ecommerce conference Archives | Page 3 of 5

Connecting Cause Marketing with Brand Mission for Good

Elisabeth Anne Boniface October 16, 2019

Consumers are looking for a cause. Sixty-four percent of consumers said that they would boycott, switch or avoid brands based on their public stances on social issues, and two-thirds of millennials and Gen Z expressed a preference for brands with a socially conscious point of view. IEG reported an average three times increase in spending on cause marketing since 2000, exceeding 2 billion by 2018. Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align

CommerceNext Expands Digital Retail Events and Programs in 2020

Veronika Sonsev October 3, 2019

Co-Founders Scott Silverman, Veronika Sonsev and Allan Dick Consolidate Their Businesses Under the CommerceNext Umbrella New York, October 3, 2019 — Coming off a successful CommerceNext conference earlier this summer where attendance grew 122% to nearly 1,000 industry leaders and whose Net Promoter Score ranked as exceptional for conferences, CommerceNext is expanding its offering of events and programs in 2020 for marketing leaders at retail and direct to consumer (DTC) brands. Marketing leaders at retail and DTC brands can look forward to a widely expanded offering of events and programs from CommerceNext in 2020, including the flagship conference scheduled for July

Building a Marketing Team to Scale Customer Acquisition

Elisabeth Anne Boniface October 1, 2019

“Marketing is hard, but not nearly as hard as building a great team,” Ben Harrel quipped. Arguably the most important touchpoint of a brand’s customer base is mediated through the decisions and actions of its marketing team. Marketing plays an integral role in customer acquisition, retention, and customer experience, but how can you quantify the skills that an ideal marketer needs to succeed? Enter General Assembly (GA); their goal is to transform thinkers into leaders, and their Marketing Standards Board set out to discover what defines a successful member of a marketing team. Kieran Luke, General Manager of Credentials and Business at GA

Tailoring Your Performance Marketing for Attribution

Elisabeth Anne Boniface September 19, 2019

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect. For each of our panelists, the attribution plays a large role in their performance

Media Recap: Catch Up on Our 2019 Ecommerce Conference

Elisabeth Anne Boniface September 17, 2019

The 2019 CommerceNext Ecommerce Conference was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month! INC.- The Top 5 ecommerce Conferences for 2019 and 2020 Inc. Magazine named CommerceNext one

Customer Experience and Community as the Ultimate Marketing Tool

Elisabeth Anne Boniface September 13, 2019

If you spend time online, you’ve undoubtedly heard of cult-favorite beauty brand Glossier. Moreover, you’ve probably seen their ultra-chic and Instagram-worthy pink and vibrant red branding not on an ad, but in the social content of someone you know. Glossier’s community of raving fans is a large part of what drives their brand awareness, with individuals sharing their beauty routines with the world via social media. This loyalty and passion stem from the customer experience Glossier creates. As a direct to consumer brand, Glossier takes a unique approach to customer experiences beyond your typical beauty counter which has helped propel their digital marketing

MouthMedia Network + CommerceNext Podcast: Grocery Is Your Business – Jon Mandell of WW (Formerly Weight Watchers)

Brittney Kleinfelter July 23, 2019

A dynamic rebrand of Weight Watchers in both name (to WW) and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to discuss WW’s growth marketing. To hear from speakers like Jon and Joe, and learn more about performance and growth marketing, check out CommerceNexton July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Sarmad Saghir of Adore Me – Next-Level Customer Acquisition

Brittney Kleinfelter July 18, 2019

Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Sarmad, and learn more about customer acquisition in the direct to consumer sphere, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Beauty Is Your Business – Gaurav Agarwal of Molekule

Brittney Kleinfelter July 16, 2019

Hear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method). To hear from speakers like Gaurav and Joe, and learn more about beauty in a direct to consumer space, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Sunil Kaki of Thrive Market – Organic Healthy Online Community

Brittney Kleinfelter July 10, 2019

Learn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear from speakers like Sunil and Joe, and to learn more about direct to consumer brands and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

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