Tag Archives: commercenext

Announcing CommerceNext 2022 on June 21-22 in NYC (Photo from CN IRL)

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that its 2022 in-person conference will be held June 21–22 at the New York Hilton Midtown. More than 1,200 ecommerce and retail industry executives are expected to attend CommerceNext in 2022, following its successful September 2021 event.

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Ali Weiss shared two case studies with us in which her team at Glossier took community insight head-on, generating products based on demand and suggestion rather than suggesting them to the audience themselves, as so many beauty brands do. In taking this community insight head-on, Glossier was able to tap into their internal resources and create products based on what their followers were looking to add to their routine.

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