The Role Of Amazon In A World Of Direct-To-Consumer Brands
Brittney Kleinfelter
December 10, 2018
How three companies navigate the pros – and cons – of partnering with the world’s largest ecommerce website That elephant in the room has become impossible to ignore: Amazon, the world’s biggest ecommerce site, now accounts for 43% of all online sales, and over 52% of consumers go directly Amazon when they shop online. In the past, brands often squared off with this mega-behemoth, hoping to parlay customers into their own on-site sales, bypassing a partnership via Amazon Merchant Services. But, with Amazon’s ever-increasing presence, some larger brands find themselves facing an even bigger problem: third-party sellers and wholesalers selling their products either
