The blog post offers a sneak peek into some highly anticipated sessions, including topics such as finding growth in uncertain times, Domino's innovative customer journey, the impact of AI and automation on marketing tasks and strategies for marketing to Gen Z and millennials.
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With Facebook and Google maintaining their seemingly permanent residency as the cornerstones of the digital marketers’ playbook, and Amazon a persistent and credible threat, the desperate search for scaled subsidies that enable revenue to grow faster than expenses and the operating leverage this dynamic yields has reached a palpable level of urgency. For some has become a matter of survival. So where are retail marketers finding the answers?
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From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those digital customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.
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Coming off a successful CommerceNext ecommerce conference earlier this summer where attendance grew 122% to nearly 1,000 industry leaders and whose Net Promoter Score ranked as exceptional for conferences, CommerceNext is expanding its offering of digital retail events and programs in 2020 for marketing leaders at retail and direct to consumer (DTC) brands.
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Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce market is nearing a saturation point as it grows more in line with that of the total internet population,” said Andrew Lipsman, eMarketer principal analyst and lead analyst of our latest report collection “Global Ecommerce 2019.”
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Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. The goal of micro-storytelling is fostering brand bonding—the building of rational and emotional bonds between customer and brand as a part of the customer experience.
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When Rent the Runway (RTR) stormed onto the fashion scene, it created an entirely new retail audience: clothes renters. Other companies, like Le Tote, quickly followed suit (no pun intended), getting into the fashion rental business capturing this lucrative and novel group of consumers. Now, RTR is back to breaking into new markets.
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NRF Big Show is aptly named—it's a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading direct to consumer retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out how they stay focused in the face of all the noise, all while having to compete with the master of ecommerce innovation Amazon.
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Chewy’s success has piqued the interest of many in the ecommerce community. Kelli Durkin, Chewy’s VP of Customer Service, spoke with CommerceNext Co-Founder Veronika Sonsev at the CommerceNext 2018 ecommerce conference. They discussed Chewy’s customer acquisition strategy and the fierce customer loyalty and the numerous referrals that have resulted from that strategy.
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According to Dimension Data, “84% of organizations working to improve [consumer experience] have experienced an increase in revenue.” So an investment in consumer experience has real payoff when it comes to the bottom line. This article summarizes the insights we learned from the panel and lays out what consumer behaviors shape retail and what that all means for 2019.
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