Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.
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After two years of adjusted celebrations, families are ready to return to mostly normal celebrations this Mother's Day. Marketers should advantage of the return to in-person celebrations and increased spending by checking out our 2022 Mother's Day Marketing Tips blog. Read on for the best advice to help you find target holiday consumers, what they're looking to purchase and how to create a campaign to best target these shoppers.
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It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are—right now, that's TikTok. We sat down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the retailer’s success on TikTok.
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This Women's History Month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. We've highlighted their advice for the next generation.
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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry.
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Justin Yoshimura talks about the business of retail digital transformation and the skills he has developed through his entrepreneurial grit. He also discusses the importance of company culture when scaling up a business to avoid overestimating growth.
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Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction.
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Valentine's Day may be right around the corner, but retailers and brands still have ample opportunity to optimize sales and consumer engagement this February 14th. Read on for Valentine's Day marketing tips, including how to identify target shoppers for this holiday and best practices to engage and convert these consumers.
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Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Read to learn his career advice and strategy for data-driven marketing at Wayfair.
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That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success.
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