Chris Smith is the Director of E-Commerce for Big 5 Sporting Goods. Chris has driven significant sales growth since leading the company’s initial launch of the E-Commerce big5.com web site in 2014, and continues to develop the Omnicommerce strategy with Drop Ship in 2024. In addition to E-Commerce, traditional retail, and digital marketing, Chris has a background in web and software development, operations, logistics, and distribution, helping to successfully deliver enterprise projects with cross-functional teams.
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