Marketing Tips

The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersh, SVP & CMO at Old Navy discussed how to stay relevant and successful, even through macro downturns. Read on for the session’s key insights on how to efficiently prepare for the BTS season.

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It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session.

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This year’s ecommerce growth conference is coming up quickly, and we cannot wait to see all of you at the New York Hilton Midtown on June 21-22. CommerceNext 2022 will be featuring 50+ sessions and 100+ industry professionals speaking about various topics like customer acquisition, rising industry trends, technological advances and more. 

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Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.

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After two years of adjusted celebrations, families are ready to return to mostly normal celebrations this Mother's Day. Marketers should advantage of the return to in-person celebrations and increased spending by checking out our 2022 Mother's Day Marketing Tips blog. Read on for the best advice to help you find target holiday consumers, what they're looking to purchase and how to create a campaign to best target these shoppers.

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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX.  The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. 

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