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The Ascension To Digital Maturity: A Benchmark Report
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THIS REPORT PROVIDES:
- Benchmarks in budget, performance and challenges — now versus the results of our 2020 and 2021 reports.
- New data illustrating how rising CACs have resulted in the diversification of acquisition portfolios into TikTok, connected TV and other new channels.
- Key 2022 differences and trends in marketing priorities, strategies and tactics among “digital-first retailers” (brands and retailers that started online) and “incumbent retailers” (brands and retailers who added digital after inception).
- Recommendations from retail executives in navigating acquisition, technology, attribution, and talent recruitment.
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