Tag: data

How Big Data in Retail Is Transforming the Industry

Vanessa Dang March 27, 2025

How Big Data in Retail Is Transforming the Industry CommerceNext gathers insights from top retail leaders each year, giving us a front-row seat to how tech is shaping the industry. Big data is no longer a competitive advantage; it is the foundation of modern retail. AI-driven analytics power personalization, while real-time inventory management cuts costs and boosts efficiency. This article covers key implementation challenges and winning strategies from leading brands. Big Data Means Faster Decision-Making for Retailers By automating data analysis and leveraging new technology, retailers can make faster, smarter decisions that optimize inventory, personalize marketing and enhance customer experiences. Quantum computing,

Olaplex Shares Tips on How To Build The Next Big Brand

Maeve Billings September 2, 2022

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Tag: data

How Big Data in Retail Is Transforming the Industry

Olaplex Shares Tips on How To Build The Next Big Brand

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

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