Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity to gain two customers with every gifting transaction.
read more
The biggest shopping season of the year is coming up quickly, and it's time for retailers to start creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed what retailers should expect (and prepare for) to have a successful Holiday 2022.
read more
We’re here to talk about how the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row and also have a strong and dedicated social presence. Read along as we see how E.L.F. got where they are and what your company can do to get their finger on the pulse of Gen Z marketing trends.
read more
During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes the brand's recent success is just the beginning. Read on to learn some tips Olaplex shared at #CN2022 regarding building the next big brand: from disruptor to power player.
read more
We had so many excellent speakers at this year’s CommerceNext conference and were lucky to be joined by several for more intimate conversations on our podcast. In these bonus episodes, we dove deeper into industry topics with speakers, expanding on their sessions and more. We’re excited to share some of the main takeaways from each
read more
During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand creates sticky vCommerce experiences that build communities and drive sales. Read on to explore the key insights from Brian’s session.
read more
This blog overviews how tech that can occur within your organization the different types of debt and how to begin to pay down this debt to create a more efficient organization
read more
The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersh, SVP & CMO at Old Navy discussed how to stay relevant and successful, even through macro downturns. Read on for the session’s key insights on how to efficiently prepare for the BTS season.
read more
During our webinar on August 3rd we were joined by a group of industry experts to discuss optimization tactics to deliver a more human digital experience.
read more
It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session.
read more