Nothing compares to the experience of shopping from the comfort of your own home. Yet something remains so special about the traditional in-store shopping experience. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you can elevate and make the most of the in-person shopping experience for your customers.
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The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these sessions explore how AI is reshaping marketing’s present and how you can get ready for the future.
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In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges.
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This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us.
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Every year, the CommerceNext Ecommerce Growth Show wraps up with a prestigious awards event, honoring the exceptional individuals and companies that have achieved breakthrough marketing and ecommerce results. Here are the winners of the 2023 CommerceNexty Awards.
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This year's ecommerce conference, taking place June 20-21st in NYC, will highlight customer marketing as one of its key themes. With a lineup of four distinct sessions dedicated to improving the customer experience, this is an event you definitely don't want to miss.
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Our annual 2023 Ecommerce Growth Show is right around the corner! Read on for a sneak peak into the sessions focused on consumer retention and loyalty. Featuring brands such as Sol de Janerio, SNIPES, Kate Spade and Bubble Skincare, this is not an event you want to miss.
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Personalization is a crucial aspect of enhancing the customer experience and driving ecommerce growth. By tailoring experiences based on customer type, loyalty, and product, businesses can cultivate deeper connections and drive customer loyalty. Listening to customer feedback and utilizing AI can further optimize personalization strategies, allowing businesses to deliver tailored experiences, improve customer satisfaction, and streamline operations. To learn more about optimizing personalization and driving ecommerce growth, attend the Ecommerce Growth Show this June. Register today!
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In today's digital age, businesses must strike a balance between personalization and privacy when collecting and using customer data. VF Corp and Digioh are two companies that prioritize transparency and customer privacy. VF Corp implements a two-step process to protect customer privacy and explain data collection and use, building trust with customers. Digioh prioritizes consent and customer safety by providing clear explanations and giving customers control over their data. Transparent data collection and use not only build trust but also enhance the customer experience, increase loyalty, and drive business success.
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In the current economic uncertainty, it's more important than ever to adapt to what customers want and build strong relationships with them to ensure business success. Learn from industry experts on how to create a top-notch online customer experience that boosts CLV.
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