Maximize Your Business Potential with Connected TV
Maria del Carmen Tume Saavedra
April 2, 2024
Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. CommerceNext’s latest webinar focused on helping ecommerce and marketing professionals better understand CTV advertising with the help of examples from our panel of experts. What we learned: How to get started with CTV advertising Effective data collection and utilization strategies in CTV Applications and success stories from leading brands Speakers: Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services Sam Russell, Director, Media & Acquisition,
