Marketing Tips

Forbes + CommerceNext: Patagonia Demonstrates How Brand Purpose Results In Good Business

Patagonia puts their mission first and is a leading example of a purpose-driven company. Their dedication to environmental preservation is reflected in every facet of the company, from the causes they support to the products they sell. Corley Kenna, Director of Global Communications and Public Relations, and Lisa Pike Sheehy, Vice President of Environmental Activism at Patagonia sat down with CommerceNext Co-Founder Veronika Sonsev to talk about how they found their north star, the company’s dedication to its mission and their strategy in keeping these values present through every facet of the company.

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

by Elisabeth Anne Boniface

With Facebook and Google maintaining their seemingly permanent residency as the cornerstones of the digital marketers’ playbook, and Amazon a persistent and credible threat, the desperate search for scaled subsidies that enable revenue to grow faster than expenses and the operating leverage this dynamic yields has reached a palpable level of urgency. For some has become a matter of survival. So where are retail marketers finding the answers?

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

by Elisabeth Anne Boniface

This year, the Digital Commerce 360 projected an estimated 3.8% increase in sales over last year. In anticipation of this busy holiday period, traditional retailers and direct to consumer brands turn to their marketing teams to focus on customer experience and customer acquisition to elevate their holiday sales. To understand how these holiday trends correlate with marketing investments for 2019, we partnered with Oracle to survey 100 top marketing decision-makers at leading brands to get their perspective on how they plan to invest in holiday marketing this year.

Personalizing Your Full-Funnel Customer Acquisition Strategy

by Elisabeth Anne Boniface

Improvements in data and tracking for ecommerce-based brands has created a competitive marketplace for catching the hearts and attention of lifetime customers. Getting a new customer into the customer acquisition funnel can feel like half the battle. Joe Yakuel, Founder and CEO of Agency Within, teamed up with CEO of Trade Coffee Mike Lackman at CommerceNext 2019 to talk about the value of personalization as a full-funnel strategy for customer acquisition, from awareness to all the way down to purchase.

Grow Commerce by Taking Search, Social and Video to the Next Level

by Elisabeth Anne Boniface

In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This year’s CommerceNext included a panel with executives from startups, subscription services, DTC brands and solution providers to compare how these leaders achieved the new and noteworthy in their efforts to grow commerce.

How Walmart Adapts Customer Experience for the Digital Shopper

by Elisabeth Anne Boniface

Denise Incandela, Head of Fashion for Walmart.com sat down with Wall Street Journal (WSJ) reporter Sarah Nassauer to talk about her team’s efforts to expand beyond the realm of basics and establish Walmart as a fashion destination as well as a catch-all for your day to day needs. By overhauling their digital channels to create a more editorial and explorative customer experience, the team at Walmart develops a customer acquisition strategy fueled by testing new brands and partners.

Connecting Cause Marketing with Brand Mission for Good

by Elisabeth Anne Boniface

Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align on a goal to a one-off campaign addressing a relevant issue on social climate.

Building a Marketing Team to Scale Customer Acquisition

by Elisabeth Anne Boniface

Marketing plays an integral role in customer acquisition, retention, and customer experience, but how can you quantify the skills that an ideal marketer needs to succeed? Enter General Assembly (GA); their goal is to transform thinkers into leaders, and their Marketing Standards Board set out to discover what defines a successful member of a marketing team.

Tailoring Your Performance Marketing for Attribution

by Elisabeth Anne Boniface

At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.

Media Recap: Catch Up on Our 2019 Ecommerce Conference

by Elisabeth Anne Boniface

We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month!

Forbes + CommerceNext: Patagonia Demonstrates How Brand Purpose Results In Good Business

Are You Prioritizing Affiliate In Your Marketing Strategy? You Should Be.

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

Personalizing Your Full-Funnel Customer Acquisition Strategy

Grow Commerce by Taking Search, Social and Video to the Next Level

How Walmart Adapts Customer Experience for the Digital Shopper

Connecting Cause Marketing with Brand Mission for Good

Building a Marketing Team to Scale Customer Acquisition

Tailoring Your Performance Marketing for Attribution

Media Recap: Catch Up on Our 2019 Ecommerce Conference

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