“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the
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In this Day 2 panel, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science. When starting from
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Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a
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The first of many can’t-miss speakers we’ll announce in the coming months, we’re thrilled to share our first two keynotes for CommerceNext 2019 with Joe Megibow, CEO of Purple and Laura Joukovski, Chief Media Officer of TechStyle confirmed to take the stage. Joe Megibow, CEO of Purple, will be taking the stage for the keynote
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Today’s marketing landscape is not easy to navigate. Increasing competition and overly-saturated digital marketing channels make it difficult for brands to get their message, product or service seen by the right people. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breaking
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ARTICLE SUMMARY: There’s no easy, step-by-step manual for starting a direct-to-consumer brand in this ecommerce age of Amazon. But Glossier seems to have faced little trouble figuring out how to sprint to the top of the beauty market and amass a customer following only household name brands traditionally experience. Co-creating every product with its customers,
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How customer service contributes to Chewy’s successful customer acquisition strategy. Customer service is becoming an increasingly significant part of the customer experience, and brands are searching for ways to go above and beyond their customers’ expectations. The bottom line is that customers are more likely to remain loyal and/or refer a brand after having a
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A guide to how consumer behavior is shaping retail and ecommerce best practices In today’s competitive retail environment, consumer experience can be the difference between success and failure. According to Dimension Data, “84% of organizations working to improve [customer experience] have experienced an increase in revenue.” So an investment in customer experience has real payoff
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The Ecommerce Conference for Next Level Customer Acquisition Is Bigger and Better in 2019! New York, NY, October 18, 2018 — CommerceNext, the conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days.
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We want to share some exciting news with the retail and ecommerce community! The management team behind the last two GrowCommerce shows (Scott Silverman, Allan Dick and Veronika Sonsev) are launching a new conference called CommerceNext.
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