Tag: retail

5 Omnichannel Retailing Examples that Drive Results

Vanessa Dang May 7, 2025

CommerceNext brings insider insights from retail and ecommerce experts on how to unify digital and physical experiences. According to a Harvard Business Review study, customers who use multiple channels spend 10% more online than those who shop using a single channel, making it clear that omnichannel is essential for growth. We’ll share top omnichannel retail examples and the technologies driving their success. Beauty & Cosmetics Sephora Skyrockets Sales with Inclusive Customer Profiles Sephora sets the beauty industry’s gold standard for omnichannel. Since 2010, the app has unified online and offline behavior into one profile, boosting loyalty and driving cross-channel sales with personalized rewards.

Abercrombie & Fitch’s Marketing Strategy, Rebrand and Digital Rebirth

Corey Peters April 23, 2025

How Abercrombie and Fitch Revived Its Brand Through Modern Marketing With our focus on trends shaping modern retail, CommerceNext brings together the most forward-thinking strategies in digital marketing and ecommerce. One standout forward-thinker is Abercrombie & Fitch (A&F); once known for its exclusive, image-driven marketing, A&F has transformed into a modern retailer celebrated for inclusivity, digital innovation and customer-centric strategies. Want more insights like this? Register now for the CommerceNext Growth Show, where 2700+ industry leaders will come together to share real-world strategies for building modern, resilient brands. A&F’s Marketing Evolution: A Timeline Embracing Inclusivity and Diversity A&F has made significant strides in

What Beauty Brands Can Learn from Glossier’s Ambassador Program

Katja Teichmann March 28, 2025

How Glossier Built Its Ambassador Influencer Program At CommerceNext, we notice when a brand excels in influencer marketing, and Glossier’s program is one of the best. Glossier’s community-first model was built on authenticity, real customer feedback and thoughtful, selective partnerships. We’ll share how they did it so you can build your own strong ambassador program. And don’t forget to register for the 2025 CommerceNext Growth Show to learn from more retail industry leaders. Turning Customers into Ambassadors with the Generation Glossier Affiliate Program Glossier designed its Affiliate Program, Generation Glossier, to build a community, amplify real customers and strengthen brand loyalty. The option

How Big Data in Retail Is Transforming the Industry

Vanessa Dang March 27, 2025

How Big Data in Retail Is Transforming the Industry CommerceNext gathers insights from top retail leaders each year, giving us a front-row seat to how tech is shaping the industry. Big data is no longer a competitive advantage; it is the foundation of modern retail. AI-driven analytics power personalization, while real-time inventory management cuts costs and boosts efficiency. This article covers key implementation challenges and winning strategies from leading brands. Big Data Means Faster Decision-Making for Retailers By automating data analysis and leveraging new technology, retailers can make faster, smarter decisions that optimize inventory, personalize marketing and enhance customer experiences. Quantum computing,

International Women’s Day: Honoring Iconic Women In our Retail Community

Katja Teichmann March 4, 2025

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Kacey Sharrett, Former Head of DTC, GoPro “Life is too short to hate your job and burnout is rarely caused by just working long hours. Burnout is caused by working on goals that you don’t believe in for people that don’t treat you right. Know how to identify both and take another path before you have any regrets. Retail is tough enough as it is.”

Explore the Best of NYC During the 2025 CommerceNext Growth Show

Maeve Billings February 8, 2025

Get ready for the retail, ecommerce, tech extravaganza of the year! The 2024 CommerceNext Growth Show is set to take place June 11-13, 2024, and what better place to host this spectacular event than the vibrant and electrifying city of New York! As you prepare for an enriching professional experience, why not seize the opportunity to explore the city’s cultural richness, delicious cuisine and thrilling activities? Here’s your ultimate guide to making the most of NYC during your visit this upcoming June.

Hot Topics and Vision for the 2025 CommerceNext Growth Show

Maeve Billings December 10, 2024

As we gear up for the 2025 CommerceNext Growth Show on June 24-26 in NYC, the focus is set on driving conversations around the transformative trends and strategies shaping retail. This year’s agenda promises to tackle both cutting-edge innovations and continuous industry challenges, providing attendees with the tools and insights needed to excel in our ever-evolving industry. Read on for a preview of a few topics poised to take center stage and register here to join the conversation. AI Transformation of Retail: Tactical Precision Meets Operational Innovation AI is no longer just a buzzword—it’s a cornerstone of modern retail. From automating tactical processes

The Ultimate Guide to Amazon Marketing Success in Ecommerce

Maeve Billings November 11, 2024

For brands aiming to grow on Amazon, the platform offers unique opportunities and intense competition. With Amazon functioning as both a marketplace and a search engine, businesses need to adopt focused marketing strategies to stand out. This guide provides retail professionals with effective Amazon marketing tactics designed to improve visibility, increase sales and foster brand loyalty. What We Cover: Optimizing product listings for Amazon’s search algorithm Leveraging Amazon’s advertising options and DSP campaigns Enhancing listings with A+ Content and high-quality media Engaging customers with Amazon Live events Driving off-Amazon traffic to boost rankings Managing customer reviews to build trust 1. Optimize Product Listings

The Nordstrom Experience: Seamless Integration of Omnichannel Strategies

Maeve Billings November 6, 2024

Nordstrom has become a model of omnichannel success, seamlessly blending online and offline channels to elevate customer satisfaction, loyalty and sales. Through a series of tech-forward initiatives, centered on its mobile app, personalized customer service and in-store integration, Nordstrom has crafted a cohesive shopping experience that consistently exceeds customer expectations. Delve into the strategies and results of Nordstrom’s omnichannel approach. What You’ll Learn: How Nordstrom’s mobile app bridges online shopping and in-store experiences The role of real-time inventory checks and in-store pickup in boosting convenience Personalized customer service strategies that deepen customer loyalty The measurable impact of these strategies on customer satisfaction and

How e.l.f. Beauty Shakes Up the Beauty Industry with Bold Campaigns

Maeve Billings October 1, 2024

The beauty industry is crowded with established players and emerging brands all vying for consumer attention. Yet, e.l.f. Beauty has managed to consistently stand out, positioning itself as a disruptor by combining bold marketing campaigns with innovative strategies. In this case study, we will explore some of e.l.f.’s most recent creative initiatives and break down the key tactics behind their success. What You Will Learn How e.l.f. Beauty leverages unique partnerships to amplify brand awareness The role of digital platforms and viral content in capturing consumer attention How e.l.f. used data to drive a strategic campaign decision Why product innovation and bold messaging

Tag: retail

Get timely, relevant emails with updates on our annual conference, webinars, dinners, events and content from retail’s top minds.

Important Notice: Avoid Unauthorized Housing Providers