Author: Katja Teichmann

Using Search to Improve Ecommerce and Own the Customer Journey

Katja Teichmann March 8, 2021

Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar Improving Ecommerce and Owning the Customer Journey, Lee Zucker, Head of CPG and DTC Industries at Yext, presented on the new customer journey shaped by Covid-19. Afterwards, he was joined by Nick Antoniades, Vice President, CRM and Analytics at Ashley Stewart, Vivian Chang, VP Growth at Clorox DTC and Stacey Eddy, Director, eCommerce at KEEN Footwear for a panel discussion. Read the recap below and watch

Create Meaningful Shopper Experiences With Digital Innovations

Katja Teichmann March 1, 2021

Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands. Read the full webinar’s

Session Recap: The Untapped ROI of Caring Post Sale

Katja Teichmann February 19, 2021

The stress and uncertainty of Covid-19 makes caring for customers more important than ever. In the session The Untapped ROI of Caring Post Sale, Ethan Bourland, Business Developer at Shipup and Jeoffrey Jouannet, VP Care & Retention at Japhy discussed best practices and benefits of post sale customer service. Watch the full session on our Youtube Channel or read the recap below. SESSION RECAP Caring for your customers is critical for retention, but it must be genuine. Since competition is always fierce and customers have their pick of where to buy, crafting a post-purchase experience that nurtures and builds confidence in a brand

Session Recap: Why Marketing Needs To Own The Customer Journey

Katja Teichmann February 19, 2021

With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes. Watch the full session on our Youtube Channel. SESSION RECAP The world changed quite a bit in 2020. Covid-19 disrupted retail and accelerated the digital transformation trend in consumer behavior. The industry figured out quickly how to pivot in-store strategies

Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),