Category: Marketing How-To

Breaking Down the E.L.F. Cosmetics Target Market In response to Gen Z’s need for heightened brand values and interactive marketing and campaigns,  e.l.f. (Eyes. Lips. Face.) has created a brand that delivers bold authenticity, inclusive messaging and engaging digital experiences that foster community and drive cultural relevance. In doing so, the brand has cemented itself as the  #1 Favorite Gen Z Beauty Brand and earned a CommerceNexty award in the process. From $1 Makeup to a Gen Z Favorite Founded in 2004 by Joseph Shamah and Scott Vincent Borba, e.l.f. Cosmetics disrupted the beauty industry by introducing high-quality products at just $1, quickly

10 Proven Tips for How to Network at a Conference As a premier event for retail and ecommerce leaders, CommerceNext brings together top executives, innovative brands and industry experts, creating the perfect environment for networking. To make the most of your experience, follow these proven networking tips and put them to the test at the 2025 CommerceNext Growth Show in NYC this June. Mastering Conference Networking: Pre-Event Prep  Plan Your Days to Meet the Right People Define your goals before the conference. Are you looking for a mentor, job opportunities or industry insights? This helps you focus on the right conversations and events.

Mother’s Day presents a valuable opportunity for brands to connect with over 86 million mothers across the United States. Consumers are expected to spend an average of $254.04 on gifts and celebrations, totaling $33.5 billion in sales. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers want gifts that create a personal connection which makes user-generated content and real-life stories essential for brands looking to make an impact. A study by Mountain Research highlights

Top Ecommerce Conferences to Attend in 2025 CommerceNext brings together top retail and DTC brands each year at the CommerceNext Growth Show. CommerceNext is the ecommerce conference of the year to take your growth potential to the next level. But if you can’t make it to the 2025 CommerceNext Growth Show, here are other top conferences with great opportunities for networking, learning and growth.  Don’t miss the chance to connect with top retail and ecommerce leaders at the 2025 CommerceNext Growth Show, happening June 24-26 in New York City. With 2,700+ attendees, 150+ expert speakers and unparalleled networking opportunities—you’ll gain actionable insights to

Must-Attend Retail Conferences in 2025 The 2025 CommerceNext Growth Show is the must-attend event for retail leaders seeking unparalleled opportunities to learn, network and drive growth. But if you can’t make it, we’ve curated a list of other top retail conferences in 2025—handpicked to provide valuable insights that can help you achieve your business goals. As you plan your conference strategy for 2025, remember that these events are more than just learning opportunities—they’re platforms for professional growth. To maximize your experience, research each event thoroughly, set clear goals and prioritize networking.  Don’t miss the chance to attend the 2025 CommerceNext Growth Show, one