George Khachatryan, OfferFit CEO George Khachatryan is the CEO and Co-Founder of OfferFit, the leading marketing Automated Experimentation Platform (AEP). Before founding OfferFit, George was an Associate Partner at McKinsey & Company, where he led transformations of some of the world’s largest companies. Previously, George co-founded a technology company whose products are used today by over 1 million users. He holds a PhD in Mathematics from Cornell University.