marketingtips Archives | CommerceNext

2022 Mother’s Day Marketing Tips

Courtney Haas March 30, 2022

The past two years of shutdowns have caused Mother’s Day plans to change dramatically. This year, as we gradually return to a more normal way of gathering, we will see some carryover habits from years of Covid celebrations. We will also see a newfound excitement over being able to meet up in person with family and friends for holidays previously missed. The data shows that Mother’s Day spending has been steadily increasing since 2018, reaching about $28.1 billion in 2021 in 2021, which was an increase of over $1.4 billion compared to 2020. This year will likely mark another increase in spending as

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

Women’s History Month: Celebrating Iconic Women in Retail

Courtney Haas March 11, 2022

Happy Women’s History Month! This month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. Read below for their advice for the next generation. Barkha Saxena, Chief Data Officer at Poshmark “Cultivate relationships and identify mentors—take time to identify the right leaders, mentors, and teams that work best for you. These relationships are key not only for professional development, but can also be helpful when navigating challenges both personally and professionally. When making career decisions especially, focus on finding the

Tag: marketingtips

2022 Mother’s Day Marketing Tips

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Women’s History Month: Celebrating Iconic Women in Retail

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