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JuE Wong at CN 2022

Olaplex Shares Tips on How To Build The Next Big Brand

Maeve Billings September 2, 2022

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

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first-party data

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.   What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

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CONVERSATIONS WITH COMMERCENEXT : Data-Driven Marketing With Wayfair’s CMO

Courtney Haas January 18, 2022

CONVERSATIONS WITH COMMERCENEXT Season 2 Episode 4: Wayfair’s CMO Reveals Their Approach to Data-Driven Marketing Ft: Bob Sherwin, Wayfair CMO  Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO.   Hear the full episode wherever you listen to podcasts or read the highlights below. A Career of Skill Building Bob Sherwin started his career in consulting, using big data analytics to create algorithms that removed dataset waste and optimized the organization of assets. By helping transform businesses, he developed a foundation for the strategic and communication skills

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Photo by Pixababy via Pexels

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and Artificial Intelligence Powered Retail Innovation

Amelia Poling November 2, 2021

CONVERSATIONS WITH COMMERCENEXT  Episode 9: Career Growth and Artificial Intelligence Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the

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THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT  Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

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commercenext growth show

June 11-13, 2024 at New York Hilton Midtown

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