SESSION:

Getting Under the Hood with Attribution

Barkha Saxena is Vice President of Data Science & Analytics at Poshmark, the leading social commerce platform for the next generation of retailers and shoppers. Barkha is an expert in her field, leading large-scale analytics implementations across multiple industries, including advertising, financial services, retail, e-commerce and telecom. Prior to Poshmark, she was Vice President of Data Solutions and Analytics Product Management at Nomis Solutions and she also led the data team at comScore, inc. as Vice President of Consumer Analytics. Earlier in her career, she was Director of Analytics and Corporate Strategy at FICO. She has deep expertise in consumer digital behavior data and traditional marketing, acquisition, risk and customer management data. She received her BS from IIT Kanpur, MA from University of California, Santa Barbara, and an MBA from The Wharton School at the University of Pennsylvania.

SESSION:

Getting Under the Hood with Attribution

Geoff leads the team responsible for customer acquisition and retention efforts spanning all paid media, onsite conversion, and CRM strategy and execution. Geoff also manages the North America eCommerce P&L.

Geoff is a member of CommerceNext’s Advisory Board, General Assembly’s Marketing Standards Board, and on the board of his condominium.

SESSION:

Level Up the Foundations: Search, Social & Video

Jason slings shoes at GREATS, the Brooklyn born sneaker start-up. He enjoys that he can wear shorts to work whenever he wants.

SESSION:

Purple & The Power of Brand Storytelling

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

SESSION:

How to Create A Test & Learn Culture Without Fear

LJ is the Chief Media Officer at TechStyle Fashion Group, a portfolio of digital fashion brands based in Los Angeles. LJ leads an internal agency for advertising across all TechStyle brands, including: JustFab, ShoeDazzle, Fabletics, Fabkids and Savage X Fenty. LJ’s org is an innovative, data-driven, in-house team that runs from concept to execution on creatives, media buying and marketing sciences. The team deploys >$130M in global advertising to drive growth across the brands. LJ has been a pioneer in building TechStyle, since joining as part of the FabKids acquisition in 2013. She was the original GM for Fabletics at launch, built the backbone for TechStyle’s data-driven culture developing a global analytics team, and now drives growth across TechStyle brands in her CMO role.

SESSION:

Level Up the Foundations: Search, Social & Video

Sarmad Saghir is the VP of Acquisition at Adore Me – a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – dubbed the online Zara of lingerie. Sarmad leads our acquisition team; responsible for developing, implementing and managing marketing campaigns. For a data-driven company like Adore Me, he plays a key role in enhancing brand awareness as well as driving website traffic and acquiring new customers. Prior to Adore Me, Sarmad spent 9 years within Amazon and has experience growing several successful D2C startups – serving as VP Digital Growth at Hungryroot, and Senior Director of Growth at MM.LaFleur.