Tag: customer experience


Maximizing Your Holiday Marketing Strategy for 2023: Expert Tips and Tricks

The holiday season is more than just a time of celebration; it’s a golden opportunity for brands to make a lasting impact on their customers. As we approach the 2023 holiday season, the strategic playbook for marketers has evolved. To help you navigate this festive period with precision, we’ve compiled a comprehensive guide full of tips and tricks, enriched by insights from CommerceNext blogs, webinars, research and more. These invaluable resources shed light on the latest trends and strategies that are reshaping the retail landscape. From understanding the nuanced psychology of shoppers in the digital age to harnessing the power of physical retail

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Forever 21 Session Recap

How Forever 21 Stays Connected to Their Gen Z Customers

It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing.  The key takeaways from this session include:  Gen Z prefers authenticity over corporate marketing/partnerships. To create a relationship with Gen Z, you can’t do everything for-profit.  The importance of integrating into the Gen

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customer data

Collect to Convert: Leveraging Customer Data for Elevated Experiences

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

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CommerceNext 2023 Ecommerce Conference

Master the Latest Ecommerce Trends and Challenges for Retail Success at CommerceNext 2023

CommerceNext 2023: The Ecommerce Growth Show is a premier ecommerce conference that brings together leading experts in the field to discuss the latest trends and challenges facing ecommerce retailers. Taking place on June 20-21, 2023 at the New York Hilton Midtown, this ecommerce conference is a must-attend event for anyone in the industry looking to stay ahead of the curve. Read on to further explore six of the hot topics our 120+ expert speakers will discuss at the 2023 Ecommerce Growth Show and register today if you haven’t already! Economic Challenges One of the hot topics that will be covered at the ecommerce

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Technical Debt

How to Reduce Ecommerce Technical “Debt” and Maintain a Great Customer Experience

Accruing ecommerce technical debt can slow down your organization–companies underequipped from a technology standpoint are crippled as they try to acquire new customers and expand.  In our most recent webinar, “How to Reduce Ecommerce Technical ‘Debt’ and Maintain a Great Customer Experience,” our experts from FTD, Alvarez & Marsal, commercetools and Capgemini discussed their experiences in dealing with paying down technical debt and replacing decaying, insufficient infrastructure with systems built to last.  What we learned:  What is Tech Debt Types of Tech Debt Sources of Tech Debt How To Pay Down Technical Debt How to See What’s Going Wrong & What to Do

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commercenext 2022 ecommerce conference marketing conference

(Sneak Peek) CommerceNext 2022 Ecommerce Conference: 3 Sessions To Elevate Your CX

As ecommerce continues to grow, brands are trying to stand out with innovative experiences that help them build customer connections and loyalty.  If you’re searching for new ways to improve your ecommerce and CX, look no further. These three sessions at this year’s CommerceNext ecommerce conference feature experts from a variety of brands like EXPRESS, Neiman Marcus, Gopuff and Brinks Home.  Here’s your sneak peek of: Reimagining Ecommerce Experiences for Today’s Customer Needs Why Gopuff Believes ‘Instant Neds’ is the Future of Commerce Elevating Customer Experience in the Age of AI If you like what you see, make sure you’re registered to attend

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Using Collaboration to Unlock Best-In-Class Customer Experience

Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX.   The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry.  What we learned: Employ tools that enable visibility and collaboration across functions, including Net Promoter Score, C-SAT, A/B testing, etc. Company culture is at the heart of any successful CX.  Treat your customers right, and you’ll be rewarded.  Speakers: 

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Personalized Engagement — How to Stop Frustrating Your Customers

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM – North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video).  Read the recap here or watch the replay. [PRESENTATION] MoEngage On Current Personalization Trends Personalization begins with understanding your customers. MoEngage conducted a research survey to acquire a “360-degree view of [the] customer,” including how

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Photo by Mikhail Nilov via Pexels

Experiential Ecommerce: The Key to Winning the New Digital Consumer

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers.  Read the recap here or watch the replay. The Digital Seeker Raj De Datta believes that appealing to the consumer that he defines as the “digital seeker” makes the difference in how the winners win and the losers lose in ecommerce. In accessing

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Investing In Customer Experience In The Next Normal

This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021

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