Forbes + CommerceNext: Sephora Shows How Inclusivity Is Good For Business

by Veronika Sonsev

Over the past year, as our country has had more pressing conversations about racial injustice and racial bias, brands have been on the hot seat to implement new changes. Sephora emerged as a leader in fighting racial bias in the retail industry, being one of the first to develop a comprehensive plan to make internal and external changes. CommerceNext Co-Founder Veronika Sonsev interviewed Deborah Yeh, CMO at Sephora to discuss Sephora's recent dive into diversity and inclusion initiatives.

Use Customer Experience To Improve Your 2021 Gifting Strategy

by Katja Teichmann

With ecommerce sales at an all-time high, retailers can expect increased online traffic to continue all year. Now is the time to refine the strategies you’ll need to be successful. In our latest webinar, Using Gift Commerce Lessons from 2020 to Win in 2021, Sucharita Kodali (Vice President and Principal Analyst, Forrester) and John Grech (Head of Retail Partnerships, Loop Commerce) shared respective data about the 2020 holiday season and gift commerce trends. Afterwards, Melissa Spencer (CMO, Trade Coffee) and Alvaro De La Rocha (VP Marketing, Bespoke Post) joined for a panel discussion.

Conversations with CommerceNext: How To Use Customer Lifetime Value to Acquire Your Best Customers

by Katja Teichmann

In our most recent episode of Conversations with CommerceNext, Co-Founder Veronika Sonsev virtually sat down with Andreas Reiffen, Founder and CEO of Crealytics, to discuss how to use customer lifetime value (CLV) to acquire your best customers. Tune in to the Marketing Summit Series to hear Reiffen dive deeper into CLV.