Category: Marketing How-To

How to Create a Retail Loyalty Program that Actually Works

Corey Peters February 21, 2025

Designing Retail Loyalty Programs That Work At CommerceNext, we get the chance to learn from top retail leaders at Target, Sephora, Ulta Beauty and others who have created the most successful loyalty programs in the industry. Here are some of the key strategies they use to drive customer loyalty and engagement; and join us at the 2025 CommerceNext Growth Show, June 24-26 in NYC, for deeper discussions. Types of Loyalty Programs 1. Points-based: Customers earn points per purchase, redeemable for discounts or products. Pros: Simple, encourages frequent shopping. Cons: Can become predictable, may not build deep brand loyalty. 2. Tiered: Higher

How Dunkin Brews Success: Mastering Marketing with Digital Innovation & Fundamental Strategies

Corey Peters February 20, 2025

Dunkin’ has been a popular coffee chain for decades, evoking a sense of familiarity and nostalgia for millions of loyal customers. But staying on top in such a competitive industry requires more than great coffee and branding—it takes strategic innovation, bold marketing moves and a deep understanding of consumer behavior. Want to learn more about the top brands shaping the retail industry? Register for the 2025 CommerceNext Growth Show in NYC, June 24-26. 1. Social Media & Viral Engagement TikTok & Influencer Marketing: Dunkin’ has become a leading brand in influencer marketing. In 2020, the coffee chain had a highly successful collaboration with

How Target Circle Redefines Loyalty Programs with Personalization and Convenience

Corey Peters February 11, 2025

Learn all about innovations in retail at the 2025 CommerceNext Growth Show, June 24-26 in NYC. Gain invaluable insights on the latest trends, strategies and tips for success. Target Circle stands out as one of the largest and most recognized retail loyalty programs, boasting over 100 million users. Let’s explore how this program elevates the customer experience while fostering loyalty and driving business growth for Target. What You’ll Learn: How Target offers flexible options for Target Circle members Incentives and deals offered to Circle members The value of customer convenience throughout Target Circle The use of personalization within Circle Flexible Membership Options Target

Top 2024 Trends to Bring with You in 2025

Maeve Billings December 12, 2024

As we gear up for 2025, it’s essential to reflect on the strategies that propelled success in 2024 and determine how to carry these winning trends into the new year. From omnichannel mastery to AI-driven insights and collaborative innovation, here are the top trends that reshaped retail in 2024—and how you can leverage them for growth in 2025. Omnichannel Is Non-Negotiable Shoppers demand seamless experiences across every touchpoint. Gone are the days when customers tolerated disconnected online and in-store experiences. Now, brands must deliver integrated, convenient and personalized shopping journeys. Take Sephora and Lowe’s, for example. By placing customers at the heart of

The Ultimate Guide to Amazon Marketing Success in Ecommerce

Maeve Billings November 11, 2024

For brands aiming to grow on Amazon, the platform offers unique opportunities and intense competition. With Amazon functioning as both a marketplace and a search engine, businesses need to adopt focused marketing strategies to stand out. This guide provides retail professionals with effective Amazon marketing tactics designed to improve visibility, increase sales and foster brand loyalty. What We Cover: Optimizing product listings for Amazon’s search algorithm Leveraging Amazon’s advertising options and DSP campaigns Enhancing listings with A+ Content and high-quality media Engaging customers with Amazon Live events Driving off-Amazon traffic to boost rankings Managing customer reviews to build trust 1. Optimize Product Listings

The Nordstrom Experience: Seamless Integration of Omnichannel Strategies

Maeve Billings November 6, 2024

Nordstrom has become a model of omnichannel success, seamlessly blending online and offline channels to elevate customer satisfaction, loyalty and sales. Through a series of tech-forward initiatives, centered on its mobile app, personalized customer service and in-store integration, Nordstrom has crafted a cohesive shopping experience that consistently exceeds customer expectations. Delve into the strategies and results of Nordstrom’s omnichannel approach. What You’ll Learn: How Nordstrom’s mobile app bridges online shopping and in-store experiences The role of real-time inventory checks and in-store pickup in boosting convenience Personalized customer service strategies that deepen customer loyalty The measurable impact of these strategies on customer satisfaction and

How e.l.f. Beauty Shakes Up the Beauty Industry with Bold Campaigns

Maeve Billings October 1, 2024

The beauty industry is crowded with established players and emerging brands all vying for consumer attention. Yet, e.l.f. Beauty has managed to consistently stand out, positioning itself as a disruptor by combining bold marketing campaigns with innovative strategies. In this case study, we will explore some of e.l.f.’s most recent creative initiatives and break down the key tactics behind their success. What You Will Learn How e.l.f. Beauty leverages unique partnerships to amplify brand awareness The role of digital platforms and viral content in capturing consumer attention How e.l.f. used data to drive a strategic campaign decision Why product innovation and bold messaging

The Predictions Top Ecommerce Brands Are Quietly Acting On

Maeve Billings September 25, 2024

Ecommerce sales in the U.S. surpassed $1.1 trillion this year alone. As the industry becomes more dynamic, ecommerce professionals must anticipate and adapt to key trends to stay competitive and drive growth. Here are the top predictions that leading ecommerce brands are leveraging to fuel their success. Key Takeaways: AI and Personalization are essential for creating consistent, multichannel brand experiences. Economic and Technological Impacts on consumer behavior, such as inflation, delivery preferences and AI/AR tech, are critical to monitor. Social Commerce is set for explosive growth, driven by shoppable content and short-form videos. Sustainability and Ethical Practices are becoming increasingly crucial for brand

Behind The Scenes of Coach’s “In My Tabby” Campaign

Maeve Billings August 21, 2024

At the 2024 CommerceNexty Awards, Coach received the Most Effective Brand Storytelling Award for the “In My Tabby” campaign. The campaign highlighted the iconic Tabby bag through personal stories from the Coach Family, including Lil Nas X and Camila Mendes, focusing on transformative moments and the strength found in what we carry. We sat down with Kimberly Wallengren, Vice President of Marketing, North America at Coach, to learn more about the inspiration behind “In My Tabby” and the brand’s approach to marketing. Read on for the full interview. Katja Teichmann: Can you tell us about the inspiration behind Coach’s “In My Tabby”

Behind The Scenes of e.l.f. Cosmetics’ True Crime Parody “Cosmetic Criminals”

Katja Teichmann August 8, 2024

At the 2024 CommerceNexty Awards, e.l.f. Cosmetics was honored with the Marketing Innovator of the Year Award for their creative and engaging true crime parody documentary, Cosmetic Criminals. This campaign humorously depicted the phenomenon of “e.l.f. pinching”—the act of borrowing makeup without any intention of returning it—prevalent in households everywhere. We sat down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to learn more about the inspiration behind Cosmetic Criminals and the brand’s approach to marketing. Read on for the full interview. Katja Teichmann: Can you tell us about the inspiration behind Cosmetic Criminals? Laurie Lam: Cosmetic Criminals was born from

Category: Marketing How-To

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