Tag Archives: commercenext

physical retail trends

Nothing compares to the experience of shopping from the comfort of your own home. Yet something remains so special about the traditional in-store shopping experience. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you can elevate and make the most of the in-person shopping experience for your customers.

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marketing with AI

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. 

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Shifting Marketing Mix panel session

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. 

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Personalization is a crucial aspect of enhancing the customer experience and driving ecommerce growth. By tailoring experiences based on customer type, loyalty, and product, businesses can cultivate deeper connections and drive customer loyalty. Listening to customer feedback and utilizing AI can further optimize personalization strategies, allowing businesses to deliver tailored experiences, improve customer satisfaction, and streamline operations. To learn more about optimizing personalization and driving ecommerce growth, attend the Ecommerce Growth Show this June. Register today!

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customer data

In today's digital age, businesses must strike a balance between personalization and privacy when collecting and using customer data. VF Corp and Digioh are two companies that prioritize transparency and customer privacy. VF Corp implements a two-step process to protect customer privacy and explain data collection and use, building trust with customers. Digioh prioritizes consent and customer safety by providing clear explanations and giving customers control over their data. Transparent data collection and use not only build trust but also enhance the customer experience, increase loyalty, and drive business success.

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