What’s old is new in the world of marketing, with teams and channels constantly innovating and evolving to reach their customers in new and interesting ways. In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This
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Walmart.com is anything but basic. The retailer is perhaps best known for their sprawling stores across the US, a one-stop shop for everything you could ever need. Denise Incandela, Head of Fashion for Walmart.com sat down with Wall Street Journal (WSJ) reporter Sarah Nassauer to talk about her team’s efforts to expand beyond the realm
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Consumers are looking for a cause. Sixty-four percent of consumers said that they would boycott, switch or avoid brands based on their public stances on social issues, and two-thirds of millennials and Gen Z expressed a preference for brands with a socially conscious point of view. IEG reported an average three times increase in spending
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“Marketing is hard, but not nearly as hard as building a great team,” Ben Harrel quipped. Arguably the most important touchpoint of a brand’s customer base is mediated through the decisions and actions of its marketing team. Marketing plays an integral role in customer acquisition, retention, and customer experience, but how can you quantify the
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Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches
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CommerceNext 2019 was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this
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If you spend time online, you’ve undoubtedly heard of cult-favorite beauty brand Glossier. Moreover, you’ve probably seen their ultra-chic and Instagram-worthy pink and vibrant red branding not on an ad, but in the social content of someone you know. Glossier’s community of raving fans is a large part of what drives their brand awareness, with
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Direct to consumer fashion rentals company Rent the Runway (RTR) has taken the fashion community by storm. The company’s sustainable and adventuresome subscription service has become a mainstay in the working woman’s closet. With RTR unlimited for just $159 per month, customers can rotate up to four items at any time, giving them access to
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With three years of mattress marketing backed by nearly thirty years of technological advancements, Purple has made a name for themselves as more than a mattress company. At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling
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According to eMarketer, Americans are poised to spend $586.92 billion in retail e-commerce in 2019, with a year-over-year growth rate of 14.0%. Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce
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