Katja Teichmann, Author at CommerceNext

CommerceNext Team at CN 2022 Ecommerce Conference

CommerceNext Announces Majority Investment From CloserStill Media

Katja Teichmann January 16, 2023

NEW YORK, NEW YORK, JANUARY 16, 2023 – CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. “Joining forces with CloserStill gives CommerceNext the resources to deliver even more amazing conferences and events for our growing community of ecommerce executives,” said CommerceNext co-founders Scott Silverman, Veronika Sonsev and Allan Dick. “We look forward to tapping into CloserStill Media’s deep experience in delivering best-in-class business conferences to bring more value to the CommerceNext community. CommerceNext produces highly-rated ecommerce conferences and events including its annual summit, The

How E.L.F. BEAUTY Connects With Gen Z Consumers

Katja Teichmann September 19, 2022

In a previous blog, we covered the best ways to connect with Gen Z consumers. We’re now back to talk about how one specific company, the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row for their collaboration with Chipotle and their TikTok reality show. They also have a strong and dedicated social presence, with 592K followers on Twitter and a total of 11.7M TikTok likes. Read along as we see how E.L.F. got where

New CommerceNext Research: Understanding Today’s Digital Commerce Team

Katja Teichmann August 2, 2022

CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. In this research, we asked retailers: How does ecommerce fit into and operate within a larger retail organization—in the past, present, and future? Which roles are the most crucial to the digital organization? What are the current KPIs most critical to assessing digital performance? For this qualitative study, we partnered with The Commerce Experience Collective (CommX) to conduct more than a dozen interviews with executives across a range of retailers and brands to understand the structure,

Ecommerce Conference Customer Retention Sessions

CommerceNext Ecommerce Conference Spotlight: Sessions On Customer Retention

Katja Teichmann June 1, 2022

In the face of rising customer acquisition costs, retailers are turning to customer retention strategies—loyalty, personalization, first-party data, just to name a few. If you’re looking for ways to keep your customers coming back, join us at this year’s CommerceNext ecommerce conference, where we’ll be covering all these strategies and more. Here’s your look into these ecommerce conference sessions: Sustaining Explosive Growth Through Customer Obsession Elevating Audience Targeting in a Cookieless World How Lord & Taylor Uses Loyalty to Unlock First and Zero Party Data Sustaining Explosive Growth Through Customer Obsession Wednesday, June 22 at 10:25am ET Wunderkind’s curated research chartered by Savanta

commercenext 2022 ecommerce conference marketing conference

(Sneak Peek) CommerceNext 2022 Ecommerce Conference: 3 Sessions To Elevate Your CX

Katja Teichmann May 13, 2022

As ecommerce continues to grow, brands are trying to stand out with innovative experiences that help them build customer connections and loyalty. If you’re searching for new ways to improve your ecommerce and CX, look no further. These three sessions at this year’s CommerceNext ecommerce conference feature experts from a variety of brands like EXPRESS, Neiman Marcus, Gopuff and Brinks Home. Here’s your sneak peek of: Reimagining Ecommerce Experiences for Today’s Customer Needs Why Gopuff Believes ‘Instant Neds’ is the Future of Commerce Elevating Customer Experience in the Age of AI If you like what you see, make sure you’re registered to attend

How To Activate TikTok Marketing: A Case Study With Walmart

Katja Teichmann March 24, 2022

It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are. The latest place consumers are spending a big bulk of time is TikTok—after blazing onto the social scene in 2017, platform adoption has grown rapidly. While the platform finds its footing within the retail ad space, some retailers are struggling to find the right voice and create conversions via TikTok content right now. However, one brand has it down to a science. We got the chance to sit down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the

CommerceNext 2022 Vision Behind The Conference

Behind The Vision For The CommerceNext 2022 Ecommerce Conference

Katja Teichmann February 24, 2022

CommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference. Retail and ecommerce have been undergoing an accelerated transformation over the last two years, and that pattern doesn’t show signs of stopping anytime soon. The lasting effects of the pandemic on the industry demonstrate the need to continue building closer relationships to customers, exploring new technologies and navigating changing workforce dynamics. Our Co-Founder Scott Silverman explains that: “Growth in ecommerce

CommerceNext Forrester Holiday Shipping 2021 Research

Holiday Shipping: How to Market When Inventory is Unpredictable

Katja Teichmann November 18, 2021

The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season. We also recorded a podcast earlier this week where Sucharita discusses the findings. Below are the key themes that arose from the study: Cyber Meh-day The majority of retailers reported they will promote either the same amount or less during promotional periods like Cyber 5 and the month of December. Island of

Announcing The 2021 CommerceNexty Ecommerce Award Winners

Katja Teichmann November 5, 2021

Peer-Reviewed Ecommerce Awards, Recognizing Marketing Achievements Among Retail and Ecommerce Professionals The annual ecommerce awards program was developed to recognize and celebrate the year’s best marketing and ecommerce programs. Winners were selected based upon votes by CommerceNext’s judges of industry leaders along with an equally weighted popular vote. The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Below are the winners—check out past winners from previous CommerceNextys shows. Thanks to Bloomreach for sponsoring this year’s ecommerce awards!

CommerceNext IRL: Top Highlights From Our Marketing Conference

Katja Teichmann October 28, 2021

CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below. While the world is starting to move towards a new normal, retail faces new challenges and our community definitely had some thoughts on how to address them. Here are four main topics that arose from this year’s marketing conference (you can also watch session videos on our Youtube channel). 1. Privacy Changes are Driving Shifts in Marketing Strategy Marketing

Author: Katja Teichmann

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