ecommerce conference Archives

Personalizing Your Full-Funnel Customer Acquisition Strategy

Improvements in data and tracking for ecommerce-based brands has created a competitive marketplace for catching the hearts and attention of lifetime customers. Getting a new customer into the customer acquisition funnel can feel like half the battle. Joe Yakuel, Founder and CEO of Agency Within, teamed up with CEO of Trade Coffee Mike Lackman at CommerceNext 2019 to talk about the value of personalization as a full-funnel strategy for customer acquisition, from awareness to all the way down to purchase.

Grow Commerce by Taking Search, Social and Video to the Next Level

by Elisabeth Anne Boniface

In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This year’s CommerceNext included a panel with executives from startups, subscription services, DTC brands and solution providers to compare how these leaders achieved the new and noteworthy in their efforts to grow commerce.

How Walmart Adapts Customer Experience for the Digital Shopper

by Elisabeth Anne Boniface

Denise Incandela, Head of Fashion for Walmart.com sat down with Wall Street Journal (WSJ) reporter Sarah Nassauer to talk about her team’s efforts to expand beyond the realm of basics and establish Walmart as a fashion destination as well as a catch-all for your day to day needs. By overhauling their digital channels to create a more editorial and explorative customer experience, the team at Walmart develops a customer acquisition strategy fueled by testing new brands and partners.

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

by Veronika Sonsev

New York, October 17, 2019 — CommerceNext, the annual ecommerce conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown.

Connecting Cause Marketing with Brand Mission for Good

by Elisabeth Anne Boniface

Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align on a goal to a one-off campaign addressing a relevant issue on social climate.

CommerceNext Expands Digital Retail Events and Programs in 2020

by Veronika Sonsev

Coming off a successful CommerceNext conference earlier this summer where attendance grew 122% to nearly 1,000 industry leaders and whose Net Promoter Score ranked as exceptional for conferences, CommerceNext is expanding its offering of events and programs in 2020 for marketing leaders at retail and direct to consumer (DTC) brands.

Building a Marketing Team to Scale Customer Acquisition

by Elisabeth Anne Boniface

Marketing plays an integral role in customer acquisition, retention, and customer experience, but how can you quantify the skills that an ideal marketer needs to succeed? Enter General Assembly (GA); their goal is to transform thinkers into leaders, and their Marketing Standards Board set out to discover what defines a successful member of a marketing team.

Tailoring Your Performance Marketing for Attribution

by Elisabeth Anne Boniface

At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.

Media Recap: Catch Up on Our 2019 Ecommerce Conference

by Elisabeth Anne Boniface

We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month!

Customer Experience and Community as the Ultimate Marketing Tool

by Elisabeth Anne Boniface

Ali Weiss shared two case studies with us in which her team at Glossier took community insight head-on, generating products based on demand and suggestion rather than suggesting them to the audience themselves, as so many beauty brands do. In taking this community insight head-on, Glossier was able to tap into their internal resources and create products based on what their followers were looking to add to their routine.

Tag Archives: ecommerce conference

Personalizing Your Full-Funnel Customer Acquisition Strategy

Grow Commerce by Taking Search, Social and Video to the Next Level

How Walmart Adapts Customer Experience for the Digital Shopper

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

Connecting Cause Marketing with Brand Mission for Good

CommerceNext Expands Digital Retail Events and Programs in 2020

Building a Marketing Team to Scale Customer Acquisition

Tailoring Your Performance Marketing for Attribution

Media Recap: Catch Up on Our 2019 Ecommerce Conference

Customer Experience and Community as the Ultimate Marketing Tool

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