders in the ecommerce industry discussed how to approach considered purchases, and make customers feel comfortable completing complex purchases online. What we learned: Create highly personalized interactions online. Make recommendations that go beyond repeating previous purchases. Allow customers to easily save high consideration products to come back to visit online. Speakers: Emilie

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