Press | CommerceNext

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

Brittney Kleinfelter July 9, 2019

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the “Capri” age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Tom and learn more about performance marketing and community, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

West Elm Bedroom Bundle Offered on Rent the Runway COURTESY OF WEST ELM

Forbes + CommerceNext: Are Rentals The Next Frontier For Retail?

Brittney Kleinfelter March 19, 2019

ARTICLE SUMMARY: When Rent the Runway (RTR) stormed onto the fashion scene, it created an entirely new retail audience: clothes renters. Other companies, like Le Tote, quickly followed suit (no pun intended), getting into the fashion rental business capturing this lucrative and novel group of consumers. Now, RTR is back to breaking into new markets. This time, that market is home rentals. Partnering with West Elm, the two companies formed two packages to offer on RTR’s site—one for bedrooms and one for living room decor. The first home furnishings and decor companies to venture into this space in recent years were Feather and

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

Brittney Kleinfelter February 28, 2019

ARTICLE SUMMARY: The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle’s performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies. Branding, data, advertising and the merchandise itself all carry equal weight within her nuanced marketing strategy and culture. Between their proprietary analytics system and in-house

Forbes + CommerceNext: How Leading Retailers Innovate In The Age Of Amazon

Brittney Kleinfelter February 18, 2019

ARTICLE SUMMARY: NRF Big Show is aptly named—it’s a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading direct to consumer retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out how they stay focused in the face of all the noise, all while having to compete with the master of ecommerce innovation Amazon. Despite these four retailers’ different product areas, all of them had four common threads throughout their innovation strategies. First, serving as a tech golden rule of

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

Rachel Klein May 12, 2018

ARTICLE SUMMARY: The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even technology trends, the priorities and resources go first to complimenting and mirroring customer expectations and behaviors. Gregoire Baret, GM of Omnichannel Experiences at Aldo Group says about 70% of his customers are browsing online before coming to the store, meaning the majority of their purchases are going online

Category: Press

MouthMedia Network + CommerceNext Podcast: Tom Montgomery of Chubbies – No Shortage of Community

Forbes + CommerceNext: Are Rentals The Next Frontier For Retail?

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

Forbes + CommerceNext: How Leading Retailers Innovate In The Age Of Amazon

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

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