With more consumers than ever occupying digital spaces, content marketing is becoming a necessary strategy for brands. In our latest webinar, 2021: The Rise of Content Marketing, Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discuss why content marketing is growing and how your brand can adopt strategies to better connect with customers.
read more
The CN Holiday Summit covered a number of topics to help retailers prepare for the combined challenges of peak season and COVID-19. In the session, No Tears This Holiday: Planning Around Ecommerce Bottlenecks, Sarah Rasmusen (Chief Customer Officer, Lands' End) shared a few of Lands' End's strategies to tackle the pandemic and previewed what retail will look like post COVID-19.
read more
Now is the perfect time to invest in customer experience, while ecommerce sales are at an all time high. In our latest webinar, Post Holiday Battle Plan: Growth Strategies for 2021 and Beyond, David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce outline three essential investment areas to attract and keep more customers in this online ecommerce boom.
read more
The 2020 ecommerce holiday season is expected to shatter all previous sales records, but there are concerns on the horizon about shipping and fulfillment challenges. CommerceNext recently published original research with data from a survey of 63 retail executives and 1,000+ consumers.
read more
SocialCode weighs in on consumer trends in the wake of COVID-19, and digital marketing strategies that brands need to adapt to as states and commerce open up. This set of analysis is based on performance data, evolving strategies and industry research outlining key trends, platform responses and effective brand strategies since the start of the pandemic.
read more
CommerceNext is excited to share the first episode of our new video interview series called Conversations with CommerceNext, in which we feature short video conversations with different retail and ecommerce industry leaders.
read more
As the economy and stores slowly start to re-open, CommerceNext is continuing to monitor the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we collected our fourth set of survey responses from digital marketing leaders tracking the impact of COVID-19 from April 12th-April 26th. In this survey, we added questions to gauge
read more
How can marketers continue to do what they do well and keep their businesses moving forward, while keeping the human experience close in mind? Here are 4 tips for how to adapt brand strategies and communications to this uncertain time of COVID-19.
read more
Our industry can better navigate this dynamic ecommerce environment by understanding which categories are doing well and which categories are struggling. To help our community do just that, CommerceNext turned to Signifyd, who has been analyzing transactional and behavioral data across 10,000+ merchants in 100+ countries.
read more
By providing personalized offers to consumer tribes like healthcare professionals, first responders and teachers, brands create an emotional connection with their customers and generate goodwill that enhances their brand perception with the general population. Discover how to select your brand’s ideal consumer tribe and market to them with personalized offers to build loyalty.
read more