RESEARCH REPORT:
Let’s Make A Deal
Shoppers Are Ready For Personalization And Willing To Trade Data For It
Consumers have questioned their data-sharing habits throughout the past decade, burned by breaches and Big Tech sharing data without permission or purpose.
And yet, our August 2021 consumer survey of 1500 online shoppers showed they are still ready to bargain their data for relevant offers and more highly customized shopping experiences — even within this new privacy-first retail environment.
ENTER YOUR DETAILS TO RECEIVE THE RESEARCH REPORT:
THIS REPORT REVEALS:
- What types of personalization consumers value.
- Consumer willingness to share personal data in order to get personalized services.
- Insight into what motivates consumers to participate in the data value exchange economy.
Other Recent Research Reports
NEW RESEARCH REPORT:
Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey
A Retail Data Collection & Satisfaction Study
RESEARCH REPORT:
2023 Digital Trends & Investment Priorities
A Brief Benchmark Report On Growth, Risk, And Strategy
