commercenext Archives | Page 3 of 5

The Changing Consumer Behind Rent the Runway’s Success

Elisabeth Anne Boniface September 10, 2019

Direct to consumer fashion rentals company Rent the Runway (RTR) has taken the fashion community by storm. The company’s sustainable and adventuresome subscription service has become a mainstay in the working woman’s closet. With RTR unlimited for just $159 per month, customers can rotate up to four items at any time, giving them access to a virtual dream closet full of 600 plus brands and designers to choose from. With subscription services seemingly taking over the ecommerce and the direct to consumer shopping experience, we asked ourselves: how has the digital-first customer evolved and what consumer behavior is driving this trend? Maureen Sullivan,

The Power of Storytelling as a Customer Acquisition Strategy

Elisabeth Anne Boniface September 5, 2019

With three years of mattress marketing backed by nearly thirty years of technological advancements, Purple has made a name for themselves as more than a mattress company. At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling to drive customer acquisition and direct to consumer sales. Megibow has been with Purple since October of 2018 as CEO, previously serving as the chief digital officer for American Eagle Outfitters. He discusses his unique approach to reaching an audience beyond the realm of brick and mortar mattress

eMarketer’s Retail Industry Trends 2019

Elisabeth Anne Boniface August 16, 2019

According to eMarketer, Americans are poised to spend $586.92 billion in retail e-commerce in 2019, with a year-over-year growth rate of 14.0%. Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce market is nearing a saturation point as it grows more in line with that of the total internet population,” said Andrew Lipsman, eMarketer principal analyst and lead analyst of our latest report collection “Global Ecommerce 2019.” “To keep growing at double-digit rates, future channel growth will increasingly rely

MouthMedia Network + CommerceNext Podcast: Grocery Is Your Business – Jon Mandell of WW (Formerly Weight Watchers)

Brittney Kleinfelter July 23, 2019

A dynamic rebrand of Weight Watchers in both name (to WW) and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to discuss WW’s growth marketing. To hear from speakers like Jon and Joe, and learn more about performance and growth marketing, check out CommerceNexton July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Sarmad Saghir of Adore Me – Next-Level Customer Acquisition

Brittney Kleinfelter July 18, 2019

Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Sarmad, and learn more about customer acquisition in the direct to consumer sphere, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Beauty Is Your Business – Gaurav Agarwal of Molekule

Brittney Kleinfelter July 16, 2019

Hear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method). To hear from speakers like Gaurav and Joe, and learn more about beauty in a direct to consumer space, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Sunil Kaki of Thrive Market – Organic Healthy Online Community

Brittney Kleinfelter July 10, 2019

Learn how Thrive Market’s moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear from speakers like Sunil and Joe, and to learn more about direct to consumer brands and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

Brittney Kleinfelter July 9, 2019

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Tom and learn more about performance marketing and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

General Assembly Interview with Kieran Luke

CommerceNext Speaker Interview: Kieran Luke, GM, General Assembly

Brittney Kleinfelter June 20, 2019

As a preview to the upcoming panel titled “The Ingredients of a Successful Marketing Team” at this year’s ecommerce conference, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together a standards board of 13 CMOs to crack the code on ensuring long-lasting team success. They have established a set of standards and certifications for performance marketing that can help define skill requirements and expectations across the data science and digital marketing fields. Luke runs this program, which

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Veronika Sonsev June 4, 2019

In this Day 1 panel at this year’s ecommerce conference, our panelists specializing in direct to consumer brands include Andrea Zaretsky (SVP, CRM & Loyalty), Sunil Kaki (SVP of Marketing at Thrive Market), Liesel Walsh (VP, CRM, Loyalty and Insights at Party City), Lewis Gersh (CEO, PebblePost), who will guide us through “Unlocking the Secrets to Loyalty and Retention.” Why this panel topic? Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s

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