SESSION:

Marketing Attribution In Support Of A Full-funnel Strategy

Barkha Saxena is the Chief Data Officer at Poshmark, a leading social commerce platform, where she built the data team from the ground up and leads all data science, data tools and machine learning (ML) initiatives across the business.

Barkha has over 15 years of experience leading large teams to build and sell machine learning products across multiple industries. Barkha is a thought leader, frequently speaking and writing about data, retail and women in leadership.