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The Balancing Act: Brand vs Performance Marketing

Ms. Ask joined Tailored Brands in October 2018. Previously, she was executive vice president and president, global retail at Levi Strauss & Company (LS&Co), where she oversaw more than 2,900 retail stores in 30 countries and partnered with the global e-commerce team to define and deliver a seamless direct-to-consumer experience. Prior to LS&Co, Ms. Ask held senior leadership positions at NIKE, Inc., Petco, Target and BC Natural Foods, and served as associate principal in the retail practice at McKinsey & Company. She is a graduate of the United States Naval Academy and began her career by serving as an officer in the United States Navy. Ms. Ask earned a Master’s in Business Administration from Northwestern University, Kellogg Graduate School of Management.

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Ingredients of a Successful Marketing Team

Ben is the CMO at Priceline. He began at Priceline in 2006 in Financial Planning & Analysis. He then built a team of analysts while working at Booking.com in Amsterdam from 2009 to 2012, before returning to Priceline. He's an analyst, and takes pride in building great teams and using data to make decisions.

Ben has a BA from Yale in Economics, and an MBA from NYU in Finance, Law & Accounting, and Change Management.

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Ingredients of a Successful Marketing Team

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. Onvural is responsible for evolving, innovating, and driving growth in all facets of the business. Prior to CEO, Onvural was the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience. She also served as Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across all media channels.

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Purple & The Power of Brand Storytelling

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

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How to Create A Test & Learn Culture Without Fear

LJ is the Chief Media Officer at TechStyle Fashion Group, a portfolio of digital fashion brands based in Los Angeles. LJ leads an internal agency for advertising across all TechStyle brands, including: JustFab, ShoeDazzle, Fabletics, Fabkids and Savage X Fenty. LJ’s org is an innovative, data-driven, in-house team that runs from concept to execution on creatives, media buying and marketing sciences. The team deploys >$130M in global advertising to drive growth across the brands. LJ has been a pioneer in building TechStyle, since joining as part of the FabKids acquisition in 2013. She was the original GM for Fabletics at launch, built the backbone for TechStyle’s data-driven culture developing a global analytics team, and now drives growth across TechStyle brands in her CMO role.

SESSION:

The Balancing Act: Brand vs Performance Marketing

Tom Montgomery is a Co-founder & the Chief Digital Officer @ Chubbies, the brand that is spearheading the fight against the ever-expanding work week as Warriors of the Weekend. Tom leads all things related to the digital experience at Chubbies including Marketing, E-Commerce, Data & Analytics, and Customer Experience. Prior to co-founding Chubbies, Tom was an associate at Ridge Ventures, a San Francisco based venture capital firm focused on early stage media, e-commerce, and technology investing. Tom graduated from Stanford University in 2008 with a degree in engineering and is a Capricorn.​

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Day Two: Opening Remarks

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For the Love of Loyalty

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Adapting Traditional Retail for Today's Digital Customer

Denise Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Denise is the SVP and Group General Manager of Fashion for Walmart ecommerce.  In this role, she is responsible for transforming fashion across Walmart’s U.S. ecommerce platforms, including Walmart.com, Jet.com, Shoes.com, and BareNecessities.com. This has entailed overhauling the fashion shopping experience, materially expanding the product assortment, driving key strategic retail partnerships and acquisitions, and launching high-profile exclusive brands such as EV1 by Ellen DeGeneres, Sofia Jeans by Sofia Vergara, and TEXTILE. Before joining Walmart, Denise was President of Global Digital and CIEM for the Ralph Lauren Corporation, where she transformed its internal digital capabilities, including the turnaround of its global ecommerce business and the creation of global digital centers of excellence. Previously, Denise was EVP and Chief Marketing Officer of Saks Fifth Avenue where she oversaw Marketing and Digital. Denise launched the award-winning saks.com and saksoff5th.com businesses and built them from the ground up to be a $1 billion+ destination for online high-end fashion. Prior to Saks Fifth Avenue, Denise worked at McKinsey & Company, where she was a leader of their Retail practice.

Denise is on the Board of Directors of the NYC Animal Care Centers and the Industry Advisory Board for The Wharton School’s Baker Retailing Center.

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Level Up the Foundations: Search, Social & Video

Sarmad Saghir is the VP of Acquisition at Adore Me – a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – dubbed the online Zara of lingerie. Sarmad leads our acquisition team; responsible for developing, implementing and managing marketing campaigns. For a data-driven company like Adore Me, he plays a key role in enhancing brand awareness as well as driving website traffic and acquiring new customers. Prior to Adore Me, Sarmad spent 9 years within Amazon and has experience growing several successful D2C startups – serving as VP Digital Growth at Hungryroot, and Senior Director of Growth at MM.LaFleur.

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Why Customer Experience Is The Ultimate Marketing Tool

Ali Weiss is currently the Senior Vice President of Marketing at Glossier, a modern, digitally-native beauty brand made by editors who ‘get' what works and inspired by what girls want in real life. Prior to Glossier, Ali worked at BlackRock in financial institutions account management, corporate strategy and as the chief of staff to the Head of iShares. She is passionate about the little things in life that make the everyday better. Ali lives and works in New York City and is inspired by the idea of building a brand through conversations, community and peer-to-peer referral. She graduated from Stanford University and received her MBA from Harvard Business School.

SESSION:

Getting Under the Hood with Attribution

Geoff leads the team responsible for customer acquisition and retention efforts spanning all paid media, onsite conversion, and CRM strategy and execution. Geoff also manages the North America eCommerce P&L.

Geoff is a member of CommerceNext’s Advisory Board, General Assembly’s Marketing Standards Board, and on the board of his condominium.

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MC: CommerceNexty's

Yao is a highly entrepreneurial executive who works with businesses and start-ups in many industries with a focus on technology, assisting with revenue and funding.

She founded The Hatchery, a venture collaboration organization with international reach bridging the gap between entrepreneurs and investors through resources, advisory, funding and building communities. She has had multiple successes as an entrepreneur and supports other companies in advisory and C level management roles. She leads up the enterprise incubator in New York building products with corporate partners -- from ideation, development, sales, funding to exit.

Yao was named by Forbes as 1 of 11 women at the center of New York’s digital scene, by Beta Beat as one of 25 Women Driving New York’s Tech Scene, and Techweek's 100 most influential tech leaders. She also traveled with Secretary of State Hillary Clinton to Indonesia in 2011, as a member of the Global Entrepreneurship Program Delegation.

Yao is a sought after speaker in areas of building internet companies, technology, social media, and entrepreneurship. Yao and her efforts have been featured in Fortune, Inc Magazine, The Miami Herald, Reuters, Daily News, Red Herring, Crains, American Venture. She has a particular passion for helping entrepreneurs, women, and social causes with projects in place to build global communities, push more women into executive positions.

SESSION:

Level Up the Foundations: Search, Social & Video

Jason slings shoes at GREATS, the Brooklyn born sneaker start-up. He enjoys that he can wear shorts to work whenever he wants.

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Getting Under the Hood with Attribution

Barkha Saxena is Vice President of Data Science & Analytics at Poshmark, the leading social commerce platform for the next generation of retailers and shoppers. Barkha is an expert in her field, leading large-scale analytics implementations across multiple industries, including advertising, financial services, retail, e-commerce and telecom. Prior to Poshmark, she was Vice President of Data Solutions and Analytics Product Management at Nomis Solutions and she also led the data team at comScore, inc. as Vice President of Consumer Analytics. Earlier in her career, she was Director of Analytics and Corporate Strategy at FICO. She has deep expertise in consumer digital behavior data and traditional marketing, acquisition, risk and customer management data. She received her BS from IIT Kanpur, MA from University of California, Santa Barbara, and an MBA from The Wharton School at the University of Pennsylvania.

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For the Love of Loyalty

Sunil is a marketing executive with a proven track record for building high performing teams at Amazon, Intuit and ​Zulily. He is the SVP of Marketing at Thrive Market, a membership-based market that makes high-quality healthy products for every lifestyle.

More recently, he led the consumer marketing teams at ​Zulily ($1.5B in annual revenue and 25MM emails sent/day) and the global Paid Social efforts at Amazon ($120M budget/yr with Facebook and Twitter).