New York, October 17, 2019 — CommerceNext, the annual ecommerce conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown.
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Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align on a goal to a one-off campaign addressing a relevant issue on social climate.
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At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.
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We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month!
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Ali Weiss shared two case studies with us in which her team at Glossier took community insight head-on, generating products based on demand and suggestion rather than suggesting them to the audience themselves, as so many beauty brands do. In taking this community insight head-on, Glossier was able to tap into their internal resources and create products based on what their followers were looking to add to their routine.
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Direct to consumer fashion rentals company Rent the Runway (RTR) has taken the fashion community by storm. With subscription services seemingly taking over the ecommerce and the direct to consumer shopping experience, we asked ourselves: how has the digital-first customer evolved and what consumer behavior is driving this trend?
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At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling to drive customer acquisition and direct to consumer sales. Purple spends up to $200,000 per marketing campaign with the goal of driving brand recognition and attention. Their intention? Going viral and ultimately drive direct to consumer sales.
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Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce market is nearing a saturation point as it grows more in line with that of the total internet population,” said Andrew Lipsman, eMarketer principal analyst and lead analyst of our latest report collection “Global Ecommerce 2019.”
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A dynamic rebrand of Weight Watchers in both name (to WW) and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to discuss WW's growth marketing.
read more Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory).
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