Discover the secrets of successful TV advertising with ‘Must See TV: How to Use Linear and Streaming TV to Drive Revenue.’ This webinar, featuring insights from industry leaders at Bed Bath & Beyond, Adore Me, and Marketing Architects, delves into innovative strategies for leveraging TV for audience growth and revenue enhancement.
In the ever-changing landscape of ecommerce, new approaches and technologies continually emerge to meet the demands of businesses and customers alike. One example of this is composable commerce, which promises a new level of flexibility and customization in building commerce ecosystems. It includes architecture that is API first, cloud native, headless and microservice based. This model promises freedom and flexibility for retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion. WHAT WE LEARNED ABOUT: What is and is not composable and how has it evolved
Enhancing the understanding of the customer journey is important for retailers as it allows for the seamless delivery of personalized experiences that lead to customer satisfaction, loyalty and most importantly, sales. However, the growing frequency, nonlinear patterns and fragmentation of customer journeys present a challenge in achieving this understanding. This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us. WHAT WE LEARNED ABOUT: Conversational AI Retargeting Leveraging Real-Time Data SPEAKERS:
In the world of retail and direct-to-consumer (DTC) brands, customer loyalty is everything. Building a loyal customer base is essential to the long-term success of any business, as loyal customers are more likely to make repeat purchases, refer their friends and family and leave positive reviews. In fact, research shows that acquiring a new customer can cost five times as much as retaining an existing one. So, what can marketers do to build customer loyalty and keep their customers coming back? Here are some tips: Personalize the Customer Experience Personalization is critical to building customer loyalty. Customers want to feel like they are
Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in
Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. Read the recap here or watch the replay. The Digital Seeker Raj De Datta believes that appealing to the consumer that he defines as the “digital seeker” makes the difference in how the winners win and the losers lose in ecommerce. In accessing
