retail Archives | CommerceNext

Driving Ecommerce Growth with Full-Funnel Marketing and Measurement

Maria del Carmen Tume Saavedra July 26, 2024

At the CommerceNext Growth Show, a diverse of industry leaders covered all things full-funnel marketing and measurement, exploring challenges in implementing full-funnel marketing strategies, focusing on measuring ROI and attribution. They discussed how to leverage various marketing channels, AI’s role in customer acquisition and how brand marketing is key for feeding top of funnel strategies. Read on for insights from these speakers: Billy May, CEO of Brooklinen Doug Jensen, SVP Go-To-Market Analytics at Estée Lauder Renee Halvorsen, CMO of Marine Layer A.J Ghergich, VP of Consulting at Botify Moderator: Emily Hickey, Co-Founder and CEO of Chief Detective Watch the replay or read the

The CommerceNext Steps Part 2: Actionable Takeaways from the 2024 Growth Show

Maeve Billings July 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the breakout sessions in NYC on June 11-13, 2024, or click here to discover the Next Steps from the main-stage sessions. Day 1: June 11, 2024 Session 7: Results Your CFO Can Believe In: How Tapestry Is Winning With AI CommerceNext Steps: AI-Powered Customer Engagement: Leveraging AI technologies can transform product discovery

Unlocking Growth Potential: Winning CFOs Over to Marketing and Ecommerce Investments

Maria del Carmen Tume Saavedra July 22, 2024

The Importance of CFO Buy-In for Retail Success No retail journey is complete without the buy-in from your CFO. CFOs play a crucial role in approving investments and ensuring that the company’s financial goals are met. It’s essential to bridge the gap between marketing and finance to secure necessary investments. Meet the Panelists A group of CFOs discussed how you can win over your CFO for marketing and ecommerce investments: Alex Goldleman, CFO of Uniqlo Susan Weisel, CFO of Brooklinen Alex Brocklehurst, SVP & CFO of Coach Emily Culp, Chief Brand and Strategy Officer at BodyHealth (Moderator) Watch the replay or read the

Transformative Insights on Generative AI from the 2024 CommerceNext Growth Show

Maeve Billings July 11, 2024

The 2024 CommerceNext Growth Show provided a wealth of insights into the evolving role of generative AI in the retail industry. Sessions from all three days highlighted how leading brands are leveraging AI to enhance customer experiences, optimize operations and drive growth. This article synthesizes these insights into a cohesive discussion on the transformative potential of generative AI in retail. WHAT WE LEARNED: Enhancing Customer Experience with AI Operational Efficiency and Agile Approaches Data-Driven Marketing and Personalization Collaborative Leadership and Strategic Alignment Future Trends and Innovations in AI Enhancing Customer Experience with AI Generative AI is revolutionizing how retailers engage with customers by

Key Learnings from the Z Suite: Insights into Gen Z Shopping Habits, Brand Loyalty and Spending Behaviors

Maeve Billings July 8, 2024

The 2024 CommerceNext Growth Show’s Z Suite sessions offered a captivating glimpse into the values, behaviors and expectations of Generation Z. Across two panels, these young consumers provided invaluable insights into how they shop, what they look for in brands and how they spend their money. WHAT WE LEARNED: Authenticity and Transparency are Non-Negotiable Selective Loyalty: Quality Over Quantity The Double-Edged Sword of TikTok Spending Driven by Emotion and Escapism Balancing Aspirational Spending with Ethical Choices Authenticity and Transparency are Non-Negotiable Gen Z expects brands to be real. Authenticity isn’t just a buzzword; it’s a core value. This generation wants to feel

Top 5 Learnings from the 2024 CommerceNext Growth Show

Maeve Billings June 27, 2024

The 2024 CommerceNext Growth Show on June 11-13 at the New York Hilton Midtown brought together over 2000 attendees from top retail brands and innovative technology companies, 150+ industry-leading speakers and featured 75+ sessions. This premier event for ecommerce, marketing and tech professionals showcased the latest trends, strategies and insights shaping the future of retail. Read on to dive into the top 5 takeaways from this year’s event, providing actionable insights to propel your business forward in the ever-changing retail landscape. Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers Takeaway: For Fashion Retailers, The Online Experience Must Seamlessly Guide

The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show

Maeve Billings June 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the main-stage sessions in NYC on June 11-13, 2024. Day 1: June 11, 2024 Session 1 / Keynote: Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation CommerceNext Steps: Merchandising: Merchandise is the fuel to the engine (assortment, private label, exclusivity, right product, right time).

Make the Most of the City that Never Sleeps: CommerceNext’s NYC Adventure Guide

Maeve Billings February 8, 2024

Get ready for the retail, ecommerce, tech extravaganza of the year! The 2024 CommerceNext Growth Show is set to take place June 11-13, 2024, and what better place to host this spectacular event than the vibrant and electrifying city of New York! As you prepare for an enriching professional experience, why not seize the opportunity to explore the city’s cultural richness, delicious cuisine and thrilling activities? Here’s your ultimate guide to making the most of NYC during your visit this upcoming June.

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

Maeve Billings January 25, 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

Love In The Air: Valentine’s Day 2024 Marketing Tips

Maeve Billings December 11, 2023

Valentine’s Day is not just a day for roses and chocolates; it’s an opportunity for brands to connect with their audience on a deeper level. Here are some valuable tips to make your Valentine’s Day 2024 marketing strategy a heartwarming success! Key Takeaways: Early preparation caters to both early birds and last-minute shoppers. A well-executed omnichannel strategy is essential as shoppers navigate between online and offline channels. Cater to a diverse audience celebrating various forms of love, including friendship, familial bonds and self-love. Crafting a Timely Valentine’s Day Marketing Plan Valentine’s Day requires a well-timed marketing plan to capture the hearts of consumers

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