Research Report:

Let’s Make A Deal

report let's make a deal

Shoppers Are Ready For Personalization And Willing To Trade Data For It

Consumers have questioned their data-sharing habits throughout the past decade, burned by breaches and Big Tech sharing data without permission or purpose.

And yet, our August 2021 consumer survey of 1500 online shoppers showed they are still ready to bargain their data for relevant offers and more highly customized shopping experiences — even within this new privacy-first retail environment.

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This report reveals:

  • What types of personalization consumers value.
  • Consumer willingness to share personal data in order to get personalized services.
  • Insight into what motivates consumers to participate in the data value exchange economy.

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