Marketing Tips

2022 Ecommerce Conference Favorites

We are thrilled to get the CommerceNext community back together in NYC next June. As we get ready to announce more details for The 2023 Ecommerce Growth Show, we can’t help but reminisce on all the content and fun of the 2022 ecommerce conference. We had 100+ industry-leading speakers across 50+ sessions discussing all things marketing and ecommerce with the focus of seizing the next wave of growth.

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Conversational Commerce

When it comes to interacting with brands, consumers today have much higher expectations. They're not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they're scrolling through your ecommerce platform or browsing in-store. During the 2022 ecommerce conference, executives from Rainbow Shops and Attentive discussed how your brand can lean into conversational commerce, meeting your consumers where they prefer to shop with curated experiences.  

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Ecommerce Conference Tips

Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. During the 2022 ecommerce conference, executives from Spiceology, madein, GiftNow and Coresight Research discussed how hhopping for gifts is a very different journey than shopping for yourself and also shared insightful tips to help you maximize gifting revenues.

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Preparing for the Holiday Shopper Webinar

The biggest shopping season of the year is coming up quickly, and it's time for retailers to start creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed what retailers should expect (and prepare for) to have a successfully target holiday shoppers.

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We’re here to talk about how the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row and also have a strong and dedicated social presence. Read along as we see how E.L.F. got where they are and what your company can do to get their finger on the pulse of marketing trends for Gen Z consumers.

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JuE Wong at CN 2022

During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes the brand's recent success is just the beginning. Read on to learn some tips Olaplex shared at #CN2022 regarding building the next big brand: from disruptor to power player.

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Conversations with CommerceNext: Bonus Podcast Episodes

We had so many excellent speakers at this year’s CommerceNext ecommerce conference and were lucky to be joined by several for more intimate conversations on our podcast. In these bonus podcast episodes, we dove deeper into industry topics with speakers, expanding on their sessions and more.

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