retail innovation Archives

Bridging the Gap: How Tapestry Aligned Its CIO and CMO for Digital Success

Maria del Carmen Tume Saavedra September 10, 2024

In today’s rapidly evolving retail landscape, the strategic alignment between a company’s C-Suite has become increasingly crucial for carrying out a shared vision effectively. Tapestry, the parent company of iconic brands like Coach, Kate Spade and Stuart Weitzman, has demonstrated how a strong partnership between digital and marketing can unlock unprecedented growth, adaptability and enhanced customer engagement. Watch the whole session here: The Importance of a CIO-CMO Collaboration As technology and marketing become steadily intertwined, the need for seamless collaboration between a CIO and CMO has never been more apparent. These two leaders hold the keys to unlocking the full potential of digital

EXCLUSIVE: The 4 Hottest Topics at the 2023 Ecommerce Growth Show

Maeve Billings May 18, 2023

The 2023 CommerceNext Ecommerce Growth Show is set to be a game-changing event, bringing together over 1700 executives to discuss the hottest topics and growth opportunities in the retail industry. With 120+ industry-leading speakers across 50+ sessions, each including actionable content, this year’s show promises to provide invaluable insights for all ecommerce and marketing professionals in attendance. In this blog post, we will provide a sneak peek into a few of the most anticipated sessions and topics of this year’s ecommerce conference, including: Finding Growth Amid Uncertain Times Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys How ChatGPT and Automated Experimentation Will

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

Matthew Gilbert December 9, 2019

Despite it being the height of the holiday shopping season, this is a challenging time for many retailers. Many are encumbered by debt loads, overstored in the face of declining mall traffic and struggling to maintain margins in a highly competitive environment. To make matters more challenging, over that past several years there has been a discernible shift in the retail marketing landscape—a shift in power from marketer to consumer—and if you’re a marketer who wants to thrive in this relationship dynamic, you will need to adapt sooner rather than later. With the consumer calling the shots, it has become incumbent upon you

How Retailers Are Investing In Digital Customer Experience

Elisabeth Anne Boniface October 7, 2019

Time is the most precious resource. Within our twenty-four hour day, we are constantly curating experiences based on what we need to succeed and feel good. From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help. Meixner spoke

CommerceNext Expands Digital Retail Events and Programs in 2020

Veronika Sonsev October 3, 2019

Co-Founders Scott Silverman, Veronika Sonsev and Allan Dick Consolidate Their Businesses Under the CommerceNext Umbrella New York, October 3, 2019 — Coming off a successful CommerceNext conference earlier this summer where attendance grew 122% to nearly 1,000 industry leaders and whose Net Promoter Score ranked as exceptional for conferences, CommerceNext is expanding its offering of events and programs in 2020 for marketing leaders at retail and direct to consumer (DTC) brands. Marketing leaders at retail and DTC brands can look forward to a widely expanded offering of events and programs from CommerceNext in 2020, including the flagship conference scheduled for July

eMarketer’s Retail Industry Trends 2019

Elisabeth Anne Boniface August 16, 2019

According to eMarketer, Americans are poised to spend $586.92 billion in retail e-commerce in 2019, with a year-over-year growth rate of 14.0%. Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce market is nearing a saturation point as it grows more in line with that of the total internet population,” said Andrew Lipsman, eMarketer principal analyst and lead analyst of our latest report collection “Global Ecommerce 2019.” “To keep growing at double-digit rates, future channel growth will increasingly rely

How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

Brittney Kleinfelter April 8, 2019

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

West Elm Bedroom Bundle Offered on Rent the Runway COURTESY OF WEST ELM

Forbes + CommerceNext: Are Rentals The Next Frontier For Retail?

Brittney Kleinfelter March 19, 2019

ARTICLE SUMMARY: When Rent the Runway (RTR) stormed onto the fashion scene, it created an entirely new retail audience: clothes renters. Other companies, like Le Tote, quickly followed suit (no pun intended), getting into the fashion rental business capturing this lucrative and novel group of consumers. Now, RTR is back to breaking into new markets. This time, that market is home rentals. Partnering with West Elm, the two companies formed two packages to offer on RTR’s site—one for bedrooms and one for living room decor. The first home furnishings and decor companies to venture into this space in recent years were Feather and

Forbes + CommerceNext: How Leading Retailers Innovate In The Age Of Amazon

Brittney Kleinfelter February 18, 2019

ARTICLE SUMMARY: NRF Big Show is aptly named—it’s a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading direct to consumer retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out how they stay focused in the face of all the noise, all while having to compete with the master of ecommerce innovation Amazon. Despite these four retailers’ different product areas, all of them had four common threads throughout their innovation strategies. First, serving as a tech golden rule of

The Secret Behind Chewy’s Customer Acquisition Strategy

Brittney Kleinfelter December 3, 2018

How customer service contributes to Chewy’s successful customer acquisition strategy. Customer service is becoming an increasingly significant part of the customer experience, and brands are searching for ways to go above and beyond their customers’ expectations. The bottom line is that customers are more likely to remain loyal and/or refer a brand after having a positive experience. In fact, a study conducted by American Express reveals that “7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service.” Online pet food distributor Chewy was able to master the art of delivering excellent

Tag: retail innovation

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