Maeve Billings, Author at CommerceNext

3 Reasons Why You Should Attend the 2023 Ecommerce Growth Show

Maeve Billings January 6, 2023

CommerceNext is the leading community, event series and conference for marketing and ecommerce leaders at retail and DTC brands. Our ecommerce conference will bring top industry innovators and leading marketers together in the heart of commerce on June 20-21 at the New York Hilton Midtown to share best practices for ecommerce growth. At the 2023 CommerceNext ecommerce conference you can expect: Industry-Leading Speakers Ample Opportunities to Network A Content-First Approach Read on to explore a taste of what CommerceNext has to offer at this year’s Ecommerce Growth Show! Listen to 120+ Industry-Leading Speakers At the 2023 CommerceNext ecommerce conference, we plan on

Cyber Week Recap: Lessons Learned and Advice for 2023

Maeve Billings December 21, 2022

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

The Vision Behind CommerceNext 2023: The Ecommerce Growth Show

Hot Topics for CommerceNext 2023: The Ecommerce Growth Show

Maeve Billings December 15, 2022

CommerceNext 2023: The Ecommerce Growth Show is returning to the heart of commerce on June 20-21, 2023 at the New York Hilton Midtown. This year’s ecommerce conference is set to be our biggest event yet, so we are taking you behind the scenes of the programming and giving you a sneak peek of what to expect. In order to collect the most important themes and topics for CN 2023, CommerceNext’s new Chief Content Officer, Jill Dvorak joined forces with CommerceNext Co-Founders Veronika Sonsev, Scott Silverman and Allan Dick. Jill joined CommerceNext in early December 2022 from NRF where she ran content programming. Before

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

Maeve Billings December 13, 2022

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. We gathered the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. Optimize Your Customer Experience Emphasize Your Brand’s Value, Not Your Prices Focus on Creating Meaningful Content Read on to explore these essential tips for success during a

Ecommerce Conference Recap: Our Favorite Themes From CommerceNext 2022

Maeve Billings October 28, 2022

We are thrilled to get the CommerceNext community back together in NYC next June. As we get ready to announce more details for The 2023 Ecommerce Growth Show, we can’t help but reminisce on all the content and fun of the 2022 ecommerce conference. We had 100+ industry-leading speakers across 50+ sessions discussing all things marketing and ecommerce with the focus of seizing the next wave of growth. We recapped some of the content highlights and hottest 2022 ecommerce conference topics below. Navigating the New Era of Data Privacy With industry-wide privacy changes as well as third-party cookies on the verge of crumbling,

Conversational Commerce: Your Ticket to a Successful Holiday Season

Maeve Billings October 10, 2022

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

NEW HOLIDAY MARKETING RESEARCH: From Digital Sales Cheer to Consumer Spending Fear

Maeve Billings October 6, 2022

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing

Optimizing Ecommerce For The Gift Buyer

Maeve Billings October 3, 2022

The most popular gift-shopping time of the year is just a few short weeks away and retailers across the globe are preparing to tackle the season. According to Coresight Research, the US Gifting Market is expected to grow to $816 billion by 2024, making it crucial for retailers and marketers to bring out their most creative and carefully planned strategies for optimizing ecommerce. Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity

Preparing for the Holiday Shopper Webinar

Holiday ’22 Retail Forecast: How to Effectively Reach Today’s Holiday Shopper

Maeve Billings September 22, 2022

The biggest shopping season of the year is coming up quickly, and retailers are creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed new consumer research and what retailers should expect (and prepare for) to have a successful Holiday 2022 and cater to the holiday shopper. What We Learned: Inflation and other macro uncertainties are projected to affect holiday shoppers’ behavior. Shoppers are putting more emphasis on the value of the brand, its products and prices. There are a variety of ways retailers can attract the holiday

Olaplex Shares Tips on How To Build The Next Big Brand

Maeve Billings September 2, 2022

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

Author: Maeve Billings

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