CommerceNext is excited to share the first episode of our new video interview series called Conversations with CommerceNext, in which we feature short video conversations with different retail and ecommerce industry leaders.
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As the economy and stores slowly start to re-open, CommerceNext is continuing to monitor the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we collected our fourth set of survey responses from digital marketing leaders tracking the impact of COVID-19 from April 12th-April 26th. In this survey, we added questions to gauge
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How can marketers continue to do what they do well and keep their businesses moving forward, while keeping the human experience close in mind? Here are 4 tips for how to adapt brand strategies and communications to this uncertain time of COVID-19.
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Our industry can better navigate this dynamic ecommerce environment by understanding which categories are doing well and which categories are struggling. To help our community do just that, CommerceNext turned to Signifyd, who has been analyzing transactional and behavioral data across 10,000+ merchants in 100+ countries.
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By providing personalized offers to consumer tribes like healthcare professionals, first responders and teachers, brands create an emotional connection with their customers and generate goodwill that enhances their brand perception with the general population. Discover how to select your brand’s ideal consumer tribe and market to them with personalized offers to build loyalty.
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Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period.
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Attribution has been challenging the retail and ecommerce industry for some time. Advertising platforms like Facebook, Google and Criteo are all over reporting their direct contribution. Find out how you can get to a single source of truth.
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As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. At CN2019, Derek and Josh offered practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.
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At CommerceNext 2019, Conor Ryan (Co-founder and CIO at StitcherAds) and Kevin St. John (Industry Manager at Facebook) outlined how retailers can adopt Facebook's retail-focused tools to reduce friction throughout the customer journey. They dove deep into the waters of innovative, automated digital media solutions retailers can use to amplify ad creative and drive omnichannel results, across online and stores.
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The CDP space is still evolving, and companies are still working out how to make the most of the new tech. Before you decide if a CDP is right for your company, it’s important to do some groundwork. You need to understand what sets a CDP apart from other martech solutions, how a CDP can create value and how long the implementation process can be.
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