Category: Interviews

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

In our latest webinar, Marketing Attribution in Support of a Full-Funnel Strategy, Martin Šimo, Former CMO and Current CDP Principle at Bloomreach presented ways to mature your attribution and prepare for the death of cookies. Afterwards, he was joined by Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market, Geoff Sanders, CMO at Firstleaf and Houman Akhavan, CMO at CarParts.com for a panel discussion on marketing attribution best practices. Read the recap below and watch the replay here. SESSION RECAP Maturing Your Attribution Level Without Cookies Simo’s presentation focused mainly on the five attribution levels to help us calibrate

ARTICLE SUMMARY: Over the past year, our country begun confronting racial injustice and racial bias, and brands have been in the hot seat to implement new changes. Sephora emerged as a leader in fighting racial bias in the retail industry, being one of the first to develop a comprehensive plan to make internal and external changes. CommerceNext Co-Founder Veronika Sonsev interviewed Deborah Yeh, CMO at Sephora to discuss Sephora’s long-standing dedication to diversity and inclusion initiatives, including a study they conducted last year on racial bias in the industry. Most recently, they made commitments to: double the number of Black-owned brands carried, tighten their SephoraAccelerate

With ecommerce sales at an all-time high, retailers can expect increased online traffic to continue all year. Now is the time to refine the strategies you’ll need to be successful. In our latest webinar, Using Gift Commerce Lessons from 2020 to Win in 2021, Sucharita Kodali (Vice President and Principal Analyst, Forrester) and John Grech (Head of Retail Partnerships, Loop Commerce) shared respective data about the 2020 holiday season and gift commerce trends. Afterwards, Melissa Spencer (CMO, Trade Coffee) and Alvaro De La Rocha (VP Marketing, Bespoke Post) joined for a panel discussion. Read the recap below.   2020 HOLIDAY RECAP + ECOMMERCE

Customer acquisition is expensive and, oftentimes, customers aren’t profitable until the second purchase. This begs the question: Are your best customers bought or made? In our most recent episode of Conversations with CommerceNext, Co-Founder Veronikca Sonsev virtually sat down with Andreas Reiffen, Founder and CEO of Crealytics, to discuss how to use customer lifetime value (CLV) to acquire your best customers. Read the recap below or watch the full episode here:    If you’re interested in learning more, register for the Marketing Summit Series. Reiffen will join Terri Westlake, Customer Director at Dunelm, to further break down whether your best customers are bought