Author: Katja Teichmann

Photo by Christina Morillo

New CommerceNext Research: Understanding Today’s Digital Commerce Team

CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. In this research, we asked retailers: How does ecommerce fit into and operate within a larger retail organization—in the past, present, and future? Which roles are the most crucial to the digital organization? What are the current KPIs most critical to assessing digital performance? For this qualitative study, we partnered with The Commerce Experience Collective (CommX) to conduct more than a dozen interviews with executives across a range of retailers and brands to understand the structure,

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Ecommerce Conference Customer Retention Sessions

CommerceNext Ecommerce Conference Spotlight: Sessions On Customer Retention

In the face of rising customer acquisition costs, retailers are turning to customer retention strategies—loyalty, personalization, first-party data, just to name a few. If you’re looking for ways to keep your customers coming back, join us at this year’s CommerceNext ecommerce conference, where we’ll be covering all these strategies and more.  Here’s your look into these ecommerce conference sessions: Sustaining Explosive Growth Through Customer Obsession Elevating Audience Targeting in a Cookieless World How Lord & Taylor Uses Loyalty to Unlock First and Zero Party Data Sustaining Explosive Growth Through Customer Obsession Wednesday, June 22 at 10:25am ET Wunderkind’s curated research chartered by Savanta

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commercenext 2022 ecommerce conference marketing conference

(Sneak Peek) CommerceNext 2022 Ecommerce Conference: 3 Sessions To Elevate Your CX

As ecommerce continues to grow, brands are trying to stand out with innovative experiences that help them build customer connections and loyalty.  If you’re searching for new ways to improve your ecommerce and CX, look no further. These three sessions at this year’s CommerceNext ecommerce conference feature experts from a variety of brands like EXPRESS, Neiman Marcus, Gopuff and Brinks Home.  Here’s your sneak peek of: Reimagining Ecommerce Experiences for Today’s Customer Needs Why Gopuff Believes ‘Instant Neds’ is the Future of Commerce Elevating Customer Experience in the Age of AI If you like what you see, make sure you’re registered to attend

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How To Activate TikTok Marketing: A Case Study With Walmart

It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are. The latest place consumers are spending a big bulk of time is TikTok—after blazing onto the social scene in 2017, platform adoption has grown rapidly. While the platform finds its footing within the retail ad space, some retailers are struggling to find the right voice and create conversions via TikTok content right now.  However, one brand has it down to a science. We got the chance to sit down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the

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CommerceNext 2022 Vision Behind The Conference

Behind The Vision For The CommerceNext 2022 Ecommerce Conference

CommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference. Retail and ecommerce have been undergoing an accelerated transformation over the last two years, and that pattern doesn’t show signs of stopping anytime soon. The lasting effects of the pandemic on the industry demonstrate the need to continue building closer relationships to customers, exploring new technologies and navigating changing workforce dynamics. Our Co-Founder Scott Silverman explains that: “Growth in ecommerce

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CommerceNext Forrester Holiday Shipping 2021 Research

Holiday Shipping: How to Market When Inventory is Unpredictable

The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season. We also recorded a podcast earlier this week where Sucharita discusses the findings. Below are the key themes that arose from the study: Cyber Meh-day The majority of retailers reported they will promote either the same amount or less during promotional periods like Cyber 5 and the month of December. Island of

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CommerceNextys Ecommerce Award

Announcing The 2021 CommerceNexty Ecommerce Award Winners

Peer-Reviewed Ecommerce Awards, Recognizing Marketing Achievements Among Retail and Ecommerce Professionals The annual ecommerce awards program was developed to recognize and celebrate the year’s best marketing and ecommerce programs. Winners were selected based upon votes by CommerceNext’s judges of industry leaders along with an equally weighted popular vote. The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Below are the winners—check out past winners from previous CommerceNextys shows. Thanks to Bloomreach for sponsoring this year’s ecommerce awards!

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CommerceNext IRL: Top Highlights From Our Marketing Conference

CommerceNext IRL: Top Highlights From Our Marketing Conference

CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.   While the world is starting to move towards a new normal, retail faces new challenges and our community definitely had some thoughts on how to address them. Here are four main topics that arose from this year’s marketing conference (you can also watch session videos on our Youtube channel).  1. Privacy Changes are Driving Shifts in Marketing Strategy  Marketing

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CommerceNext IRL 2021 Releases

Many of our speakers/sponsors are making big moves this fall. We are excited to announce the following achievements and releases from our community: Rise Interactive: Rise Interactive Announces Significant Expansion of Connex® Technology to Include Marketplaces and Retail Media Networks ProductsUp: Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis Evolv Technologies: Evolv AI Releases Flows, a New Approach to Understanding Digital Customer Behavior and Driving Better Outcomes Humankind: High Alpha Launches Humankind, a Digital Concierge Platform That Elevates and Scales the Customer Experience for E-Commerce Brands Persado: Shoppers Are Ready For Personalization And Willing To Trade Data For It  iAdvize: ​​iAdvize acquires Aploze, expanding

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Photo by Andrea Piacquadio from Pexels

The New Performance Marketing Playbook for BTS, Holiday 2021 & Beyond

With increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Frank Vitovich (VP, Solutions at Botify), Vivek Kumar (CRO at UrbanStems) and Liz Dolinski (Chief Growth Officer at Lunya) had to say at our recent webinar. Watch the replay here or read the recap below. [PRESENTATION] Botify is dedicated to bringing a performance marketing approach to SEO. To start the webinar, they shared the trends shaping

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