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Unlocking Growth Potential: Winning CFOs Over to Marketing and Ecommerce Investments

The Importance of CFO Buy-In for Retail Success No retail journey is complete without the buy-in from your CFO. CFOs play a crucial role in approving investments and ensuring that the company’s financial goals are met. It’s essential to bridge the gap between marketing and finance to secure necessary investments. Meet the Panelists A group of CFOs discussed how you can win over your CFO for marketing and ecommerce investments: Alex Goldleman, CFO of Uniqlo Susan Weisel, CFO of Brooklinen Alex Brocklehurst, SVP & CFO of Coach Emily Culp, Chief Brand and Strategy Officer at BodyHealth (Moderator) Watch the replay or read the

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generative ai

Transformative Insights on Generative AI from the 2024 CommerceNext Growth Show

The 2024 CommerceNext Growth Show provided a wealth of insights into the evolving role of generative AI in the retail industry. Sessions from all three days highlighted how leading brands are leveraging AI to enhance customer experiences, optimize operations and drive growth. This article synthesizes these insights into a cohesive discussion on the transformative potential of generative AI in retail. WHAT WE LEARNED: Enhancing Customer Experience with AI Operational Efficiency and Agile Approaches Data-Driven Marketing and Personalization Collaborative Leadership and Strategic Alignment Future Trends and Innovations in AI Enhancing Customer Experience with AI Generative AI is revolutionizing how retailers engage with customers by

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zsuite panel

Key Learnings from the Z Suite: Insights into Gen Z Shopping Habits, Brand Loyalty and Spending Behaviors

The 2024 CommerceNext Growth Show’s Z Suite sessions offered a captivating glimpse into the values, behaviors and expectations of Generation Z. Across two panels, these young consumers provided invaluable insights into how they shop, what they look for in brands and how they spend their money.  WHAT WE LEARNED: Authenticity and Transparency are Non-Negotiable Selective Loyalty: Quality Over Quantity The Double-Edged Sword of TikTok Spending Driven by Emotion and Escapism Balancing Aspirational Spending with Ethical Choices   Authenticity and Transparency are Non-Negotiable Gen Z expects brands to be real. Authenticity isn’t just a buzzword; it’s a core value. This generation wants to feel

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Top 5 Learnings from the 2024 CommerceNext Growth Show

The 2024 CommerceNext Growth Show on June 11-13 at the New York Hilton Midtown brought together over 2000 attendees from top retail brands and innovative technology companies, 150+ industry-leading speakers and featured 75+ sessions. This premier event for ecommerce, marketing and tech professionals showcased the latest trends, strategies and insights shaping the future of retail. Read on to dive into the top 5 takeaways from this year’s event, providing actionable insights to propel your business forward in the ever-changing retail landscape.   Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers Takeaway: For Fashion Retailers, The Online Experience Must Seamlessly Guide

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The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the main-stage sessions in NYC on June 11-13, 2024.   Day 1: June 11, 2024 Session 1 / Keynote: Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation CommerceNext Steps: Merchandising: Merchandise is the fuel to the engine (assortment, private label, exclusivity, right product, right time).

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New York City

Make the Most of the City that Never Sleeps: CommerceNext’s NYC Adventure Guide

Get ready for the retail, ecommerce, tech extravaganza of the year! The 2024 CommerceNext Growth Show is set to take place June 11-13, 2024, and what better place to host this spectacular event than the vibrant and electrifying city of New York! As you prepare for an enriching professional experience, why not seize the opportunity to explore the city’s cultural richness, delicious cuisine and thrilling activities? Here’s your ultimate guide to making the most of NYC during your visit this upcoming June.

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2024 ecommerce business sentiment

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

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Love In The Air: Valentine’s Day 2024 Marketing Tips

Valentine’s Day is not just a day for roses and chocolates; it’s an opportunity for brands to connect with their audience on a deeper level. Here are some valuable tips to make your Valentine’s Day 2024 marketing strategy a heartwarming success! Key Takeaways: Early preparation caters to both early birds and last-minute shoppers. A well-executed omnichannel strategy is essential as shoppers navigate between online and offline channels. Cater to a diverse audience celebrating various forms of love, including friendship, familial bonds and self-love.  Crafting a Timely Valentine’s Day Marketing Plan Valentine’s Day requires a well-timed marketing plan to capture the hearts of consumers

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omnichannel retail trends

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Excelling in omnichannel strategies is pivotal for retail brands striving to offer a seamless and integrated shopping experience. This article delves into the definition of omnichannel, its importance and actionable steps to implement a successful omnichannel campaign. Real-life instances from companies like Warby Parker, Steve Madden and Fabletics illustrate the effectiveness of these strategies.  Key Takeaways: Omnichannel integrates sales and marketing across various channels for a unified customer experience. Nearly 90% of customers want an omnichannel experience. Constructing a successful omnichannel campaign involves consistent messaging, addressing customer needs and utilizing platform-appropriate CTAs. Different pathways of omnichannel retailing include marketplaces, social commerce and search,

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amazon listing optimization

Amazon Listings Unleashed: 6 Secrets to Achieving Peak Visibility

Amazon isn’t just a platform; it’s a digital marketplace powerhouse where the right strategies can propel your products to the forefront. Here are six secrets to unlock peak visibility and skyrocket your sales: Understanding Amazon SEO  Mastering Title Creations Strategic Keywords Crafting Compelling Descriptions Prioritizing Customer Reviews and FAQs Implementing Compelling Visuals 1. Understand Amazon SEO Fundamentals Amazon SEO is the unsung hero that can elevate your product rankings, driving traffic, boosting visibility and ultimately increasing conversion rates. In a landscape where 63% of online shoppers initiate their product searches on Amazon, navigating the A10 algorithm is crucial.  The A10 algorithm, succeeding the

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