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CommerceNext 2023

Presented by OfferFit


June 20-21, 2023, NYC

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SAVE THE DATE: COMMERCENEXT RETURNING TO NYC ON JUNE 11-13, 2024

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Save the date for CommerceNext 2024! We’re returning to New York City on June 11-13, 2024 at the New York Hilton Midtown. We enjoyed seeing all of you in 2023 and can’t wait to do it again! If you missed the summit or want to relive some of the memories, we included some highlights below:

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Photos

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View 2023 Experience Album

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View Speakers Album

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Videos

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View More

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2023 Speakers

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View All

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Tuesday, June 20, 2023 Wednesday, June 21, 2023

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50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Networking Breakfast – All Attendees
Location: 2nd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]8:00 AM – 8:50 AM ET
50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Content Breakfast: Headless & Composable Commerce – The Who, What, When, Where and Why
Location: Track A
Let’s admit it: keeping up with digital commerce buzzwords is a full-time job. This session will help you get clarity around Headless and Composable definitions, unpack the difference between modern commerce approaches and learn how businesses of different sizes and digital maturity can successfully modernize their stack (at their own pace).

Michael Scholz

VP Product & Customer Marketingcommercetools

Andrei Rebrov

CTO and Co-FounderScentbird, MACH Ambassador

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]8:00 AM – 8:50 AM ET
50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Women in Leadership Breakfast: Navigating the Path to Success
Location: Track A
This session will bring together some of the most influential and successful women in retail to share their experiences and offer guidance in developing a successful career in the industry. Our speakers will delve into the hurdles they have faced in their careers and the strategies they used to overcome them. In addition, attendees will have time to network with other women in leadership positions.

Kim Tobman

CEOBouqs

Savannah Sachs

CEOTULA Skincare

Susie Kuhn

Former President EMEAFoot Locker

Melissa Campanelli

FounderWomen in Retail Leadership Circle

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:00 AM – 9:15 AM ET
15min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Opening Remarks
Location: Main Stage[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]9:15 AM – 9:35 AM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Opening Keynote: Inspirational Agile Leadership in a Constantly Shifting Retail World
Location: Main Stage
Build-A-Bear Workshop’s Sharon Price John will give a master class on leadership. Based on her book, “Stories and Heart,” she’ll discuss how leadership styles need to adapt to the landscape at hand. In times of transformation, Sharon draws inspiration from a military training construct called VUCA (Volatile, Uncertain, Complex and Ambiguous). She encourages leaders to envision beyond the immediate future, embracing a mindset that propels success amidst the constant evolution of the retail world.

Sharon Price John

CEOBuild-A-Bear Workshop

Emily Culp

Board MemberMizzen + Main, Stio & Cordial

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:40 AM – 10:00 AM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote: How ChatGPT and Automated Experimentation Will Kill Mundane Marketing Tasks
Location: Main Stage
New AI models like ChatGPT are transforming marketing as we know it. Generative AI and reinforcement learning will replace marketers’ mundane tasks, from A/B testing to copywriting and even data engineering. But how will marketers leverage these tools at scale? This session will cover what new AI models can and can’t do and how AI tools will help marketers achieve 1:1 personalization and creative production at scale.

George Khachatryan

Cofounder & CEOOfferfit

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]10:00 AM – 10:30 AM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Break
Location: 2nd & 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:30 AM – 10:50 AM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote Fireside Chat: Finding Growth Opportunities Amid Uncertain Times
Location: Main Stage
Known for its high-quality clothing and commitment to sustainability, Faherty Brand has embraced wholesale, retail and ecommerce as core capabilities from the beginning, bucking the trend of many apparel startups that started as exclusively DTC. This session will delve into how Faherty identifies and pursues growth opportunities despite the challenges posed by uncertain economic conditions. In addition, CEO Alex Faherty will share his strategy for finding new opportunities to thrive in a constantly evolving landscape.

Alex Faherty

Founder & CEOFaherty Brand

Ken Pilot

FounderKen Pilot Ventures

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]10:55 AM – 11:25 AM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Panel: Shifting Marketing Mix in Response to Measurement & Targeting Challenges
Location: Main Stage
The rise of privacy laws and the evolving use of data have driven marketers to adapt their advertising strategies. This session will explore the shifting marketing mix in response to measurement and targeting challenges. Our panel of experts will discuss best practices for ensuring advertising efforts effectively reach the target audience. Join us to learn about the latest developments in customer acquisition and gain insights into staying ahead of the curve in the fast-paced marketing world.

Emily Essner

CMOSaks

Angela Hsu

CMOOverstock

Doug Jensen

SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE)The Estée Lauder Companies

Ryan Gibson

VP StrategyAdlucent

Andrea Wasserman

Chief Commercial OfficerEuropean Wax Company

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]11:25 AM – 12:10 PM ET
45min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Roundtables 1 (Multiple Topics)
Location: Track B

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]11:25 AM – 12:10 PM ET
45min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]The ZSuite by BCG: Gen Z Q&A
Location: Track A

Ekta Chopra

Chief Digital Officere.l.f. Beauty

Stacy Berns

FounderBerns Communications Group

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]12:10 PM – 1:25 PM ET
1hr 15min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Networking Lunch
Location: 2nd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]12:10 PM – 1:00 PM ET
50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Content Lunch: Personalization – Riding the Tech-Stack Modernization and Optimization Wave
Location: Track A
The technology that retailers and brands select to manage their business can be a differentiator as well as one of their biggest areas of investment. At the same time, the number of technology options available is mind boggling and moving at an accelerated pace. This is especially true when it comes to investing in personalization and customer experience. Two veteran marketing technology leaders will share the latest insights and examples of how retailers are modernizing the retail and ecommerce tech stack and will offer advice on how to maximize existing technology investments.

Jason Goldberg

Chief Commerce Strategy OfficerPublicis

Meyar Sheik

Global PresidentInsider

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]1:25 PM – 1:45 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote Presentation: How Solo Brands Unlocked Profitable DTC and Wholesale Growth
Location: Main Stage
Solo Brands has had an incredible growth story. When many DTC brands are struggling, the company grew 28% last year to exceed $500MM across its four brands Solo Stove, Oru Kayak, Isle Paddleboard and Chubbies. All while operating profitably at scale. CEO John Merris will share the strategies and tactics Solo Brands employs to unlock profitable growth in both D2C and wholesale channels. In addition, he will discuss growth opportunities in the retail industry, including e-commerce, omnichannel retailing and strategic partnerships.

John Merris

CEOSolo Brands

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]1:50 PM – 2:10 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote: The Power of SMS and Personalization: Brooks Brothers’ Approach to Customer Loyalty
Location: Main Stage
As more and more brands lean into retention, personalization can be a powerful tool for engaging and retaining customers. Brooks Brothers’ has mastered personalization by implementing an automated segmentation strategy to increase repeat purchases and improve marketing performance. They also embraced SMS to drive in-store traffic for seamless shopping experiences across all channels.

Eric Miao

Chief Strategy OfficerAttentive

Andrea Silva

Sr Director of Digital MarketingBrooks Brothers

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:10 PM – 2:50 PM ET
40min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Break
Location: 2nd & 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]2:50 PM – 3:10 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 1[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
RETENTION & LOYALTY[/vc_column_text][vc_column_text el_class=”content”]Unifying Sol de Janeiro’s Email & SMS Program Reveals Big Wins

Karen DiClemente

Head of Retail PracticeListrak

Genevieve Head-Gordon

Director of Ecommerce & GrowthSol de Janiero

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
BOOSTING SITE CONVERSION[/vc_column_text][vc_column_text el_class=”content”]How to Convert Anonymous Web Traffic in a Privacy-first World

Manish Malhotra

Chief Strategy Officer & Head of Data ScienceSession AI

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CHANGING MARKETING MIX[/vc_column_text][vc_column_text el_class=”content”]Harnessing the Revolutionary Power of AI To Maximize Marketing Engagement and Improve Measurement

Jaysen Gillespie

Head of Analytics and Data ScienceRTB House

Leslie Leifer

Vice President, Enterprise Marketing1-800-FLOWERS.COM

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
SOCIAL DEEP DIVE[/vc_column_text][vc_column_text el_class=”content”]Structuring Your Social Commerce Strategy To Drive Profit and Efficiency

Josh Tan

Sr. Director, Media StrategyRise Interactive

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:20 PM – 3:40 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 2[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
RETENTION & LOYALTY[/vc_column_text][vc_column_text el_class=”content”]Keep Your Fans Engaged: SNIPES x Cordial Share Cross-Channel Marketing Success

Jenna Flateman Posner

CDOSnipes

Joe Shoemaker

Director of Digital PerformanceSNIPES

Rhon Bell

Director, CRM StrategyCordial

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
BOOSTING SITE CONVERSION[/vc_column_text][vc_column_text el_class=”content”]Elevating Your Brand Using Virtual Stores To Engage the Gaming-Native Audience

Neha Singh

CEOObsess

Lisa Brewer

Head of Customer Growth & eCommerceJohnson & Johnson Consumer Health

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CHANGING MARKETING MIX[/vc_column_text][vc_column_text el_class=”content”]Maximizing Success: Lessons Learned From a Year of Google pMax Campaigns

Rick Egan

VP Performance MarketingOverstock

Felicia DelVecchio

Vice President, Digital MediaDAC

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
SOCIAL DEEP DIVE[/vc_column_text][vc_column_text el_class=”content”]Summit Golf Brands’ Big Score with UGC Content on Paid Social[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:50 PM – 4:10 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 3[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
RETENTION & LOYALTY[/vc_column_text][vc_column_text el_class=”content”]How Generative AI Enhances Retention and Loyalty at Kate Spade

Michele Nemschoff

SVP MarketingPersado

Amanda Bopp

VP, North America MarketingKate Spade

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
BOOSTING SITE CONVERSION[/vc_column_text][vc_column_text el_class=”content”]Unlocking Ecommerce Growth During Economic Volatility With Modernized Payments

Indy Guha

Chief Business OfficerSignifyd

Ekta Chopra

Chief Digital Officere.l.f. Beauty

David Cost

VP Ecommerce and MarketingRainbow Shops

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CHANGING MARKETING MIX[/vc_column_text][vc_column_text el_class=”content”]How Hatch Collective Utilizes Partnerships To Create Reliable Revenue Streams

Matt Curtis

SVP of DigitalHatch Collective

Nikki Millman

VP of Community Events & PartnershipsHatch Collective

Maura Smith

CMO/SVP of MarketingPartnerize

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
SOCIAL DEEP DIVE[/vc_column_text][vc_column_text el_class=”content”]How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior

Mike Balducci

GM Affiliate, Ecommerce & Payment SolutionsCreatorIQ

Kristyna Kanzler

VP Online CommunitiesIpsos

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:20 PM – 4:40 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 4[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
RETENTION & LOYALTY[/vc_column_text][vc_column_text el_class=”content”]Don’t Sleep on Retention: How 3Z Brands Is Building Customer Relationships That Last

Rosa Hu

VP Product MarketingYotpo

Laur Fiatoa

Director of CRMHelix Sleep

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
BOOSTING SITE CONVERSION[/vc_column_text][vc_column_text el_class=”content”]Driving International DTC Ecommerce Through a Robust Data-Backed Approach

Rachel MacPherson

SVP/GM of Global EcommerceMARC JACOBS

Matthew Merrilees

CEO, North America Global-E

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CHANGING MARKETING MIX[/vc_column_text][vc_column_text el_class=”content”]Rethinking Video: Easy, Efficient & Engaging Content Creation for Your Brand

Megan Weil

VP Product ManagementSundaySky

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
SOCIAL DEEP DIVE[/vc_column_text][vc_column_text el_class=”content”]No Session Planned[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:40 PM – 5:00 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Break
Location: 2nd & 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]5:00 PM – 5:30 PM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Panel: Modernizing Retention – Can You Ever Set It and Forget It?
Location: Main Stage
In challenging economic times, customer loyalty is crucial to the success of any business. This session will delve into the latest research on customer retention, focusing on journey mapping and the biggest challenges in identifying opportunities for customer journeys. Our ecommerce experts will explore how businesses can measure customer service and its impact on retention. They will also discuss innovative approaches to customer retention that keep customers engaged and coming back for more.

Julie Roy

CMODSW

Julie Evans

CMOOmaha Steaks

Omer Iqbal

Global Head of Digital Strategy & ArchitectureShiseido

Fayez Mohamood

Cofounder & CEOBluecore

Jeena Sharma

Luxury ReporterMorning Brew

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]5:35 PM – 5:55 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote Fireside Chat: Winning Over the Next Generation – Marketing to Gen Z and Millennials
Location: Main Stage
Learn how Coach is evolving to appeal to the next generation of consumers, Gen Z and Millennials. This session will examine Gen Z and Millennials’ unique consumer characteristics and discuss how Coach adapts its marketing strategies to connect with them while staying true to their brand’s cultural heritage. From partnerships with music and fashion icon Lil Nas X to leveraging social media and influencer marketing to embracing cause-related initiatives and personalization, we will highlight Coach’s tactics resonating with the next generation of shoppers.

Sandeep Seth

Global CMO and North America PresidentCoach

Sheena Butler-Young

Senior CorrespondentThe Business of Fashion

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]5:55 PM – 6:55 PM ET
1hr[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Opening Reception
Location: 2nd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]7:00 PM – 9:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]CommerceNext VIP Dinners
Location: Invite Only, Located Off Site[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][vc_column_text]

View Day 2

[/vc_column_text][vc_empty_space height=”45px” el_class=”mobile-hide”][/vc_column][/vc_row][vc_row css=”.vc_custom_1647376992285{padding-top: 0px !important;padding-right: 15px !important;padding-left: 15px !important;}” el_class=”container agenda” el_id=”day2″][vc_column][vc_empty_space height=”20px” el_id=”agenda”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]8:00 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Registration / Discovery Lounge Opens[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]8:00 AM – 9:00 AM ET
1hr[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Networking Breakfast – All Attendees
Location: 2nd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]8:00 AM – 8:50 AM ET
50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Content Breakfast: Unleashing The Power of Web3.0 To Create New Memorable Retail Experiences
Location: Track A
In this presentation, we will explore the transformative potential of Web3.0 in revolutionizing the retail landscape. We will discuss how Web3.0 technology powers the creation of immersive virtual and augmented shopping experiences, personalized recommendations and highly tailored engagements that seamlessly connect online and offline retail. Additionally, we will analyze effective strategies for maintaining a cohesive retail omnichannel approach, encompassing physical, digital and virtual stores.

Olga Dogadkina

Founder & CEOEmperia

Vicki Cantrell

Chief Executive OfficerVendors in Partnership

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]8:00 AM – 8:50 AM ET
50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Content Breakfast: Power Profitable Commerce Growth with AI + Data + CRM, Everywhere
Location: Track B
Learn how the world’s leading companies are driving profitable growth with AI-powered commerce that’s smart, personalized, and everywhere. Salesforce will reveal a major announcement about Commerce GPT and speak to how Yeti successfully uses Salesforce solutions to achieve their business goals. This story will serve as a transition into a panel discussion with customers.

John Cardaris

Senior Product Marketing ManagerSalesforce

Jonathan Dawson

Regional Vice PresidentSalesforce

Alex Rosen

Channel Partnerships LeadWalmart

Jenna Flateman Posner

CDOSnipes

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:00 AM – 9:10 AM ET
10min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Opening Remarks
Location: Main Stage[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]9:10 AM – 9:30 AM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Opening Keynote: Building Brand Love and Loyalty While Growing the Top of Funnel
Location: Main Stage
Anthropologie’s Elizabeth Preis will share insights on how to build brand love and loyalty while growing the top of the funnel. Anthropologie, a lifestyle brand that offers clothing, home décor and accessories, has become a household name among fashion-conscious consumers. With a focus on building a unique brand identity and creating memorable experiences, Elizabeth will discuss how Anthropologie has cultivated a loyal following while expanding its customer base through innovative marketing strategies to reach the next generation.

Elizabeth Preis

Chief Marketing OfficerAnthropologie

Sucharita Kodali

Vice President and Principal AnalystForrester Research

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:35 AM – 10:05 AM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Panel: Leading in Today’s World – Managing Teams, Org Structures, AI, Oh My
Location: Main Stage
This session will delve into digital leadership. Whether your organization prefers hybrid or fully remote structures, we’ll discuss strategies for building a strong culture and managing shrinking budgets. We’ll also discuss how to approach hiring and budgeting in a world where resources are no longer infinite and how to attract the right talent to your team. Additionally, we’ll touch on the impact of technology like AI and how to manage its integration into your organization effectively.

Sarah Henry

VP, Content, Influencer, & CommerceWalmart

Jason Nickel

SVP, MarketingTen Thousand

Sarah Wallis

COOMinted

Anish Shah

CEOBring Ruckus

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]10:05 AM – 10:35 AM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Break
Location: 2nd & 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:35 AM – 10:55 AM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote: Humanizing Customer Engagement and Discovery in an AI-Driven World
Location: Main Stage
The surplus of AI and automation capabilities within customer acquisition and marketing solutions presents both opportunities and challenges for ecommerce companies as they seek to create and promote competitive, yet relevant content across all their channels. In this keynote session, Overstock’s Rick Egan and Botify’s Rebecca Zabow will discuss strategies and early learnings for striking a balance in leveraging these technologies to create authentic interactions across the entire customer journey.

Rick Egan

VP Performance MarketingOverstock

Rebecca Zabow

VP of Product MarketingBotify

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]11:00 AM – 11:30 AM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Panel: Is A Good Ecommerce Experience Good Enough?
Location: Main Stage
In the highly competitive world of ecommerce, meeting customer expectations is crucial. A PwC study found that 17% of customers abandon a brand after just one negative experience. To stay ahead, retailers must embrace the latest UX, technology and AI trends to provide a personalized and seamless shopping experience. Join us for this session to discover how top retailers are innovating in ecommerce today.

Samir Desai

EVP, Chief Digital + Technology OfficerAbercrombie & Fitch Co.

Anisa Kumar

Chief Customer OfficerNarvar

Kacey Sharrett

VP, Direct to ConsumerGoPro

Jenna Flateman Posner

CDOSnipes

Zia Wigder

Chief Content OfficerInsider Intelligence

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]11:30 AM – 12:15 PM ET
45min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Roundtables 1 (Multiple Topics)
Location: Track B

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]11:30 AM – 12:15 PM ET
45min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]The ZSuite by BCG: Gen Z Q&A
Location: Track A

Ashley Schapiro

Vice President, Marketing, Media, Performance & EngagementAmerican Eagle

Stacy Berns

FounderBerns Communications Group

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]12:15 PM – 1:30 PM ET
1hr 15min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Networking Lunch
Location: 2nd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]12:15 PM – 1:05 PM ET
50min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Content Lunch: How J. Crew Uses AI To Delight Customers and Power Sales Growth
Location: Track A
Join us for lunch and a vibrant discussion with J. Crew’s Danielle Schmelkin about the practical applications of AI that they use to transform e-commerce, merchandising and marketing. From personalization and product discovery to demand prediction and customer analytics, learn how AI is revolutionizing the way retailers engage with customers and drive sales.

Purva Gupta

Co-founder & CEOLily AI

Danielle Schmelkin

Chief Information OfficerJ.Crew Group

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]1:30 PM – 1:50 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote Fireside Chat: How Forever21 Stays Culturally Fluent and Connected to Their Customer
Location: Main Stage
Forever21 has been innovating to stay culturally fluent and deeply connected to its customers. CEO Winnie Park will share how they go beyond traditional marketing approaches by leveraging culture, fostering collaborations and understanding customer interests. She’ll discuss how Forever21 navigates the ever-changing zeitgeist moments, embracing music, media and content consumption habits to create meaningful engagement and build a brand that resonates with customers on a personal level.

Winnie Park

CEOForever 21

Stacy Berns

FounderBerns Communications Group

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]1:55 PM – 2:15 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote: How to Maximize Owned Channel Reach and Loyalty Performance
Location: Main Stage
With new marketing channels competing for your attention and resources, where should owned channels fit into your approach to acquisition and loyalty? This session dives into the evolving role of websites, email, and mobile apps in the modern retailer’s marketing mix. With a focus on the need for first-party data to increase the scale and profitability of owned channels, Saks Off 5th discusses their approach to driving conversion from new customers to loyalty members.

Richard Jones

Chief Revenue OfficerWunderkind

Sara Couch

Vice President of PersonalizationSaks OFF Fifth

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:15 PM – 2:55 PM ET
40min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Break
Location: 2nd & 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]2:55 PM – 3:15 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 1[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
DATA-DRIVEN MARKETING[/vc_column_text][vc_column_text el_class=”content”]
Leveraging First Party Data To Enhance The Customer Experience While Boosting Your Bottom Line

Jason Brenner

SVP & GMMichael’s Art Supplies

Stephen Rivera

Senior Director of Customer SuccessRokt

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
UPGRADING TRADITIONAL CHANNELS[/vc_column_text][vc_column_text el_class=”content”]Winning in CTV Advertising; Five Things Every Retailer Should Know

Giovanna Alfieri

VP of Marketing & eCommerceHoney Pot Company

Sami Walters

Enterprise Sales DirectorMNTN

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CUSTOMER MARKETING 2.0[/vc_column_text][vc_column_text el_class=”content”]Building Brand Loyalty: Finding and Retaining Your Best Customers

Melissa Dixon

Director of Content MarketingBigCommerce

Kabeer Chopra

Co-founder and CTOBurrow

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
LEVELING UP ECOMM EXPERIENCE[/vc_column_text][vc_column_text el_class=”content”]How Millennial and Gen Z Shoppers Are Embracing Cross-Border Commerce

Clarissa Schealer

VP of Sales, Beauty, Wellness & LifestyleESW

Markus Wilhite

Global Product ManagerTATCHA

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:25 PM – 3:45 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 2[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
DATA-DRIVEN MARKETING[/vc_column_text][vc_column_text el_class=”content”]Using Incrementality & Experimentation To Grow Profit in a Cookieless World

Cody Plofker

Chief Marketing OfficerJones Road Beauty

Zach Epstein

Founder & CEOHaus

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 3rd Floor
UPGRADING TRADITIONAL CHANNELS[/vc_column_text][vc_column_text el_class=”content”]Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory

Ashley Walker

Director, Digital Marketing and eCommerceTrina Turk

Melaney Lubey

Strategic PartnershipsAmazon Today

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CUSTOMER MARKETING 2.0[/vc_column_text][vc_column_text el_class=”content”]Maximizing ROI: How To Get Marketing and Data Teams Working Together for Success

Jason Davis

Co-Founder & CEOSimon Data

Steven Mastrocola

Director of CRMSeatGeek

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
LEVELING UP ECOMM EXPERIENCE[/vc_column_text][vc_column_text el_class=”content”]Picture Perfect: How Minted Delivers Personalized Visual Content at Scale

Milind Pansare

VP of Product MarketingCloudinary

Suruchi Shukla

Vice President MarketingMinted

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:55 PM – 4:15 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 3[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
DATA-DRIVEN MARKETING[/vc_column_text][vc_column_text el_class=”content”]How to Win the Hearts and Minds of Gen Z in the Current Economy

Hani Batla

CIO/CTOAdorama

Bill Schneider

VP of Product MarketingSheerID

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
UPGRADING TRADITIONAL CHANNELS[/vc_column_text][vc_column_text el_class=”content”]Programmatic Direct Mail: How Tailored Brands and Lulu and Georgia Took a Performance-Driven Approach

Carolyn Pollock

CMOTailored Brands

Julia Metaxes

Head of GrowthLulu & Georgia

Jacob Ross

CEOPebblePost

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CUSTOMER MARKETING 2.0[/vc_column_text][vc_column_text el_class=”content”]Winning SMS Strategies and Tactics for Great Customer Experiences

Brian Walker

Chief Strategy OfficerBloomreach

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
LEVELING UP ECOMM EXPERIENCE[/vc_column_text][vc_column_text el_class=”content”]Farfetch’s AI-Driven Approach to Engage New Customers at Scale

Peter Szalontay

CEODatamilk

Alfredo Ramirez

Innovation PrincipalFARFETCH

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:25 PM – 4:45 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]Breakout Session 4[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”track light-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK A: 2nd Floor
DATA-DRIVEN MARKETING[/vc_column_text][vc_column_text el_class=”content”]You Can’t Spell Retail Without AI: How Can Personalization Build Better Baskets

Diane Keng

CEOBreinify

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track yellow” width=”1/4″][vc_column_text el_class=”heading”]TRACK B: 2nd Floor
UPGRADING TRADITIONAL CHANNELS[/vc_column_text][vc_column_text el_class=”content”]Can Podcast Advertising Become an Integrated Channel?

Ally Day

Director of Integrated MarketingHello Fresh

Liz Horowitz

FounderSonic Strategy Consulting

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track orange” width=”1/4″][vc_column_text el_class=”heading”]TRACK C: 3rd Floor
CUSTOMER MARKETING 2.0[/vc_column_text][vc_column_text el_class=”content”]How Conversational AI Is Revolutionizing Chatbot Effectiveness

Christian Ward

Chief Data Officer, EVPYext

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track dark-blue” width=”1/4″][vc_column_text el_class=”heading”]TRACK D: 3rd Floor
LEVELING UP ECOMM EXPERIENCE[/vc_column_text][vc_column_text el_class=”content”]Leveling Up Marketplace Growth Using Proven Compliance-Driven Strategies

George Trantas

Senior Director Global MarketplacesAvalara

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”white” el_class=”clear-space-below-sessions”][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:45 PM – 5:05 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Break
Location: 2nd & 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]5:05 PM – 5:25 PM ET
20min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Keynote Presentation: Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys
Location: Main Stage
Learn how Domino’s has successfully navigated the changing QSR landscape and adapted to new customer journeys through technology and data. Chief Digital Officer Christopher Thomas Moore will share how Domino’s digital transformation journey has enabled the company to create exceptional customer experiences and remain competitive in the ever-evolving retail industry.

Christopher Thomas-Moore

Chief Digital OfficerDomino's

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]5:30 PM – 6:00 PM ET
30min[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]The CommerceNextys
Location: Main Stage
The CommerceNextys are peer-reviewed awards for marketing & ecommerce achievements among retail & DTC brands. Join us in an award ceremony celebrating the individuals and companies who have achieved exceptional results.

Jason Goldberg

Chief Commerce Strategy OfficerPublicis

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”light-bg”][vc_column_inner width=”1/6″][vc_column_text]6:00 PM – 7:00 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Closing Reception
Location: 3rd Floor Discovery Lounge[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][vc_column_text]

View Day 1

[/vc_column_text][vc_empty_space height=”45px” el_class=”mobile-hide”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][/vc_column][/vc_row][vc_row el_class=”container” el_id=”attendees”][vc_column][vc_empty_space height=”60px”][vc_column_text]

Join 1700+ attendees (40% more attendees than last year), including these brands:

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Harnessing the Revolutionary Power of AI To Maximize Marketing Engagement and Improve Measurement

The day of AI-driven marketing has arrived and it is radically reshaping and improving marketing campaigns, customer engagement and success measurement. In this talk, we will discuss and provide examples of how AI can vastly improve incrementality measurement, drive personalized content creation at scale and help your team unleash a torrent of marketing experimentation and success.

[/vc_column_text][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_structuring” max_width=”50″ max_height=”50″ mpc_icon__icon=”fa fa-close” background_color=”#ffffff”][vc_column_text]

Structuring Your Social Commerce Strategy To Drive Profit and Efficiency

Let’s face it, keeping up with the rapid evolution of social commerce can be a significant challenge. As platforms like Meta, Snapchat and TikTok continue pushing automation and reliance on algorithms, many brands are left floating in the resulting sea of sameness without strategies to stand out from their competition. We’ll help you break away from the crowd by discussing techniques such as segmenting your data to make it input-ready for your chosen platforms, structuring campaigns to leverage different ad formats to drive revenue and configuring bid automation to ensure you’re still in control of your marketing strategy.

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Unifying Sol de Janeiro’s Email & SMS Program Reveals Big Wins

Learn from Sol de Janeiro and Listrak as they openly discuss their strategic partnership, focusing on successes and lessons learned. Discover how consolidating Sol de Janeiro’s email and SMS program led to significant benefits, including improved campaign understanding through unified attribution and measurement parameters. With a 50% cost reduction, an 18% increase in email and SMS contribution, and a 28% boost in total e-commerce revenue, this partnership showcases the power of aligning goals and passion with the right partners. Don’t miss this opportunity to uncover the path to success in the current retail landscape.

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How to Convert Anonymous Web Traffic in a Privacy-First World

Over 90% of visitors on any digital property are anonymous, and yet over 70% of consumers expect personalized experiences from brands. This session will teach you how to understand anonymous visitors in real time, discuss personalization in a privacy-forward world and explore how to leverage AI and other new methods to engage and convert anonymous visitors. Join the session to learn how to unlock new revenue and explore why the future of consumer engagement hinges on anonymity.

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Maximizing Success: Lessons Learned From a Year of Google pMax Campaigns

Learn how to implement and manage pMax campaigns successfully by refining regional and market-level campaign approaches and improving incrementality measurement. Overstock’s Rick Egan and DAC’s Felicia DelVecchio will take you under the hood of Google Performance Max (pMax) campaigns. They will share how to identify and overcome problems like low-quality traffic and getting multiple conflicting recommendations from Google. Don’t miss the opportunity to level up your pMax strategy.

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Keep Your Fans Engaged: SNIPES x Cordial Share Cross-Channel Marketing Success

Building high-return, cross-channel marketing strategies is a top priority for marketers everywhere, but where do you start? Learn how SNIPES, a global streetwear retailer, worked with Cordial to successfully automate marketing messages across channels based on customer and business data to deliver more value to their subscriber base. We’ll share the strategic email, SMS and push campaigns that drove SNIPES’ customers toward the high-value actions they desired.

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How Hatch Collective Utilizes Partnerships to Create Reliable Revenue Streams

Affiliate marketing possesses utility and breadth that extends far beyond the last-click metrics it’s widely credited for. Marketers can tap the channel to reach consumers at any point in their journey and can easily transcend mediums, including influencer posts, advertorials, brand ambassadors, newsletters and more. Join us as we reveal how Hatch Collective effectively leverages the power of partnerships to create lasting pay-for-performance revenue streams through content commerce partnerships and brand ambassadors inside the affiliate channel.

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How Generative AI Enhances Retention and Loyalty at Kate Spade

Organizations that understand the human elements of the digital retail experience can retain and garner more loyal customers than their peers. Emotions play a vital role, especially with luxury brands. In this session, Kate Spade’s Amanda Bopp will share how she and her team use insights, data and personalized language to provide relevant and joyful customer experiences across marketing channels. In addition, she’ll share how they use Generative AI to appeal to their customers’ emotions, create community and develop loyal, long-term customers.

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Unlocking Ecommerce Growth During Economic Volatility With Modernized Payments

Changing customer demands due to a post-pandemic uncertain economic environment requires merchants to take a much more holistic approach to their payment stack. From enabling personalized omnichannel experiences to providing a frictionless checkout experience, the merchants who modernized how they accepted payment led the way over the last two years. Learn how e.l.f. Beauty modernized payments to thrive in this volatile economic landscape.

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Don’t Sleep on Retention: How 3Z Brands Is Building Customer Relationships That Last

Customer retention may not seem like the obvious focus for a family of mattress brands, but for 3Z Brands, the company behind Helix, Nolah, Leesa, and more, it’s an integral part of their overall strategy. In this session, you’ll hear about the challenges of building a retention strategy when you sell a high AOV product, and how brands can refine their product line and keep customers engaged between purchases.

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Driving International DTC ecommerce Through a Robust Data-Backed Approach

The growing cross-border ecommerce market, coupled with an increasing appetite among consumers for luxury goods, has created an unprecedented opportunity for high-end brands to scale their global DTC online business. Marc Jacobs, Rachel MacPherson sits down with Global-e’s Matthew Merrilees for a fireside chat to discuss the iconic brand’s international ecommerce success. Hear how Marc Jacobs leverages big-data-based business intelligence models to optimize its cross-border offering, drive international traffic conversions and further extend its global footprint.

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Leveraging First Party Data To Enhance The Customer Experience While Boosting Your Bottom Line

The past few years have led ecommerce transactions to reach new highs, and we only see the competition continue to grow. This, in combination with recent economic uncertainty, has provided an opportunity for businesses to seek new avenues to improve cash flow and boost their bottom line. Join Jason Brenner, Senior VP at Michaels Stores and Stephen Rivera, Senior Director of Customer Success at Rokt as they explore ways first-party data can be triggered as the competitive edge to help improve ecommerce customer experiences.

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Winning in CTV Advertising; Five Things Every Retailer Should Know

Connected TV has changed how today’s retailers reach their current and prospective customers. Equipped with precision audience targeting and reliable, accurate measurement, retailers’ ad campaigns can now focus on their ideal customer—while tracking conversions down to the last decimal. But what separates the average CTV campaign from a truly great one? Whether you’re looking for recommendations to get started, or you’re already familiar but looking to optimize your approach, this session will share the insights you need to become the next TV ad success story.

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Building Brand Loyalty: Finding and Retaining Your Best Customers

In this session, you’ll learn how to identify and nurture your most valuable customers to build brand loyalty and repeat business. In addition, you’ll discover proven tactics for extending post-purchase relationships through effective re-engagement and learn about product and channel expansion strategies designed to increase both your customer base and customer lifetime value.

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How Millennial and Gen Z Shoppers Are Embracing Cross-Border Commerce

Based on an annual survey of more than 16,000 global shoppers, this session will review key trends in Millennial and Gen Z shopping habits and provide specific examples of how retailers can adapt to meet consumer demands. We will discuss the importance of pricing; the overwhelming importance of product sustainability and ethical sourcing; and why these consumers are increasingly buying apparel and footwear outside of their home countries.

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Using Incrementality & Experimentation to Grow Profit in a Cookieless World

Digital privacy is changing how millions of businesses market their products. Thanks to increased consumer privacy and cookie deprecation, the data that previously powered the $500B+ ad industry no longer works. Data expert and Haus CEO Zach Epstein will deliver a master class on how to supercharge your experimentation practice to drive incremental, profitable growth.

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Maximizing ROI: How To Get Marketing and Data Teams Working Together for Success

Learn how SeatGeek’s marketing team improved customer experience and grew revenue by building a stronger relationship with their data engineering team. This session will cover the roles and responsibilities of both teams, strategies for building a successful partnership and how SeatGeek overcame challenges to ensure they always had access to the data they needed to power their experiences. This conversation is tailored for marketing leaders and will provide actionable insights to improve cross-functional collaboration and achieve business goals.

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Picture Perfect: How Minted Delivers Personalized Visual Content at Scale

Minted’s purpose is to showcase and sell exceptional art from around the world. In this session, we will discuss how they deliver thousands of highly realistic, personalized images on the fly so their discerning consumers can easily visualize art in their digital living rooms. You’ll also learn how Minted rapidly creates immersive experiences including 2D/3D views of framed artwork using advanced Image, Video, 3D transformation and rendering capabilities.

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How to Win the Hearts and Minds of GenZ in the Current Economy

Discover how to effectively engage GenZ, the digitally native power generation that is reshaping the economy and our culture. This session will feature new research on what college students are looking for from retailers in an unpredictable economy.. And Hani Balta, CDO/ CTO of Adorama, will share how they build lasting emotional connections with GenZ which is producing higher LTV than their typical customer. These first-hand insights and new research will give you a blueprint for success for the rest of the year.

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Programmatic Direct Mail: How Tailored Brands and Lulu and Georgia Took A Performance-Driven Approach

In response to rising CPMs, digital ad fatigue and the devaluation of online identifiers, innovative marketers are embracing channels like programmatic direct mail that utilize digital data and technology to engage consumers in the physical world. Join PebblePost, Lulu and Georgia and Tailored Brands to discover why creating relevant advertising experiences for consumers at home is crucial. Learn how brands drive profitable growth with programmatic direct mail and gain practical advice and best practices for exploring new channels for growth opportunities.

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How Conversational AI Is Revolutionizing Chatbot Effectiveness

In this session, we will examine how conversational AI is finally enabling chatbots to live up to their full potential to improve the customer experience and save businesses time and money. In particular, we will discuss how AI delivers precise responses to customer inquiries, autonomously crafts useful articles, performs content gap analysis and eliminates common chatbot inaccuracies. Don’t miss this opportunity to stay ahead of the curve and revolutionize your organization’s customer engagement strategies.

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Winning SMS Strategies and Tactics for Great Customer Experiences

Are you ready to revolutionize your customer engagement strategy? Join us as we discuss how SMS can drive meaningful customer experiences and conversions by meeting your customers where they are. In this session, we’ll dive into the latest SMS tactics for engaging customers through personalized conversations that differentiate your brand and delight your customers.

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Leveling Up Marketplace Growth Using Proven Compliance-Driven Strategies

Prioritizing compliance when launching or growing a marketplace can be a powerful mechanism for growth. In this segment, we’ll explore the importance of marketplace tax compliance for start-ups and established brands alike. We will discuss how focusing on accounting and finance can lead to a smooth launch, happy seller partners and sustained growth. Gain valuable insights and practical tips on adopting a global compliance approach that will empower your marketplace to thrive in today’s competitive global economy.

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How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior

This session will explore the transformative influence of social media content creators in the retail marketing landscape. We will present exclusive data demonstrating how creator-generated content can inspire sales; explain how brands effectively leverage the distinctive storytelling techniques of creators to cultivate influential customer bases; and dive into fostering strong partnerships with creators who genuinely love your products.

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You Can’t Spell Retail Without AI: How Can Personalization Build Better Baskets

Discover how AI can empower your team and drive your business forward. This session will unravel the intricacies surrounding AI in the retail industry, providing clarity to the often-confusing conversation. We will cut through the hype and concentrate on actionable AI tools to enhance your customer’s shopping experience. Learn how to leverage the power of AI to build better baskets for your customers and unlock new levels of success in the retail world.

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Farfetch’s AI-Driven Approach to Engage New Customers at Scale

Discover how Farfetch, a luxury fashion retailer, leverages AI to identify previously unknown customers and provide them with highly personalized experiences, including cutting-edge features like tailored product recommendations and immersive virtual try-ons, all at scale. Learn how to leverage these advancements to enhance your customer experience, broaden your reach and drive revenue to your bottom line.

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Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory

Omnichannel retailers recognize that customers value convenience and immediacy when they shop and search for products. But how can brands meet customers’ growing and ever-changing demands whether those customers shop online or in-store? Amazon Today and Trina Turk discuss merging ecommerce with brick-and-mortar efforts, appealing to customers on a local level, finding the right balance between cost-effectiveness and introducing new revenue streams… and why life is better with bold prints.

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Rethinking Video: Easy, Efficient & Engaging Content Creation for Your Brand

Digital marketers love video content because it drives customer acquisition and retention. Regrettably, most retailers are not set up to scale video content; relying instead on outdated video production methods that require costly producers, editors and animators. In this presentation, we will share retail case studies that showcase strategies for how to create video in a cost-effective, scalable and personalized manner in order to supercharge your marketing mix.

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Elevating Your Brand Using Virtual Stores To Engage the Gaming-Native Audience

More than 80% of today’s U.S. consumers now identify as gamers, and this number only increases when you look specifically at Gen Z and younger audiences. These gaming-fluent shoppers expect highly visual, interactive digital experiences that go beyond the traditional e-commerce shopping grid. The next generation of brand storytelling will be defined by interactive, gamified 3D experiences — ripe for consumers to discover and engage with brands on a deeper level.

Join Obsess Founder and CEO, Neha Singh, and Head of Customer Growth and E-commerce at Johnson & Johnson (Neostrata Brand), Lisa Brewer, for a fireside chat about elevating brand storytelling through virtual stores. Plus, be the first to see a new case study about Neostrata’s Obsess-powered virtual experience.

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Summit Golf Brands’ Big Score with UGC Content on Paid Social

Join us as Summit Golf Brands reveals how they employ user-generated content (UGC) to achieve exceptional performance. Gain insights on leveraging trend-based, channel-specific content for scalable growth, the importance of continuous content testing to combat creative fatigue and maintain focus on key performance indicators (KPIs), and the art of constructing a tailored media plan that fuels brand expansion across all media platforms.

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