Tag Archives: customer experience

customer data

In today's digital age, businesses must strike a balance between personalization and privacy when collecting and using customer data. VF Corp and Digioh are two companies that prioritize transparency and customer privacy. VF Corp implements a two-step process to protect customer privacy and explain data collection and use, building trust with customers. Digioh prioritizes consent and customer safety by providing clear explanations and giving customers control over their data. Transparent data collection and use not only build trust but also enhance the customer experience, increase loyalty, and drive business success.

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Photo by Nataliya Vaitkevich from Pexels

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM - North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). 

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Photo by Mikhail Nilov via Pexels

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. 

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Now is the perfect time to invest in customer experience, while ecommerce sales are at an all time high. In our latest webinar, Post Holiday Battle Plan: Growth Strategies for 2021 and Beyond, David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce outline three essential investment areas to attract and keep more customers in this online ecommerce boom.

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Credit to Bruce Mars via Pexels

Support requests increase from customers by 65% during Black Friday/Cyber Monday, and a large majority of merchants are 'concerned' or 'very concerned' about customer service during the holidays. 20 retailers told us how they handled this issue and shared 4 tips that you can use with your support team for the holiday season.

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