Tag Archives: commercenext

Announcing CommerceNext 2022 on June 21-22 in NYC (Photo from CN IRL)

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that its 2022 in-person conference will be held June 21–22 at the New York Hilton Midtown. More than 1,200 ecommerce and retail industry executives are expected to attend CommerceNext in 2022, following its successful September 2021 event.

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Ali Weiss shared two case studies with us in which her team at Glossier took community insight head-on, generating products based on demand and suggestion rather than suggesting them to the audience themselves, as so many beauty brands do. In taking this community insight head-on, Glossier was able to tap into their internal resources and create products based on what their followers were looking to add to their routine.

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At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling to drive customer acquisition and direct to consumer sales. Purple spends up to $200,000 per marketing campaign with the goal of driving brand recognition and attention. Their intention? Going viral and ultimately drive direct to consumer sales.

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Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce market is nearing a saturation point as it grows more in line with that of the total internet population,” said Andrew Lipsman, eMarketer principal analyst and lead analyst of our latest report collection “Global Ecommerce 2019.”

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