The CommerceNext Summit will take place on July 28-29th at New York Hilton Midtown New York, October 17, 2019 — CommerceNext, the annual conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext
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“Marketing is hard, but not nearly as hard as building a great team,” Ben Harrel quipped. Arguably the most important touchpoint of a brand’s customer base is mediated through the decisions and actions of its marketing team. Marketing plays an integral role in customer acquisition, retention, and customer experience, but how can you quantify the
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Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches
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CommerceNext 2019 was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this
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If you spend time online, you’ve undoubtedly heard of cult-favorite beauty brand Glossier. Moreover, you’ve probably seen their ultra-chic and Instagram-worthy pink and vibrant red branding not on an ad, but in the social content of someone you know. Glossier’s community of raving fans is a large part of what drives their brand awareness, with
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Direct to consumer fashion rentals company Rent the Runway (RTR) has taken the fashion community by storm. The company’s sustainable and adventuresome subscription service has become a mainstay in the working woman’s closet. With RTR unlimited for just $159 per month, customers can rotate up to four items at any time, giving them access to
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With three years of mattress marketing backed by nearly thirty years of technological advancements, Purple has made a name for themselves as more than a mattress company. At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling
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A dynamic rebrand of Weight Watchers in both name (to WW) and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to
read moreCustomer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean
read moreHear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method). To hear from speakers like Gaurav and Joe,
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