RESEARCH REPORT:
From Digital Sales Cheer To Consumer Spending Fear
A Holiday 2022 U.S. Digital Commerce Outlook
Despite a malfunctioning supply chain and labor shortages, retailers enjoyed happy holidays last year as consumer confidence was high and so was their propensity to buy gifts. Will consumers show as much retail enthusiasm this upcoming holiday season, or are they more weary of a possible recession and this year’s inflation woes?
In this benchmark holiday survey of retail and brand executives, CommerceNext partnered with Sucharita Kodali, Vice President and Principal Analyst at Forrester and The Commerce Experience Collective (CommX) to understand retailer’s perception of the consumer mindset and get a sneak peek at their marketing plans.
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THIS HOLIDAY PUN-RIDDLED RESEARCH PROVIDES:
- Annual benchmark data on expected digital sales, profits, and merchants’ biggest concerns going into Holiday.
- New data on merchants’ holiday plans for promotions and shipping offers.
- Insights into the paid and owned marketing strategies retailers are leaning into this holiday season.
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