Marketing Tips

From our latest webinar, Winning 2021 with CRM & LTV as Growth Drivers, Karen DiClemente (Senior Strategy Director of Listrak) shared how retail and brand experts reenvisioned personalization marketing strategies for new customers acquired in 2020. DiClemente was later joined by Zack Abbell, VP of E-commerce at TULA Skincare, Andrea Moore, SVP Digital, E-Commerce and Consumer Insights at NEST New York and Max Lishansky, CMO at Outerknown to further explore this exciting topic.

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We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how retailers can start incorporating sustainable practices into their businesses.

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Shoppers expect an absolutely seamless customer experience—if your brand doesn’t meet their standards, they can shop elsewhere. In response, retailers are bringing their A game technology-wise. AI and AR are a couple of the primary emerging technologies that continually evolve online shopping into a more engaging experience for customers. Read to learn more about the history of AI/AR and where it's taking retail.

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Many brands experienced an influx of new customers due to the pandemic. They're now navigating how to turn those newly acquired customers into loyal brand advocates. Brandon Gell, Co-Founder at Clyde shared the Touch Point Trojan Horse, advising how to grab customers’ attention and what to do with it. Afterwards, he was joined by Sherri Kuo, Head of Growth at Italic, Matt Hayes, Co-founder at The Fascination and Jeff Gerstel, CMO at B&H Photo Video for a panel discussion on best practices for building customer loyalty.

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In our latest webinar, Advanced Content Marketing From Publishers to Influencers, Erin Killian, VP, Customer & Agency Services at Partnerize shared a presentation on how to optimize content. Afterwards, she was joined by Emily Chan, Head of Affiliate Marketing at Our Place, Natalie Brown, Head of Marketing at Sur La Table and Alexis Caldwell, Head of Brand Development at rewardStyle to share best practices for content partnerships.

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In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices.

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Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar, Improving Ecommerce and Owning the Customer Journey, our expert panel shared best practices for using search and exclusive experiences to improve stickiness and own the customer journey.

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Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands.

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