Tag: retail innovation

5 Cutting-Edge Technology Trends in Retail

The Top 5 Emerging Technologies in Retail

Vanessa Dang March 5, 2025

Keeping up with retail technology trends means learning what’s working today and adapting it to your brand. At CommerceNext, we learn from hundreds of retail brands each year, and we’ve identified five emerging technologies reshaping retail for 2025. Here’s how to integrate them into your business. Sustainability-Focused Retail Technology Sustainability continues to be a priority, pushing brands to partner with new technology in retail and develop global impact programs. Patagonia’s “Worn Wear” initiative promotes sustainability by letting customers trade used gear for credit. Similar campaigns include Lululemon’s “Like New,” The North Face’s “Clothes The Loop” and REI’s “Used Gear.” Startup Trashie offers

2025 Digital Retail Forecast: Opportunities, Challenges and Strategies

Maria del Carmen Tume Saavedra February 10, 2025

In our latest webinar, we explored the trends, opportunities and challenges that will shape digital retail success in 2025. Sucharita Kodali, VP and Principal Analyst at Forrester Research, shared her expert insights and predictions for the year ahead, setting the stage for a dynamic panel discussion with retail leaders. Attendees gained actionable takeaways to stay ahead in the evolving digital landscape. What we learned: Takeaways from the 2024 holiday retail season The importance of mobile experience in retail Challenges for Chinese competitors in ecommerce How to adapt to new search behaviors The impact of tiktok shifts and tariff changes Speakers: Sucharita

Bridging the Gap: How Tapestry Aligned Its CIO and CMO for Digital Success

Maria del Carmen Tume Saavedra September 10, 2024

In today’s rapidly evolving retail landscape, the strategic alignment between a company’s C-Suite has become increasingly crucial for carrying out a shared vision effectively. Tapestry, the parent company of iconic brands like Coach, Kate Spade and Stuart Weitzman, has demonstrated how a strong partnership between digital and marketing can unlock unprecedented growth, adaptability and enhanced customer engagement. Watch the whole session here: The Importance of a CIO-CMO Collaboration As technology and marketing become steadily intertwined, the need for seamless collaboration between a CIO and CMO has never been more apparent. These two leaders hold the keys to unlocking the full potential of digital

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

Matthew Gilbert December 9, 2019

Despite it being the height of the holiday shopping season, this is a challenging time for many retailers. Many are encumbered by debt loads, overstored in the face of declining mall traffic and struggling to maintain margins in a highly competitive environment. To make matters more challenging, over that past several years there has been a discernible shift in the retail marketing landscape—a shift in power from marketer to consumer—and if you’re a marketer who wants to thrive in this relationship dynamic, you will need to adapt sooner rather than later. With the consumer calling the shots, it has become incumbent upon you

How Retailers Are Investing In Digital Customer Experience

Elisabeth Anne Boniface October 7, 2019

Time is the most precious resource. Within our twenty-four hour day, we are constantly curating experiences based on what we need to succeed and feel good. From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help. Meixner spoke

How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

Brittney Kleinfelter April 8, 2019

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

The Secret Behind Chewy’s Customer Acquisition Strategy

Brittney Kleinfelter December 3, 2018

How customer service contributes to Chewy’s successful customer acquisition strategy. Customer service is becoming an increasingly significant part of the customer experience, and brands are searching for ways to go above and beyond their customers’ expectations. The bottom line is that customers are more likely to remain loyal and/or refer a brand after having a positive experience. In fact, a study conducted by American Express reveals that “7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service.” Online pet food distributor Chewy was able to master the art of delivering excellent

Consumer Experience: What Every Retailer Needs To Know

Brittney Kleinfelter November 12, 2018

A guide to how consumer behavior is shaping retail and ecommerce best practices In today’s competitive retail environment, consumer experience can be the difference between success and failure. According to Dimension Data, “84% of organizations working to improve [customer experience] have experienced an increase in revenue.” So an investment in customer experience has real payoff when it comes to the bottom line. As a result of the changing landscape, we often hear the retail and ecommerce community asking questions like: “How have consumer expectations changed?” “How can retailers rethink their physical retail spaces, and do they fulfill the expectations that their online brand

Tag: retail innovation

Sign Up For Updates

Important Notice: Avoid Unauthorized Housing Providers