ecommerce growth show Archives

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

Maeve Billings September 5, 2023

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. Adapting to Change: Key Techniques for Success The session kicked off with a clear

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

Maeve Billings August 22, 2023

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

Kylie Rashkin August 16, 2023

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. The key takeaways from this session include: Rethinking measurement approaches Navigating customer identity and engagement Data-driven personalization strategies Strategies for creative targeting Watch the full session recording below or continue reading for a

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

Maeve Billings July 11, 2023

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

Announcing the Winners of The 2023 CommerceNexty Awards

Kylie Rashkin June 27, 2023

In an ever-expanding and increasingly competitive retail and direct-to-consumer market, the power of successful marketing and ecommerce strategies cannot be underestimated. Every year, the CommerceNext Ecommerce Growth Show wraps up with a prestigious awards event, honoring the exceptional individuals and companies that have achieved breakthrough marketing and ecommerce results. After receiving over 100 nominations, we narrowed it down to 29 finalists across 7 categories. Here are the winners of the 2023 CommerceNexty Awards: Best Use of Data or Technology in Marketing Samir Desai, Chief Digital + Technology Officer, Abercrombie & Fitch Co. Hollister’s Share2Pay technology enables teenagers to

Uncover the Secrets of Customer Marketing at The 2023 CommerceNext Ecommerce Conference

Kylie Rashkin June 6, 2023

Get excited for the upcoming Ecommerce Growth Show, taking place on June 20-21st in NYC. With over 1700 executives from the retail and DTC sectors, it offers a unique opportunity to delve into the latest trends and growth prospects. The ecommerce conference boasts an impressive lineup of 120+ top-notch speakers, delivering insightful presentations during 50+ sessions. Rest assured, this year’s show promises an unforgettable and highly beneficial experience for ecommerce and marketing professionals. At this year’s ecommerce conference, one of the primary themes will be customer marketing. We have four separate sessions dedicated to exploring various strategies that revolve around enhancing the customer

Learn All About Consumer Retention & Loyalty at The 2023 Ecommerce Conference

Kylie Rashkin May 25, 2023

Get ready for the annual 2023 CommerceNext Ecommerce Growth Show on June 20-21st, an event that continues to revolutionize the industry. Over 1700 retail and DTC executives will unite to explore the latest trends and opportunities for growth. Featuring 120+ industry-leading speakers, spread across 50+ sessions, this year’s show guarantees an unforgettable and valuable experience for ecommerce and marketing professionals. One of the main topics at this year’s ecommerce conference is consumer retention and loyalty. We’re diving into four sessions all focused on how you can keep your best customers coming back: Unifying Sol de Janeiro’s Email & SMS Program Reveals Big Wins

EXCLUSIVE: The 4 Hottest Topics at the 2023 Ecommerce Growth Show

Maeve Billings May 18, 2023

The 2023 CommerceNext Ecommerce Growth Show is set to be a game-changing event, bringing together over 1700 executives to discuss the hottest topics and growth opportunities in the retail industry. With 120+ industry-leading speakers across 50+ sessions, each including actionable content, this year’s show promises to provide invaluable insights for all ecommerce and marketing professionals in attendance. In this blog post, we will provide a sneak peek into a few of the most anticipated sessions and topics of this year’s ecommerce conference, including: Finding Growth Amid Uncertain Times Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys How ChatGPT and Automated Experimentation Will

2022 Ecommerce Growth Show Highlights: Unforgettable Insights & Celebrations!

Maeve Billings April 10, 2023

The 2022 CommerceNext Ecommerce Growth Show was an unforgettable experience that brought together so many of the brightest minds in ecommerce and digital marketing. Over the course of two days, attendees were treated to insightful content, exciting activities and fantastic celebrations. The summit’s many highlights included the incredible sessions featuring industry-leading speakers, the Discovery Lounge and the CommerceNexty Award ceremony. The ecommerce conference was also an excellent opportunity for attendees to network with other ecommerce professionals and learn about the latest industry trends. The summit was jam-packed with informative sessions, interactive workshops and engaging panel discussions that covered a wide range of topics,

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