SESSION:

Making the Business Case for Marketing Spend

As Chief Marketing Officer, 1-800-Flowers.com, Amit is responsible for leading a multi-channel marketing strategy for the brand across online, digital and social channels. Additionally, he manages innovation partnerships and provides strategic direction for the growth and development of mobile and social commerce across the company’s entire portfolio of brands. Amit has a proven track record for leading digital and performance marketing, while rapidly scaling user acquisition and revenue streams. He joined 1-800-Flowers.com in September 2011 to manage online, mobile and social marketing initiatives. Over the next several years, he was promoted to roles of increasing responsibility and was named Chief Marketing Officer in March 2017. Prior to joining the company, Amit held strategy and business development roles at FTD, Visiting Nurse Service of New York and McKinsey & Company. Under Amit’s leadership, the company continues to be at the forefront of implementing new and emerging technologies. To nurture and grow the entrepreneurial spirit across the company’s portfolio of brands, Amit oversees the company’s Digital Leadership Program, an incubator for young talent and catalyst for driving innovation throughout the organization. Amit is a member of the Board of Directors and Executive Committee for the Mobile Marketing Association. He has a master’s degree in Liberal Arts and Sciences/Liberal Studies from Harvard University and a Bachelor of Arts in Liberal Arts from Bowdoin College.

SESSION:

Marketing Playbooks for All Sizes: Strategies for Standing Out from the Crowd

Bree Casart is an eCommerce and digital marketing executive who works with retailers to build engaging consumer experiences online. With over 10 years of retail experience, Bree believes in constructing customer journeys that are born through data driven experiments and centered on the individual. Currently at west elm, Bree has helped to significantly grow the brand’s customer base and increase revenue from $250M to $1B in sales. With experience in merchandising and inventory planning, Bree has a solid foundation in the fundamentals of retail and her background in management consulting keeps her focused on delivering results. Bree holds an MBA in Marketing and Strategy from NYU’s Stern School of Business and a BA in International Political Economy from The Colorado College.

SESSION:

Opening Keynote / Day 1

Carrie Ask is the Executive Vice President and President, Global Retail for Levis Strauss & Co. where she is responsible for leading all aspects of Levi Strauss & Co.’s global retail business. She oversees more than 2,800 retail stores, including franchised, company-operated mainline and outlet stores, and shop-in-shops dedicated to the Levi’s® and Dockers® brands. She works in close partnership with the global ecommerce team to grow a best in class, seamless direct-to-consumer retail business.

SESSION:

Are Algorithms Killing Agencies?

  Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms. Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others. Mr. Cole brings a mix of entrepreneurial and institutional knowledge to the Company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Mr. Cole held various leadership positions, including serving as CEO of The Line, and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.

SESSION:

Going Viral: Content Marketing & Organic Social

  Craig Elbert is co-founder and CEO of Care/of, a digitally-native vitamins and supplements brand focused on creating a personalized experience. Prior to Care/of, Craig led marketing at Bonobos, the digitally-native mens apparel brand. He has an MBA from Wharton and a BA in English Literature from Dartmouth College. He lives in Brooklyn with his wife and son.

SESSION:

Are Algorithms Killing Agencies?

SESSION:

Are Algorithms Killing Agencies?

  Born and raised in NY, Horwitz studied of economics and finance at Columbia University. Horwitz joined the investment team for Columbia University’s endowment in 2013 and then spent a year at Harvard Law School, where he secured an internship with Bridgewater Associates and met his future business partner, Benjamin Cogan. Together Horwitz and Cogan founded Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance.

SESSION:

How Chewy uses Customer Service as an Acquisition Strategy

Kelli Durkin is VP of Customer Service at Chewy. In her position, she oversees an award-winning customer service department that provides an exceptional level of service to Chewy customers. Kelli has been with Chewy almost since day one, having been the fourth person hired when the company launched in 2011. She started as Director of Customer Service and was initially a one-man department. However, that very quickly changed. After more than six years with the company, Kelli now oversees a team of more than 1,000 in the department, including customer service training, operations and the WOW team, a division dedicated exclusively to customer engagement. A native of Central Florida, Kelli is the proud pet parent of Bruno, a five-year old French Bulldog, and Wynnie, a one-year old English Bulldog.

SESSION:

Marketing Playbooks for All Sizes: Strategies for Standing Out from the Crowd

  Mark Chou is VP, Growth Marketing and E-Commerce at Away, a brand designing thoughtful objects for modern travel. Prior to joining Away, he led marketing and strategic partnerships at ONA and served as Managing Director of the New York Fashion Tech Lab. Before joining the Lab, Mark worked in e-commerce strategy at Ralph Lauren, early stage investing at the New York City Investment Fund, and investment banking at The Blackstone Group.

MODERATING SESSION:

Are Algorithms Killing Agencies?

SESSION:

Finding the Amazon Strategy That's Right for You

  Sid is a business leader with 18 years of successful track record leading large organizations through a digital-first sensibility. Currently, at Under Armour, Sid leads the Global Ecommerce business which is operationalized in 30+ countries. In addition, his team is focused on digital commerce growth with emphasis on Connected Fitness monetization, integrated retail, as well as cultivating and standing up new business models. An agency veteran, Sid previously spent a decade with Razorfish, leading Omnichannel transformation for brands globally, with notable work for Target, JC Penney, Express and AT&T.

SESSION:

Micro Storytelling for Brand Building and Acquisition

SESSION:

Closing Keynote / Day 1