Katja Teichmann, Author at CommerceNext

International Women’s Day: Honoring Iconic Women In our Retail Community

Katja Teichmann March 9, 2023

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Linh Peters Former CMO, Walgreens “Your direct manager is the most important factor to having a meaningful career. Work for someone who advocates for you, is willing to take risks on you, gives you stretch opportunities and will back you up if things get tough.” Linh will be joining us on stage at the 2024 CommerceNext Growth Show. Learn more here. Allyssa

2022 Ecommerce Conference Marketing Event

Elevate Your Ecommerce Business: The Ultimate Guide to the 2023 CommerceNext Ecommerce Conference

Katja Teichmann February 8, 2023

Ecommerce businesses are facing an ever-changing landscape and it’s essential for business leaders to stay on top of the latest trends, strategies, and technologies. That’s why the CommerceNext 2023 Ecommerce Conference is the perfect event for those looking to take their ecommerce business to the next level. Taking place in the heart of ecommerce, New York City, on June 20-21, 2023, this conference is an opportunity to learn from and connect with industry leaders and key players from scaled retailers and innovative tech companies. At CommerceNext 2023, attendees will have the opportunity to hear from 120+ industry pioneers and visionaries, including top executives

CommerceNext Team at CN 2022 Ecommerce Conference

CommerceNext Announces Majority Investment From CloserStill Media

Katja Teichmann January 16, 2023

NEW YORK, NEW YORK, JANUARY 16, 2023 – CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. “Joining forces with CloserStill gives CommerceNext the resources to deliver even more amazing conferences and events for our growing community of ecommerce executives,” said CommerceNext co-founders Scott Silverman, Veronika Sonsev and Allan Dick. “We look forward to tapping into CloserStill Media’s deep experience in delivering best-in-class business conferences to bring more value to the CommerceNext community. CommerceNext produces highly-rated ecommerce conferences and events including its annual summit, The

How E.L.F. BEAUTY Connects With Gen Z Consumers

Katja Teichmann September 19, 2022

In a previous blog, we covered the best ways to connect with Gen Z consumers. We’re now back to talk about how one specific company, the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row for their collaboration with Chipotle and their TikTok reality show. They also have a strong and dedicated social presence, with 592K followers on Twitter and a total of 11.7M TikTok likes. Read along as we see how E.L.F. got where

New CommerceNext Research: Understanding Today’s Digital Commerce Team

Katja Teichmann August 2, 2022

CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. In this research, we asked retailers: How does ecommerce fit into and operate within a larger retail organization—in the past, present, and future? Which roles are the most crucial to the digital organization? What are the current KPIs most critical to assessing digital performance? For this qualitative study, we partnered with The Commerce Experience Collective (CommX) to conduct more than a dozen interviews with executives across a range of retailers and brands to understand the structure,

Ecommerce Conference Customer Retention Sessions

CommerceNext Ecommerce Conference Spotlight: Sessions On Customer Retention

Katja Teichmann June 1, 2022

In the face of rising customer acquisition costs, retailers are turning to customer retention strategies—loyalty, personalization, first-party data, just to name a few. If you’re looking for ways to keep your customers coming back, join us at this year’s CommerceNext ecommerce conference, where we’ll be covering all these strategies and more. Here’s your look into these ecommerce conference sessions: Sustaining Explosive Growth Through Customer Obsession Elevating Audience Targeting in a Cookieless World How Lord & Taylor Uses Loyalty to Unlock First and Zero Party Data Sustaining Explosive Growth Through Customer Obsession Wednesday, June 22 at 10:25am ET Wunderkind’s curated research chartered by Savanta

commercenext 2022 ecommerce conference marketing conference

(Sneak Peek) CommerceNext 2022 Ecommerce Conference: 3 Sessions To Elevate Your CX

Katja Teichmann May 13, 2022

As ecommerce continues to grow, brands are trying to stand out with innovative experiences that help them build customer connections and loyalty. If you’re searching for new ways to improve your ecommerce and CX, look no further. These three sessions at this year’s CommerceNext ecommerce conference feature experts from a variety of brands like EXPRESS, Neiman Marcus, Gopuff and Brinks Home. Here’s your sneak peek of: Reimagining Ecommerce Experiences for Today’s Customer Needs Why Gopuff Believes ‘Instant Neds’ is the Future of Commerce Elevating Customer Experience in the Age of AI If you like what you see, make sure you’re registered to attend

How To Activate TikTok Marketing: A Case Study With Walmart

Katja Teichmann March 24, 2022

It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are. The latest place consumers are spending a big bulk of time is TikTok—after blazing onto the social scene in 2017, platform adoption has grown rapidly. While the platform finds its footing within the retail ad space, some retailers are struggling to find the right voice and create conversions via TikTok content right now. However, one brand has it down to a science. We got the chance to sit down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the

CommerceNext 2022 Vision Behind The Conference

Behind The Vision For The CommerceNext 2022 Ecommerce Conference

Katja Teichmann February 24, 2022

CommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference. Retail and ecommerce have been undergoing an accelerated transformation over the last two years, and that pattern doesn’t show signs of stopping anytime soon. The lasting effects of the pandemic on the industry demonstrate the need to continue building closer relationships to customers, exploring new technologies and navigating changing workforce dynamics. Our Co-Founder Scott Silverman explains that: “Growth in ecommerce

CommerceNext Forrester Holiday Shipping 2021 Research

Holiday Shipping: How to Market When Inventory is Unpredictable

Katja Teichmann November 18, 2021

The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season. We also recorded a podcast earlier this week where Sucharita discusses the findings. Below are the key themes that arose from the study: Cyber Meh-day The majority of retailers reported they will promote either the same amount or less during promotional periods like Cyber 5 and the month of December. Island of

Author: Katja Teichmann

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