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The Big Pivot:
How Traditional And Digital-First Retailers Re-Prioritized Marketing Investments In The Wake Of COVID-19 Report
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WHAT’S IN THIS REPORT?
- Why marketers are moving towards greater balance between acquisition and retention marketing - even more so for the 2020 holiday season
- Why investments in SMS, augmented reality (AR), and artificial intelligence (AI) are increasing post-COVID
- Why brands were considering increasing their investments in brand marketing, but have now turned to performance marketing due to the pandemic
- Why direct-to-consumer brands are increasing marketing budgets post-COVID, while traditional brands are scaling back
- Why marketers are shifting from test & learn acquisition tactics to tried & true channels
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