digital marketing Archives | Page 2 of 5

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

The Long View on Retail Digital Transformation with CSC CEO Justin Yoshimura

Courtney Haas February 11, 2022

CSC Generation has mastered the craft of transforming challenged retail brands at the brink of liquidation into high performance, digital-first operations. By using their fine-tuned omnichannel technology platform, CSC Generation has a data-driven recipe for retail digital transformation, which is undoubtedly the driving force behind the company’s rapid expansion. What we learned: Create a career path that works within your strengths Crafting a company culture early on will help maintain long-term goals throughout management transitions Retailers should expect a gradual recovery from 2021 and 2022 constraints Listen to the full episode wherever you stream podcasts or read the highlights below.

Podcast Recap: Highlights from Season 1

Amelia Poling December 16, 2021

That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success. Check out our biggest “Aha!” moments from each episode this season below. And don’t forget to subscribe wherever you listen to podcasts. Episode 1: Purple CEO Shares lessons from Turnaround feat. Joe Megibow, CEO, Purple Purple highlights the uniqueness of their product to gain traction and sales, which can lead to the

Let’s Talk Holiday Shopping Trends 2021

Rachel Klein November 3, 2021

The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.” What We Learned In light of the global supply chain crisis, we know our community needs all the information it can get about consumers expectations this season and how

Cyber 5 Marketing Tips

Nicole Stark October 20, 2021

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

Veronika Sonsev October 17, 2019

The CommerceNext ecommerce conference will take place on July 28-29th at New York Hilton Midtown New York, October 17, 2019 — CommerceNext, the annual ecommerce conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown. In addition, CommerceNext now offers a widely expanded series of events and programs including over 40 dinners, bi-coastal holiday parties and networking events at major digital retail industry gatherings throughout the year. With an attendee Net

Connecting Cause Marketing with Brand Mission for Good

Elisabeth Anne Boniface October 16, 2019

Consumers are looking for a cause. Sixty-four percent of consumers said that they would boycott, switch or avoid brands based on their public stances on social issues, and two-thirds of millennials and Gen Z expressed a preference for brands with a socially conscious point of view. IEG reported an average three times increase in spending on cause marketing since 2000, exceeding 2 billion by 2018. Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align

How Retailers Are Investing In Digital Customer Experience

Elisabeth Anne Boniface October 7, 2019

Time is the most precious resource. Within our twenty-four hour day, we are constantly curating experiences based on what we need to succeed and feel good. From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help. Meixner spoke

Tailoring Your Performance Marketing for Attribution

Elisabeth Anne Boniface September 19, 2019

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect. For each of our panelists, the attribution plays a large role in their performance

Media Recap: Catch Up on Our 2019 Ecommerce Conference

Elisabeth Anne Boniface September 17, 2019

The 2019 CommerceNext Ecommerce Conference was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month! INC.- The Top 5 ecommerce Conferences for 2019 and 2020 Inc. Magazine named CommerceNext one

Tag: digital marketing

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