Tag: commercenext

physical retail trends

Physical Retail Trends & Preparing for Holidays

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face  it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

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marketing with AI

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies like ChatGPT. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these three sessions explore how AI is reshaping marketing’s present and how you can get ready for the future.  AI’s Takeover of Mundane Marketing Tasks Traditional marketing tasks like A/B testing, copywriting and data engineering have long been time-consuming and resource-intensive. This session, presented by George Khachatryan, Co-Founder & CEO of Offerfit, explored how

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Shifting Marketing Mix panel session

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges.  The key takeaways from this session include:  Rethinking measurement approaches Navigating customer identity and engagement  Data-driven personalization strategies Strategies for creative targeting  Watch the full session recording below or continue reading for a

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customer journey image

Engage Influence and Sell: 3 Ways to Improve Your Customer’s Journey

Enhancing the understanding of the customer journey is important for retailers as it allows for the seamless delivery of personalized experiences that lead to customer satisfaction, loyalty and most importantly, sales. However, the growing frequency, nonlinear patterns and fragmentation of customer journeys present a challenge in achieving this understanding.  This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us.  WHAT WE LEARNED ABOUT:  Conversational AI  Retargeting  Leveraging Real-Time Data  SPEAKERS: 

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CommerceNexty Awards

Announcing the Winners of The 2023 CommerceNexty Awards

In an ever-expanding and increasingly competitive retail and direct-to-consumer market,  the power of successful marketing and ecommerce strategies cannot be underestimated. Every year, the CommerceNext Ecommerce Growth Show wraps up with a prestigious awards event, honoring the exceptional individuals and companies that have achieved breakthrough marketing and ecommerce results.  After receiving over 100 nominations, we narrowed it down to 29 finalists across 7 categories. Here are the winners of the 2023 CommerceNexty Awards:  Best Use of Data or Technology in Marketing            Samir Desai, Chief Digital + Technology Officer, Abercrombie & Fitch Co. Hollister’s Share2Pay technology enables teenagers to

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Ecommerce Conference Photo

Uncover the Secrets of Customer Marketing at The 2023 CommerceNext Ecommerce Conference

Get excited for the upcoming Ecommerce Growth Show, taking place on June 20-21st in NYC. With over 1700 executives from the retail and DTC sectors, it offers a unique opportunity to delve into the latest trends and growth prospects. The ecommerce conference boasts an impressive lineup of 120+ top-notch speakers, delivering insightful presentations during 50+ sessions. Rest assured, this year’s show promises an unforgettable and highly beneficial experience for ecommerce and marketing professionals.    At this year’s ecommerce conference, one of the primary themes will be customer marketing. We have four separate sessions dedicated to exploring various strategies that revolve around enhancing the customer

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Photo from the Ecommerce Conference

Learn All About Consumer Retention & Loyalty at The 2023 Ecommerce Conference

Get ready for the annual 2023 CommerceNext Ecommerce Growth Show on June 20-21st, an event that continues to revolutionize the industry. Over 1700 retail and DTC executives will unite to explore the latest trends and opportunities for growth. Featuring 120+ industry-leading speakers, spread across 50+ sessions, this year’s show guarantees an unforgettable and valuable experience for ecommerce and marketing professionals.  One of the main topics at this year’s ecommerce conference is consumer retention and loyalty. We’re diving into four sessions all focused on how you can keep your best customers coming back: Unifying Sol de Janeiro’s Email & SMS Program Reveals Big Wins 

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Using Personalization to Drive Ecommerce Growth

Consumers have countless options at their fingertips, so capturing and retaining their attention has become increasingly challenging. However, personalization offers a solution to this predicament. By customizing your approach to meet individual needs, you can set your brand apart, foster loyalty, and ultimately fuel your business’s growth. This webinar aimed to delve into the most up-to-date trends and effective strategies for creating personalized experiences that not only drive growth but also cultivate enduring customer relationships. The presentation was lead by Marylin Montoya, VP of Marketing at AB Tasty who shared tips for creating a customized experience for customers. Accompanying her on the panel

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customer data

Collect to Convert: Leveraging Customer Data for Elevated Experiences

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

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How to Maximize Customer Lifetime Value by Creating Positive Customer Experiences

A top-notch online customer experience is very important for boosting Customer Lifetime Value. It makes customers happier, more likely to stick around and more loyal. Plus, it opens up opportunities to sell them more products. To pull it off, you have to be tech-savvy and have a flexible system that can adapt to what customers want. In the latest CN webinar, we asked Sean Daley, Head of Experience Strategy at Pivotree, and Dan Shim, Head of Product Marketing at commercetools, to teach us about customer lifetime value and strategies to create loyal, repeat customers. Then, they were joined by executives from The Vitamin

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