retail Archives | Page 3 of 3

Reimagining Ecommerce: Solving the Considered Purchase Sales Problem

Amelia Poling February 2, 2022

Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction. In a recent webinar, “Reimagining Ecommerce: Solving the Considered Purchase Sales Problem,” leaders in the ecommerce industry discussed how to approach considered purchases, and make customers feel comfortable completing complex purchases online. What we learned: Create highly personalized interactions online. Make recommendations that go beyond repeating previous purchases. Allow customers to easily save high consideration products to come back to visit online. Speakers: Emilie

A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience

Amelia Poling December 2, 2021

At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues. What we learned: Approach your retail website by bringing the in-store experience to ecommerce. No customer is the same! When creating online experiences, you need to understand the psychology of the customer and what they

Cyber 5 Marketing Tips

Nicole Stark October 20, 2021

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

The Right Insights: The Key to Improving Site Experience

Amelia Poling August 3, 2021

Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP – Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen. Watch the replay here or read the recap below. FullStory Presentation: What’s Driving Customers To Jump Ship In a customer survey

Photo by Nataliya Vaitkevich from Pexels

Personalized Engagement — How to Stop Frustrating Your Customers

Amelia Poling July 7, 2021

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM – North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). Read the recap here or watch the replay. [PRESENTATION] MoEngage On Current Personalization Trends Personalization begins with understanding your customers. MoEngage conducted a research survey to acquire a “360-degree view of [the] customer,” including how

Introducing CommerceNext – The Retail and Ecommerce Conference for Next Level Customer Acquisition

Veronika Sonsev October 26, 2017

We want to share some exciting news with the retail and ecommerce community! The management team behind the last two GrowCommerce shows (Scott Silverman, Allan Dick and Veronika Sonsev) are launching a new conference called CommerceNext. CommerceNext is the summit to take your customer acquisition strategy and results to the next level. This two day digital marketing event will be in NYC on July 25th & 26th. We remain dedicated to our vision of being 100% focused on customer acquisition and growth marketing for retail and ecommerce. Like our past events, CommerceNext harnesses our collective 50+ years of collective experience and relationships in the retail and

Tag: retail