Tag: holiday


Maximizing Your Holiday Marketing Strategy for 2023: Expert Tips and Tricks

The holiday season is more than just a time of celebration; it’s a golden opportunity for brands to make a lasting impact on their customers. As we approach the 2023 holiday season, the strategic playbook for marketers has evolved. To help you navigate this festive period with precision, we’ve compiled a comprehensive guide full of tips and tricks, enriched by insights from CommerceNext blogs, webinars, research and more. These invaluable resources shed light on the latest trends and strategies that are reshaping the retail landscape. From understanding the nuanced psychology of shoppers in the digital age to harnessing the power of physical retail

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Conversational Commerce

Conversational Commerce: Your Ticket to a Successful Holiday Season

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

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2022 Mother’s Day Marketing Tips

The past two years of shutdowns have caused Mother’s Day plans to change dramatically. This year, as we gradually return to a more normal way of gathering, we will see some carryover habits from years of Covid celebrations. We will also see a newfound excitement over being able to meet up in person with family and friends for holidays previously missed. The data shows that Mother’s Day spending has been steadily increasing since 2018, reaching about $28.1 billion in 2021 in 2021, which was an increase of over $1.4 billion compared to 2020. This year will likely mark another increase in spending as

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