Andrea Zaretsky is SVP, Client Engagement, at Sephora, where she leads Loyalty and CRM. Prior to Sephora, Andrea spent the majority of her career at American Express, most recently leading Customer Marketing for the US Card Business.

SESSION:

Marketing Attribution In Support Of A Full-funnel Strategy

Barkha Saxena is the Chief Data Officer at Poshmark, a leading social commerce platform, where she built the data team from the ground up and leads all data science, data tools and machine learning (ML) initiatives across the business.

Barkha has over 15 years of experience leading large teams to build and sell machine learning products across multiple industries. Barkha is a thought leader, frequently speaking and writing about data, retail and women in leadership.

Charlie has been involved in digital marketing and eCommerce for 16 years – including leadership positions at Lucky Brand, Reckitt Benckiser, Tumi, Samsonite as well as stints in venture capital and building a business from scratch at Assembled Branch. Recently, Charlie started as CEO of FTD where he over sees FTD.com, Proflowers.com and FTD’s relationships with florists around North America.

SESSION:

Marketing Attribution In Support Of A Full-funnel Strategy

Emily Culp joined Cover FX as President in 2018. In her new role, Culp has established the vision and strategic plan for the complexion expert brand that is vegan + cruelty free. In particular, she has developed the global product architecture, as well as evolved the brand positioning in the marketplace to be differentiated, ownable and globally consistent. Additionally, Culp has implemented new sales and education processes and created a new company culture based on transparency, direct communication, accountability, embracing an entrepreneurial spirit and placing an emphasis on consumers at the heart of every decision.

Emily Hickey is the Founder of Chief Detective, a boutique growth marketing agency that focuses on creating step-function changes for businesses using Facebook & Instagram. Emily also runs TheFam.online, a masterminds and networking group for growth marketers. Previously, she served on the executive teams of Lolly Wolly Doodle, HotJobs.com, and PhotoShelter. Emily is a graduate of the Stanford Graduate School of Business and UNC-Chapel Hill.

Geoff leads the team responsible for customer acquisition and retention efforts spanning all paid media, onsite conversion, and CRM strategy and execution. Geoff also manages the North America eCommerce P&L.

Geoff is a member of CommerceNext’s Advisory Board, General Assembly’s Marketing Standards Board, and on the board of his condominium.

Jason Nickel is a consultant and former VP of Marketing and Creative for GREATS, a Brooklyn based sneaker start-up. He was previously #DoingThings at Outdoor Voices and Amazon.

SESSION:

Marketing Attribution In Support Of A Full-funnel Strategy

Jay Sung is an Operating Partner and CMO at Brentwood Associates, an LA based private equity firm, where he works with portfolio companies such as Jefferson Dental, J.McLaughlin, SAXX Underwear, Soft Surroundings, The Teaching Company, HIMS and Boston Proper. Previously he served as President, North America for The Proactiv Company and as CMO at Guthy-Renker, a $1.3B industry leader in the d2c beauty and also held leadership positions in financial services, insurance, online advertising, subscriptions and wine. Jay holds a B.S. in Economics from the Wharton School at the University of Pennsylvania.

Leslie Emmons Burthey is VP of Marketing at FabFitFun, the lifestyle membership creating personalized experiences that introduce you to the best the world has to offer. Leslie focuses on growth, content, CRM, and consumer insights. Leslie was previously the VP of Marketing at Winc (formerly Club W). Prior to Winc, she gained consumer product experience at Christian Dior and Ralph Lauren. She has an MBA from Stanford, and an undergraduate degree from the Wharton School.

SESSION:

Elevating Customer Experience To Accelerate Marketing

Melissa Barnes is the chief marketing officer of Trade, a direct-to-consumer startup that empowers consumers to discover specialty coffee and support local business by connecting them to the best roasters in the US. In her role, Barnes sets the strategic vision for the brand and customer experience, including marketing, creative, consumer research, product, and communications. Previously, Barnes held senior positions at Rent the Runway and BBDO New York. She received her BA from Middlebury College.

Mike Lackman is the CEO of Trade Coffee, a technology business that is combining innovations in design, subscription commerce, and data science in order to connect consumers with the country’s best coffee roasters. Since shipping its first box in April of 2018, Trade has made massive strides in realizing its mission of ‘Turning Coffee Drinkers Into Coffee Lovers’, as its roasted-on-demand experience opens the eyes of thousands of customers to the world of specialty coffee every morning. Prior to Trade, Mike was the CEO and majority owner at PetFlow, where he and his team built a rapidly growing and profitable retailer that successfully exited to the country’s largest distributor of pet products in 2017. A strategy and operations expert, Mike is widely regarded within the e-commerce community as a leader in driving profitable growth and building exceptional teams. He is a frequent speaker on the subject, including engagements at Shop.org, the National Retail Federation, the Wharton School, and as the keynote of Australia’s Online Retailer conference in 2014. He has held numerous Operations Leadership roles, including the Operations team at UncommonGoods as well as the management development program at McMaster-Carr. Mike is a graduate of the University of Pennsylvania, where he studied Latin, Ancient Greek, and Italian.

Naomi Jacobs is the Director of Social Strategy & Business Development for Qurate Retail Group, the world’s leading video commerce retailer. Naomi has revolutionized the company’s social media strategy at QVC and continues to develop new opportunities across both QVC and HSN. A veteran executive in the social media industry, Naomi has been an integral leader, driving accelerated growth while scaling social and influencer marketing at Qurate.

SESSION:

Marketing Diversification Beyond Google And Facebook

Scott is a marketing executive, advisor, and VC for companies in the ecommerce, digital media, and ed tech space. He has served as Chief Marketing Officer for three Internet Retailer 500 companies, and is currently building a marketing function in the Americas for cloud networking giant GTT.

SESSION:

Zola Built an Inclusive Brand By Understanding Today's Couples

Shawn is a professional Entrepreneur, heavily involved with more than a dozen startup companies over the last two decades, both advising and working in pivotal roles running sales, marketing, technology, strategy and operations for companies in early and high growth stages. He was instrumental in driving Overstock.com revenue from $3M to over $800M in 5 years, providing executive oversight in multiple business areas including marketing, technology, customer service, logistics, and operations. He was also a key player at ChaCha responsible for growing customer base from 12M monthly visits to over 80M monthly visits in less than 3 years, catapulting ChaCha into a top 50 US website and top 5 US mobile website. Currently, Shawn is the Co-Founder of DemandJump, a marketing platform that shows companies where to focus their time and marketing spend to drive revenue, fueled by artificial intelligence.

Shawna Hausman is an experienced senior Ecommerce & Digital Marketing executive with a demonstrated history of working in both retail startups and large retail organizations across a variety of product types (intimate apparel, home goods, baby products, athletic apparel and gear). Shawna has a passion for tapping into new and emerging technologies in order to improve digital marketing efficiency and enhance the overall brand experience online.

SESSION:

Elevating Customer Experience To Accelerate Marketing

Sunil is a marketing executive with a proven track record for building high performing teams at Amazon, Intuit and ​Zulily. He is the SVP of Marketing at Thrive Market, a membership-based market that makes high-quality healthy products for every lifestyle.

More recently, he led the consumer marketing teams at ​Zulily ($1.5B in annual revenue and 25MM emails sent/day) and the global Paid Social efforts at Amazon ($120M budget/yr with Facebook and Twitter).

Web Smith serves as the founder of 2PM, the premium B2B commerce source for industry executives. He was the cofounding CMO of Mizzen+Main, the performance menswear brand. He’s also managed commerce on the digital publishing side as the Director of eCommerce at Gear Patrol. He is currently an angel investor through 2PM and venture scout for GGV Capital.