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CONVERSATIONS WITH COMMERCENEXT : Data-Driven Marketing With Wayfair’s CMO

Courtney Haas January 18, 2022

CONVERSATIONS WITH COMMERCENEXT Season 2 Episode 4: Wayfair’s CMO Reveals Their Approach to Data-Driven Marketing Ft: Bob Sherwin, Wayfair CMO Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Hear the full episode wherever you listen to podcasts or read the highlights below. A Career of Skill Building Bob Sherwin started his career in consulting, using big data analytics to create algorithms that removed dataset waste and optimized the organization of assets. By helping transform businesses, he developed a foundation for the strategic and communication skills

Podcast Recap: Highlights from Season 1

Amelia Poling December 16, 2021

That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success. Check out our biggest “Aha!” moments from each episode this season below. And don’t forget to subscribe wherever you listen to podcasts. Episode 1: Purple CEO Shares lessons from Turnaround feat. Joe Megibow, CEO, Purple Purple highlights the uniqueness of their product to gain traction and sales, which can lead to the

Let’s Talk Holiday Shopping Trends 2021

Rachel Klein November 3, 2021

The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.” What We Learned In light of the global supply chain crisis, we know our community needs all the information it can get about consumers expectations this season and how

CommerceNext IRL: Top Highlights From Our Marketing Conference

Katja Teichmann October 28, 2021

CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below. While the world is starting to move towards a new normal, retail faces new challenges and our community definitely had some thoughts on how to address them. Here are four main topics that arose from this year’s marketing conference (you can also watch session videos on our Youtube channel). 1. Privacy Changes are Driving Shifts in Marketing Strategy Marketing

Successful Partner Marketing in Q4 and Beyond

Rachel Klein October 27, 2021

Happy 50th Webinar-versary to us! In this week’s extra special celebratory webinar, we talked about the joys, the pitfalls, the challenges and the evolved benefits of partner marketing. In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace these kinds of alternatives to paid search and social. What We Learned In just one hour, we learned about the evolution of partner marketing, it’s challenges, it’s benefits and how it looks in the real world utilized by two top brands. Here’s a taste of what they had to say: Partner marketing is now more diverse than ever,

Investing In Customer Experience In The Next Normal

Priscill Alouidor November 9, 2020

This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021

Analyzing the Ecommerce and Digital Marketing Impact of the COVID-19 Pandemic

Rachel Klein March 25, 2020

WITHIN tracks daily revenue, media spend and conversion rates across major verticals Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period. WITHIN is seeing many retailers and ecommerce brands altering forecasts to match demand, evaluating acquisition versus retention strategies, and experimenting with various online media and marketing tactics to

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

Matthew Gilbert December 9, 2019

Despite it being the height of the holiday shopping season, this is a challenging time for many retailers. Many are encumbered by debt loads, overstored in the face of declining mall traffic and struggling to maintain margins in a highly competitive environment. To make matters more challenging, over that past several years there has been a discernible shift in the retail marketing landscape—a shift in power from marketer to consumer—and if you’re a marketer who wants to thrive in this relationship dynamic, you will need to adapt sooner rather than later. With the consumer calling the shots, it has become incumbent upon you

Personalizing Your Full-Funnel Customer Acquisition Strategy

Elisabeth Anne Boniface November 21, 2019

We all love a brand that makes us feel special. We feel like we’ve reached the jackpot when we find a brand that delivers exactly what we were thinking about or looking for. Moreover, when that brand fits seamlessly into our lives from discovery to delivery, we’re more apt to rave about it. A smart customer acquisition strategy takes all of this into consideration. Improvements in data and tracking for ecommerce-based brands has created a competitive marketplace for catching the hearts and attention of lifetime customers. Getting a new customer into the customer acquisition funnel can feel like half the battle, and

Grow Commerce by Taking Search, Social and Video to the Next Level

Elisabeth Anne Boniface November 4, 2019

What’s old is new in the world of marketing, with teams and channels constantly innovating and evolving to reach their customers in new and interesting ways. In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This year’s CommerceNext included a panel with executives from startups, subscription services, DTC brands and solution providers to compare how these leaders achieved the new and noteworthy in their efforts to grow commerce. Emily Hickey, Founder at Chief Detective Growth Consulting asked our panelists about the advantages of search,

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